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Create an Advertisement for a Fall Tradition

Students will select a fall tradition and conduct research to learn more about it. Then they will think of a slogan and create a print, radio or television advertisement about the tradition that incorporates their slogan.

PROCESS:

  1. As a class, brainstorm a list of traditions associated with the fall season. As students contribute items to the list, encourage them to share what they know about each one.
  2. Instruct students to select one tradition. Give them time to conduct research to learn more about it. Encourage students to find out how the tradition began and where, when, why and how it is observed. Challenge them to uncover ways the tradition has changed over time.
  3. Have students create an advertisement about the fall tradition they investigated. Encourage students to brainstorm ideas for a slogan that will entice people to observe their tradition.

ASSESSMENT:

Invite students to present their advertisements to the class. Encourage them to explain how their slogan summarizes what the fall tradition is all about. Challenge them to identify aspects of their advertisements that they think will entice people to observe their fall tradition.

CUSTOMIZE THE LESSON:

Grades 3-4:
As a class, select one fall tradition. Brainstorm ideas and select a slogan that summarizes what the tradition is all about. Divide the class into small groups. Encourage groups to conduct their own research to learn more about the tradition. Then have each group create a print advertisement about the fall tradition that includes the class slogan.
Grades 5-6:
Divide the class into small groups. Instruct each group to select one fall tradition to investigate. Have groups conduct research to learn more about the tradition they chose. Then have each group come up with a slogan and create a print advertisement that will entice more people to observe this fall tradition.
Grades 7-8:
Divide the class into pairs. Instruct each pair to select a fall tradition. Have partners conduct research to learn more about the tradition they chose. Based on what they learned, challenge partners to think of a slogan that summarizes what this tradition is all about. Then have them write a radio advertisement based on that slogan that will entice more people to observe this fall tradition. Have students record their advertisements and share them with the class.
Grades 9-10:
Divide the class into pairs. Instruct each pair to select a fall tradition. Have partners conduct research to learn more about the tradition they chose. Based on what they learned, challenge partners to think of a slogan that summarizes what this tradition is all about. Then have them write the script for a television advertisement based on that slogan that will entice more people to observe this fall tradition. Have students gather props, recruit classmates as actors and film their TV ads. Invite pairs to share their finished products with the class.