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Create a Campaign for Music in Your School

Students will analyze the role music plays in their school's curriculum and then create a promotional campaign to start, save or expand the music program in their school.

PROCESS:

  1. Invite volunteers to share the different ways music impacts their lives. Encourage students to describe where they hear music, the types of music they listen to and any musical instruments they know how to play.
  2. Discuss how music fits into your school. For instance, does your school have a music program? If so, does it include singing, band and orchestra? Does it explore different types of music? Do you have designated music teachers? Are music classes part of the curriculum or is music only available as an after-school program? Can all students participate?
  3. After a thorough discussion, encourage students to evaluate the answers and assess the status of music in your school. If your school doesn't have a music program, how can you get one started? If you have one but it is at risk of being discontinued, how can you convince people to keep it? And if you have a music program and it's already successful, how can it be even better?
  4. Once students fully understand the status of music in your school, encourage them to brainstorm ideas about how it can have an even larger presence. Challenge them to create a comprehensive plan for incorporating music more thoroughly into the curriculum. Then have them identify key people they would need to contact to make their plan a reality.
  5. Give students time to create a promotional campaign to support their cause.

ASSESSMENT:

Invite students to present their promotional campaigns to the class. As they do, instruct classmates to record key points made in each presentation. After the final presentation, poll the class to see which approach students think has the best chance of succeeding. Challenge them to explain why they chose that particular approach.

CUSTOMIZE THE LESSON:

Grades 3-4:
Have students complete the project in small groups. Provide poster board and art supplies. Instruct students to create a poster highlighting key ideas for their campaign.
Grades 5-6:
Have students complete the project in small groups. Provide poster board and art supplies. Instruct students to create a poster highlighting key ideas for their campaign. Challenge them to also write a short speech supporting their cause.
Grades 7-8:
Have students complete the project in pairs. Instruct partners to create a storyboard and then produce a one-minute commercial promoting their position.
Grades 9-10:
Have students complete the project in pairs. Instruct partners to create a website promoting their position. Tell students their websites must include at least four pages: an introduction; a page describing the current statues of music in your school; a page outlining reasons why music should be a part of the school's curriculum and a page featuring their ideas for the ideal music program in your school.