Wyoming partners with Pixar on dinosaur movie Director Peter Sohn (L) and producer Denise Ream (R) of "The Good Dinosaur" with Chief Creative Officer of Walt Disney and Pixar Animation Studios John Lasseter (C) take part in 'Pixar and Walt Disney Animation Studios: The Upcoming Films' presentation at Disney's D23 EXPO 2015 in Anaheim, Calif. (Photo by Jesse Grant/Getty Images for Disney/Thinkstock)
Wyoming partners with Pixar on dinosaur movie
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The state of Wyoming is looking to boost tourism through an animated film. The film will be released nationwide next month.

The film is called "The Good Dinosaur." It will be released Thanksgiving week. It is about a dinosaur named Arlo and his human friend. They travel a harsh and scenic land. Valleys and mountains are depicted in the film. They were inspired by the Wyoming landscape, such as the Teton Range.

Under an agreement between the state Office of Tourism and Pixar, Wyoming will invest $1.2 million of its advertising budget on a media campaign promoting both the film and the state.

In addition, the state will pay Pixar $100,000 to help sponsor the film's world premiere Nov. 17 in Los Angeles. In return, Wyoming will be able to promote the state, such as displaying its bucking horse and rider logo on the red carpet at the premiere.

Tourism Office spokesman Chris Mickey said that Wyoming will be able to use images from the film. It can use the images in commercials marketing the state to potential visitors.

"One of the things we love about this partnership is we can directly tie the dinosaurs to Wyoming in the movie," Mickey said.

The commercials will run from mid-November to mid-December. The commercials probably won't air in Wyoming, he said.

"But they will be seen in select markets all over the country," Mickey said.

Diane Shober, executive director of the Wyoming Office of Tourism, said the arrangement with Pixar provides the state the opportunity to increase interest in and visitation to Wyoming.

"The film is visually stunning and the setting is very characteristic of the Wyoming scenery we know and love," Shober said in a statement. "'The Good Dinosaur' is a perfect fit for Wyoming with the mountain backdrops, sweeping landscapes and ties to paleontology and culture of the American West."

While the Office of Tourism has worked with film studios before, Mickey said this is the first time the state has ever partnered with a film via an advertising campaign.

"What we really hope is that this will move the needle on young families, people who have younger kids but are still in the adventure stage of their lives," Mickey said. "Even though it's an animated film, because of how well the Disney Pixar team did, the locations and backgrounds of this film, it almost looks like you could be there."

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Why would Wyoming partner with Pixar?
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COMMENTS (49)
  • collinf-2-bar
    11/03/2015 - 09:01 p.m.

    Wyoming would partner with Pixar to get more publicity and tourism."Diane Shober, executive director of the Wyoming Office of Tourism, said the arrangement with Pixar provides the state the opportunity to increase interest in and visitation to Wyoming." More tourism and publicity for Wyoming would bring them more money and a better economy.

    I am interested in the concept of this movie and will most likely see it when it comes out.

  • allyb-ver
    11/04/2015 - 06:47 p.m.

    This article is about pixel partnering with Wyoming on a movie. This film sounds very intresting and I would love to see it when it comes out. I am not surprised that they chose Wyoming because it has very beautiful landscape and views. It is great for an movie set.

  • natalier-4-bar
    11/05/2015 - 07:59 p.m.

    Wyoming would partner with Pixar for so many reasons. Fist of all "Wyoming will be able to promote the state, such as displaying its bucking horse and rider logo on the red carpet at the premiere,"(paragraph 4). Promoting the state by displaying its logo on the red carpet is a great part of the deal with Pixar. Also according to paragraph five Wyoming gets to use pictures from the film in commercials and other advertising things as well, which is a great way to promote the state. Lastly having this Disney-Pixar movie (which is obviously going to be a hit) by Wyoming's side it will increase visitation in the state bringing them much more money. So, even though Wyoming is loosing money to promote the movie, they are going to end up making a great profit. I really enjoyed this article. It was interesting to see how deals get worked out in the movie business.

  • gabriellek-1-bar
    11/05/2015 - 09:32 p.m.

    Wyoming would partner with Pixar to promote their park which would make more visitors come. In the end they are going to make more money because people will want to travel to the park to see where the movie was filmed. I found it surprising that they used an actual park to film at because I thought that the movie would be all computer generated. I found this article interesting that the people in Wyoming will not be able to see the commercials for this movie.

  • sofiat-4-bar
    11/05/2015 - 09:48 p.m.

    Wyoming would partner with Pixar because they want to increase the amount of tourists coming to visit the state. They are trying to reach an audience of young people still up for andventure but with kids seance it is an animated film. With this movie they will be replicating and showing Wyoming scenary showing the beauty and the adventures that lye within the state.

  • michaely-6-bar
    11/05/2015 - 10:04 p.m.

    Wyoming would partner with Pixar because they will gain money for every shot of the movie taken from there. Also it can attract more tourists to visit where the movies background came from. I think it is brilliant that Pixar partnered Wyoming because now more tourists will come and people might even go there to be in other movies staring Wyoming.

  • zeusr-3-bar
    11/05/2015 - 10:34 p.m.

    Wyoming will partner with Pixar because Wyoming hopes it will have more people come to Wyoming to tour the sites in Wyoming.In this article it states that 'Wyoming will invest $1.2 million of its advertising budget on a media campaign promoting both the film and the state.'

    My opinion in this article is that Wyoming is basically doing it to have more sponsors in Wyoming but also to show what family is like for Arlo and Spot.

  • matthewp-6-bar
    11/05/2015 - 10:44 p.m.

    Wyoming would partner with pixar so they could promote Wyoming in the movie to help to try to bring more tourism there. Also Wyoming gets to display its bucking horse and rider logo on the red carpet at the premiere which could also help tourism in Wyoming. In this part of the article,"The arrangement with Pixar provides the state the opportunity to increase interest in and visitation to Wyoming," shows why partnering with pixar would boost tourism. This article is interesting to me that Wyoming would spend a lot of money just for advertising that may not even help tourism.

  • maxwellc-3-bar
    11/05/2015 - 10:48 p.m.

    Wyoming would partner with Pixar to increase the amount of tourists who come to visit, buy, and spend their money. The state would want to pay for the movie's campaign, because they would advertise, and eventually take away more money than they put in to the campaign. "One of the things we love about this partnership is we can directly tie the dinosaurs to Wyoming in the movie," one of the executives of Pixar stated. He basically means that the dinosaurs will make it obvious to the audience, in some still unknown way, that Wyoming was a major part of the production. I think, personally, that states should be working harder and spending more money on more important political and social issues like terrorism and disease prevention, rather than movie production.

  • luket-4-bar
    11/06/2015 - 12:10 a.m.

    Wyoming would partner with Pixar because they are willing to spend a lot of money in advertising the state, particularly the scenic environment, in order to increase tourism. The movie "The Good Dinosaur" is set in a scenic environment inspired by Wyoming landscapes. Wyoming has decided to attract tourists by using the scenic shots from the movie to advertise the Wyoming landscape, and Pixar is allowing the state to display it bucking horse and rider logo on the red carpet at the World Premier. I thought this article was interesting because I have never really thought of states advertising for tourism before.

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