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Promote a Fall Foliage Destination

Students will use the 2019 Fall Foliage Prediction Map to select a fall foliage destination. Then they will create a vintage-inspired advertisement to promote the destination they selected.

PROCESS:

  1. Invite students to explore the 2019 Fall Foliage Prediction Map. Based on what they see, instruct them to select a time and place to view peak fall foliage.
  2. Then have students imagine that they are in charge of a public relations campaign designed to attract visitors to this place during the fall season. Point out that younger people, like them, are back in school in the fall so fewer families are free to vacation during this time of year. Because of that, their target audience is empty-nesters and retirees.
  3. Encourage students to conduct research to learn more about the area's attractions including sites to see, places to stay and-of course-best places to view fantastic fall foliage.
  4. Based on what they learn, challenge them to create a vintage-inspired advertisement that will appeal to their target audience and entice people to visit this destination.

ASSESSMENT:

Invite students to present their advertisements to the class. Challenge them to identify aspects of their ads that they think will entice people to visit this destination to view the fall colors.

CUSTOMIZE THE LESSON:

Grades 3-4:
Explore the 2019 Fall Foliage Prediction Map as a class and select one time and place to visit. Divide the class into small groups. Encourage groups to conduct their own research to learn more about the place. Then have each group create a print advertisement that will appeal to the target audience.
Grades 5-6:
Divide the class into small groups. Instruct each group to explore the 2019 Fall Foliage Prediction Map and then select a time and place to view peak fall foliage. Have groups conduct research to learn more about the place. Then have each group create a print advertisement that will appeal to the target audience.
Grades 7-8:
Divide the class into pairs. Instruct each pair to explore the 2019 Fall Foliage Prediction Map and select a time and place to view peak fall foliage. Based on what they learn, challenge partners to write a radio advertisement that will appeal to empty nesters or retirees. Have students record their advertisements and share them with the class.
Grades 9-10:
Divide the class into pairs. Instruct partners to explore the 2019 Fall Foliage Prediction Map and select a time and place to view peak fall foliage. Based on what they learn, challenge partners to write a script for a television advertisement that will appeal to empty nesters or retirees. Encourage students to gather props, recruit classmates as actors and film their TV ads. Invite pairs to share their finished products with the class.