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Promote the NMNH's New Fossil Hall Exhibition

Students will analyze the NMNH site and create a television or social media advertisement that will entice people to visit the exhibition this coming summer.

PROCESS:

  1. Invite students to explore the National Museum of Natural History's new David H. Koch Hall of Fossils-Deep Time exhibition site. Make sure they watch the video so they learn what the exhibition includes and why it is different.
  2. Instruct students to select their favorite aspect of the new exhibit and write a brief summary describing what it is and why it appeals to them.
  3. Then have students discuss the type of person who would be most likely to travel to the museum to see this exhibit in person. Encourage them to brainstorm ideas about how they could reach that target audience and influence their travel plans.
  4. Give students time to create a television or social media advertisement that would entice people to visit the NMNH's new fossil hall exhibition this coming summer. Encourage them to incorporate their own favorite part of the exhibit into their promotional campaigns.

ASSESSMENT:

Invite students to present their advertisements to the class. Encourage classmates to identify key elements in each ad that hooked their interest and made them want to visit the new exhibition.

CUSTOMIZE THE LESSON:

Grades 3-4:
Explore the NMNH site as a class. Then divide the class into small groups. Encourage each group to identify one aspect of the exhibit that all group members like and write a script for a 30-second television advertisement that will encourage visitors to come see the exhibit this coming summer. Invite all groups to present their ads. Compare and contrast the results.
Grades 5-6:
Divide the class into small groups. Encourage each group to identify one aspect of the exhibit that all group members like. Then give them time to write and act out two different 30-second television advertisements that will encourage visitors to come see the exhibit this coming summer. Invite them to present their ads to the class. Have classmates compare the advertisements and discuss how each captured their interest in a different way.
Grades 7-8:
Divide the class into small groups. Encourage each group to identify one aspect of the exhibit that all group members like. Then give them time to create a social media campaign focused on that part of the exhibit. Invite groups to present their ads to the class. Have classmates summarize what the campaign reveals about the exhibit and discuss whether or not it piqued their interest enough for them to want to visit the exhibit in person this coming summer.
Grades 9-10:
Divide the class into pairs. Encourage partners to identify their favorite part of the exhibit. Challenge them to create a 30-second television advertisement as well as a complimentary social media campaign focused on this part of the exhibit. Invite them to present their work to the class. Have classmates analyze each presentation to see how the two approaches work together to reach the target audience in multiple ways.