Which was your favorite Super Bowl ad? This image provided by Mountain Dew shows a “Puppymonkeybaby” in a scene from the company's Kickstart spot for Super Bowl 50. (Mountain Dew via AP/Reuters/Mike Blake)
Which was your favorite Super Bowl ad?
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From a strange creature called "Puppymonkeybaby" to a tear inducing Audi ad, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages.
 
On advertising's biggest night, Chrysler celebrated Jeep with an ad featuring black-and-white portraits of veterans, kids and pop icons. In Audi's spot, a depressed aging astronaut remembers his joy for life by driving an Audi sports car with his son. And in a quirky Doritos ad, a fetus in a sonogram appears to rocket out of the womb to chase a bag of chips the mother angrily tossed away.
 
The goal for advertisers: to stand out and win over the 114 million-plus people watching the big game on Super Bowl Sunday. Ads cost a record $5 million for 30 seconds this year.  So the stakes were high for advertisers to stand out and be remembered.
 
Offbeat humor reigned with a creature called "Puppymonkeybaby."  It was pretty much exactly what it sounds like.  It was an ad for Mountain Dew's Kickstart. The ad sought to show that three great things go together, since Kickstart combines Mountain Dew, juice and caffeine.
 
"It's on my list of the weirdest ad of the night, but it's very catchy and people will be talking about it," said Kelly O'Keefe, a marketing professor at Virginia Commonwealth University.
 
Heartfelt messages were in abundance too. SunTrust's ad urged people to take a breath and feel better about their financial health. BMW's Mini urged people to "defy labels."
 
Most ads managed to avoid the somber tone struck last year. That's when an ad for Nationwide about preventable household accidents bummed out many in the audience.
 
There were a couple of misfires. Two pharmaceutical ads highlighted unappealing digestive conditions.
 
"This just isn't a topic that people want to hear about during a Super Bowl," said Villanova University marketing professor Charles Taylor.
 
Mountain Dew's ad might have been the weirdest ad of the night. But Doritos' ad also seemed likely to divide viewers. The spot showed a couple during a sonogram. When the mother throws away a bag of Doritos, the fetus seems to zoom after it, to the consternation of all present.
 
"It caught you a little off guard, but it fit the brand," said O'Keefe.
 
Some Super Bowl watchers agreed. Brian Kearney, a CPA in Fort Wayne, Indiana, was watching the game with about 15 people and said the ad was a hit with his friends.
 
"I thought it was hysterical. We all cracked up," Kearney said.
 
Some advertisers created mini-movies. Toyota went long with a 90-second ad depicting bank robbers who use a Prius 4 to escape from police. LG enlisted Liam Neeson in a futuristic spot showing off LG's new OLED 4K TV. Hyundai's "The Chase" ad, echoed "The Revenant," showing people escaping grizzly bears by using Hyundai's remote start feature.

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CRITICAL THINKING QUESTION
Why did ads rely more on humor this year?
Write your answers in the comments section below


COMMENTS (119)
  • luket-4-bar
    2/11/2016 - 11:18 p.m.

    Ads relied more on humor this year in order to stand out. As " ads cost a record $5 million this year" ads really have to catch a lot of attention to be worth the cost. the easiest way to attract attention. People see the ads and laugh and then associate that feeling with the product, making them more likely to purchase that item.
    I thought this was interesting because I saw most of the ads mentioned and I like to know what the companies were thinking when they released them.

  • avab-4-bar
    2/11/2016 - 11:40 p.m.

    The ads relied more on humor because humor catches the viewers attention, and gets them interested in there ad. The creators have to create a visual that "catches the viewers eye". If people find it funny, they pay attention and could make them buy the product.

    I found this article interesting because I really loved the PuppyMonkeyBaby ad, It was my favorite one. This article didn't surprise me.

  • genevieveb-6-bar
    2/12/2016 - 12:52 a.m.

    Ads relied more on humor this year to catch the appeal of the audience. In the article's middle, it is claimed that,"Most ads managed to avoid the somber tone struck last year. That's when an ad for Nationwide about preventable household accidents bummed out many in the audience" (paragraph 7). Since these ads take place during the Super Bowl, they want to entertain the audience and keep the viewers' moods upbeat. The Super Bowl ads relied on humor this year to grab the audience's attention.

    I found this article surprising because I do not see why one would use a method other than humor to grab the audience's attention.

  • jilliand-3-bar
    2/12/2016 - 12:54 a.m.

    Ads relied more on humor this year because they needed to catch the viewers' attention. Since "114 million-plus people [are] watching the big game on Super Bowl Sunday" it is important that the ads get the viewers' attention. Ads are also more expensive this year, being five million dollars for thirty seconds. These reasons make it important for advertisers to not waste their money on an ad that will not help the business grow. I thought this article was interesting because I did not think the commercials were very interesting this year.

  • kourtlynr-coo
    2/12/2016 - 11:13 a.m.

    I think this commercial was great it sort of helped them win a build confidence and it was very funny.

  • williamb-4-bar
    2/12/2016 - 11:54 a.m.

    I think the ads this year relied more on humor this year because a younger audience will be watching since it was the 50th aniversary of the superbowl.

  • yamiletj-hei
    2/12/2016 - 12:01 p.m.

    The Super Bowl 50 was big this year was a special event for advertisers, because about 114 million people are watching the game. The advertisers have to make their commercial stands out and the most popular way to do that is with humor.

  • jaylaw-ric
    2/12/2016 - 12:05 p.m.

    Ads Are more humorous now because people that make it pay 5 million dollars so they can put it on tv and more people will enjoy it or they are just wasting there money. If the ads wasn't funny then the person that paid 5 million dollars will not want to put on tv. The people that will pay 5 million dollars wants to be noticed so if it was funny then more people will want to see the Ad and then the person that made it will get more money for making the tv interesting and funny.This is a reason why people want to make Ads more humorous.

  • josephr-ric
    2/12/2016 - 12:06 p.m.

    This year ads relied on humor because they wanted to stand out and win over 114 million people that is watching it. Ads cost $5 million dollars every 30 seconds. They had staked out and was going to be remembered. In the text it say that the "Ads wanted to stand out and win over the 114 million-plus people watching the big game". Also it say that it was to avoid somber tone.

  • brens-wim4
    2/12/2016 - 12:44 p.m.

    They rely on humor this year because this a special year being Super bowl 50. Also, for just a 30 second ad, it is $5 million. They really need to catch peoples attention and humor is a good way to do that.

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