Which was your favorite Super Bowl ad? This image provided by Mountain Dew shows a “Puppymonkeybaby” in a scene from the company's Kickstart spot for Super Bowl 50. (Mountain Dew via AP/Reuters/Mike Blake)
Which was your favorite Super Bowl ad?
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From a strange creature called "Puppymonkeybaby" to a tear inducing Audi ad, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages.
 
On advertising's biggest night, Chrysler celebrated Jeep with an ad featuring black-and-white portraits of veterans, kids and pop icons. In Audi's spot, a depressed aging astronaut remembers his joy for life by driving an Audi sports car with his son. And in a quirky Doritos ad, a fetus in a sonogram appears to rocket out of the womb to chase a bag of chips the mother angrily tossed away.
 
The goal for advertisers: to stand out and win over the 114 million-plus people watching the big game on Super Bowl Sunday. Ads cost a record $5 million for 30 seconds this year.  So the stakes were high for advertisers to stand out and be remembered.
 
Offbeat humor reigned with a creature called "Puppymonkeybaby."  It was pretty much exactly what it sounds like.  It was an ad for Mountain Dew's Kickstart. The ad sought to show that three great things go together, since Kickstart combines Mountain Dew, juice and caffeine.
 
"It's on my list of the weirdest ad of the night, but it's very catchy and people will be talking about it," said Kelly O'Keefe, a marketing professor at Virginia Commonwealth University.
 
Heartfelt messages were in abundance too. SunTrust's ad urged people to take a breath and feel better about their financial health. BMW's Mini urged people to "defy labels."
 
Most ads managed to avoid the somber tone struck last year. That's when an ad for Nationwide about preventable household accidents bummed out many in the audience.
 
There were a couple of misfires. Two pharmaceutical ads highlighted unappealing digestive conditions.
 
"This just isn't a topic that people want to hear about during a Super Bowl," said Villanova University marketing professor Charles Taylor.
 
Mountain Dew's ad might have been the weirdest ad of the night. But Doritos' ad also seemed likely to divide viewers. The spot showed a couple during a sonogram. When the mother throws away a bag of Doritos, the fetus seems to zoom after it, to the consternation of all present.
 
"It caught you a little off guard, but it fit the brand," said O'Keefe.
 
Some Super Bowl watchers agreed. Brian Kearney, a CPA in Fort Wayne, Indiana, was watching the game with about 15 people and said the ad was a hit with his friends.
 
"I thought it was hysterical. We all cracked up," Kearney said.
 
Some advertisers created mini-movies. Toyota went long with a 90-second ad depicting bank robbers who use a Prius 4 to escape from police. LG enlisted Liam Neeson in a futuristic spot showing off LG's new OLED 4K TV. Hyundai's "The Chase" ad, echoed "The Revenant," showing people escaping grizzly bears by using Hyundai's remote start feature.

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CRITICAL THINKING QUESTION
Why did ads rely more on humor this year?
Write your answers in the comments section below


COMMENTS (116)
  • lukem-orv
    2/10/2016 - 04:43 p.m.

    Because this year is Super Bowl fifty and it's special so that's why the commercials are humorous.

  • collinf-2-bar
    2/10/2016 - 09:33 p.m.

    Ads relied more on humor this year because the advertisers knew they needed to "stand out and win over the 114 million-plus people watching the big game on Super Bowl Sunday." Also, since "Ads cost a record $5 million for 30 seconds this year","the stakes were high for advertisers to stand out and be remembered."

    I can connect to this article because I watched the Super Bowl and saw most of the ads mentioned in this article.

  • claires-ver
    2/11/2016 - 10:40 a.m.

    I did not watch the super bowl for the game, but for the half time show and the commercials. The commercials this year are memorable, including my favorite that was the doritos one.

  • josiec-1-bar
    2/11/2016 - 06:41 p.m.

    Ads relied more on humor this year, "The goal for advertisers: stand out and win over the 114 million-plus people watching the big game on Super Bowl Sunday." The advertisers probably wanted their ads to be funny because then more viewers would watch the commercial then more money would be made for the product being advertised. My opinion is the the Super Bowl's ads this year were not very funny.

  • karliw-1-bar
    2/11/2016 - 08:27 p.m.

    Ads played during the 50th Super Bowl relied on humor because they needed to stand out to catch the auidence's attention. Considering the "over the 114 million-plus people watching the big game on Super Bowl Sunday", there was, as always, some heated competition. Everything from "puppymonkeybabies" to fetus' flying out of the womb appeared on screen, definately defying the standards for how bold a Super Bowl ad could be.

  • Steve0620-yyca
    2/11/2016 - 09:11 p.m.

    I didn't watch any Super Bowl ads or games but I think that they are pretty riveting. I hear many people talking about the games and the players. The Super Bowl ads seem to be fun to watch but the people who make the ads have to pay a lot of effort. Ads cost a record $5 million for 30 seconds this year. This sounds pretty expensive to me. The advertisers want a lot of people to go to the games so they make the ads humorous or intriguing. I think that the ads helped because many people were talking about them and watching them.

  • yuaw-3-bar
    2/11/2016 - 09:36 p.m.

    Ads relied more on humor this year because the stakes were higher than ever. On paragraph three, it states that the "Ads cost a record $5 million for 30 seconds this year." and to be remembered out of the over the 114 million people watching the super bowl, they relied on humor to be remembered.
    I thought this article was very interesting because in my social studies class, we just did a project about combining different animals and making an animal based off of the characteristics of Andrew Jackson. Which is just like the puppymonkeybaby. I can also connect to this because I saw this commercial during the Super Bowl and it really caught my eye.

  • nicholasl-2-bar
    2/11/2016 - 10:21 p.m.

    Ads relied more on humor this year because they needed to catch the viewers' eyes and get their attention. Since Super Bowl commercials cost $5 million now, they have to get the attention of people watching it. This will make them buy the product.
    I liked this article because it talked about the Super Bowl ads that I liked a lot. I was surprised by how much Super Bowl commercials cost now.

  • lucasddd-3-bar
    2/11/2016 - 10:22 p.m.

    Ads rely more on humor this year because people enjoy humor, and therefore the ad would get more people to buy their product.
    I did like the commercials this year, and my favorite was the "puppymonkeybaby" commercial.

  • grantm-2-bar
    2/11/2016 - 10:42 p.m.

    Ads relied more on humor this year because the companies wanted to stand out. Companies like Mountain Dew and Domino's stood out the most with hilarious comercials. Mountain Dew had a creature that was a puppy, a monkey, and a baby to show caffeine, juice, and Mountain Dew can go together. Doritos had a commercial were a fetus jumped out of the womb after a bag of Doritos the mom tossed out. Some commercials were just plain weird like a medicine commercial with a digestive system going to the super bowl, which people didn't like so much. That's why the ads relied on mostly humor this year.

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