The puppeteer who brought balloons to the Thanksgiving Day Parade
The puppeteer who brought balloons to the Thanksgiving Day Parade The 1927 Felix the Cat balloon. One of the first balloons to be carried down Broadway on Thanksgiving Day. (Macy’s Thanksgiving Day Parade/Scott Roth/Invision/AP)
The puppeteer who brought balloons to the Thanksgiving Day Parade
Lexile: 1030L

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The first Macy's Thanksgiving Day Parade (then known as the Macy's Christmas Parade) was held in 1924. It culminated in front of Macy's department store in New York City, where elaborate holiday window displays were unveiled.
Thousands gathered to see the displays. They were designed by Anthony Frederick Sarg, a noted puppeteer and theatrical designer. Sarg was also the artistic director/mastermind of the parade. During the fourth annual Macy's Christmas Parade in 1927, he introduced the enormous inflatable cartoons and caricatures that would become almost synonymous with the annual holiday tradition.
Creativity was in Sarg's genes. Born in Germany, his father was an artist, his grandfather a wood carver, and his grandmother was a painter. They gave the young Sarg a collection of mechanical toys that may have inspired the imagination of the burgeoning designer. But it wasn't until he saw a performance by famed puppeteer Thomas Holden, who essentially invented the marionette, that Sarg found his calling.
He began experimenting with puppet designs and stagings around 1917. He eventually earned fame for his particularly sophisticated puppet shows. These included performances of Faust and Don Quixote. After World War I, Sarg moved to New York City. He quickly gained a reputation as a practical joker, the life of the party and a tireless worker. In his various ventures, the designer, inventor and illustrator worked on cartoons, children's books, mechanical toys, advertising and of course, window displays and balloons.
These first parade balloons were filled with oxygen, not helium. They were propped up by teams of puppeteers. These usually were Macy's employees drafted into parade service. These balloons, such as 1920s biggest cartoon star Felix the Cat, were cruder and smaller than today's Godzilla-like monsters. They charmed and captivated the throngs of onlookers who came to ring in the holiday season.
Other early balloons included a 20-foot-long elephant and a 60-foot-long tiger. There was even an enormous hummingbird. In 1928, the parade culminated with a release of the now-helium-filled balloons into the skies above the city. The stunt was a crowd-pleaser. The following year, the balloons were designed with release valves to make their ascent easier. Macy's offered rewards for their capture and return.
That tradition continued until 1932, when a daredevil pilot thought it would be fun to capture the balloons with her biplane. She nearly crashed when the rubberized canvas wrapped itself around the plane's wing.
The rubberized silk balloons were produced by the Goodyear Tire & Rubber Company in Akron, Ohio, and their archives at the University of Akron include some amazing pictures of these early behemoths.

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Why aren't these kinds of balloons used in all parades?
Write your answers in the comments section below

  • brycew-orv
    11/17/2016 - 11:54 a.m.

    because they like those kinds of balloons

  • smatthew-dav
    11/17/2016 - 08:03 p.m.

    In response to this article I agree that these balloons should be used in parades. One reason I agree is that they show the things that people enjoy. Another reason is that they make a lot of people happy.

  • marvinb-ver
    11/22/2016 - 10:11 a.m.

    I think his family past is pretty cool and I like the idea of bringing a ballon of a dog to a thanksgiving party festival that's a creative way to think of thanksgiving

  • sydneyy-lam
    11/23/2016 - 08:48 a.m.

    I didn't know the balloons could be as long as 60 feet. It's really cool that a Macy's created this parade. That's crazy that a daredevil pilot nearly crashed into one of the planes, and the rubber canvas wrapped around the plane's wing.

  • jahir-orv
    11/28/2016 - 02:11 p.m.

    Because they're can be somewhat pricey and not all parades are special occasion like this.

  • noahf-bru
    1/09/2017 - 01:03 p.m.

    According to the article,"The puppeteer who brought balloons to the Thanksgiving Day Parade," these kinds of balloons are not used in all parades. Based on the text, they are not used in all parades because someone tried to the balloons with her plane and nearly crashed. In conclusion, I learned that you should not do a stunt with a lot of people around.

  • KaitlinR-sto
    12/15/2021 - 03:08 p.m.

    These balloons are too big for a normal parades and the Macey's day Parade is a national thing and kind of came up with the idea of having huge balloons in a parade first.

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