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Promote a Little-Known Tourist Attraction

Students will select a little-known tourist attraction and conduct research to learn more about it. They will use the information they compiled to create a television or social media advertisement that will entice more people to visit that location.

PROCESS:

  1. Have students conduct research to identify interesting but little-known tourist attractions around the world. Encourage them to select one site and continue investigating to learn more about it.
  2. Instruct students to analyze the information they collected to identify the site's most interesting qualities and to determine why it isn't better known.
  3. Have students discuss the type of person who would be most likely to visit this site. Encourage them to brainstorm ideas about how they could reach that target audience and introduce them to the site.
  4. Give students time to create a television or social media advertisement that would entice potential visitors to visit this little-known tourist attraction over the summer.

ASSESSMENT:

Invite students to present their advertisements to the class. Encourage classmates to identify key elements in each ad that hooked their interest and made them want to visit specific sites.

CUSTOMIZE THE LESSON:

Grades 3-4:
As a class, conduct research to identify a host of little-known tourist attractions. Then divide the class into small groups. Encourage each group to conduct research on its own to learn more about the site. Then have each group write a script for a 30-second television advertisement. Invite them to present their ads to the class. Compare and contrast the results.
Grades 5-6:
Divide the class into small groups. Encourage each group to conduct research to identify and learn about an interesting but little-known tourist attraction somewhere in the U.S. Once their research is done, give groups time to write and act out two different 30-second television advertisements for their site. Invite them to present their ads to the class. Have classmates compare the advertisements and discuss how each one captured their interest in a different way.
Grades 7-8:
Divide the class into small groups. Encourage each group to conduct research to identify and learn about an interesting but little-known tourist attraction somewhere in the world. Once their research is complete, give groups time to create a social media advertisement about to their site. Invite them to present their advertisement to the class. Have classmates summarize what the ad reveals about the site and discuss whether or not it hooked their interest enough for them to want to make the trip.
Grades 9-10:
Divide the class into pairs. Encourage partners to conduct research to identify and learn about an interesting but little-known tourist attraction somewhere in the world. Once their research is complete, instruct partners to create both a television advertisement and a social media advertisement about their site. Invite them to present their work to the class. Have classmates compare and contrast the ads and discuss how they work together to reach the target audience in multiple ways.