Pink joins fight to end child malnutrition Singer Pink exercises with students from PS 242 Young Diplomats Magnet Academy at the launch of UNICEF Kid Power on Monday, Nov. 30, 2015, in New York. (Photo by Charles Sykes/Invision/AP)
Pink joins fight to end child malnutrition
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Trailblazing pop star Pink saw firsthand severely malnourished children during a recent visit to Haiti.  The trip was part of a UNICEF program to provide therapeutic food packets to children in need.
 
The singer, whose given name is Alecia Moore, has been named a UNICEF ambassador to help promote a new effort to encourage physical activity in young children in the United States and at the same time raise money for nutritional, vitamin-rich peanut paste to be delivered to malnourished children all over the world.
 
"I got to watch mommas learning how to feed it to their kids," Moore said during a phone interview from California. "And within a week, you can see the difference in these children. It brings them back to life. It's amazing."
 
Moore is the national spokeswoman for the UNICEF Kid Power Band. It is a child-friendly fitness band that encourages exercise through an interactive app. Kids can earn points by doing things like taking 12,000 steps a day or completing a goal. As the children earn points, UNICEF's partners, including Target, Disney and Star Wars: Force for Change, will provide the funds needed to send the food packets to places like Haiti.
 
Moore, who has a 4-year-old daughter with her husband, Carey Hart, said the trip to Haiti strengthened her passion for UNICEF's project. She visited Port-au-Prince this summer. She saw children who came back from the brink of starvation because of these food packets.
 
"When you get to see it with your own eyes and you see that something works, then it's a lot easier to get behind and advocate for it and try to make other people aware of it," she said.
 
The Kid Power app also teaches children about the countries and cultures they are helping. And they can unlock special videos and messages and track their progress online.
 
"They found a brilliant way, and a fun way, to get kids here involved and empowered and motivated," Moore said. "And they are also turning them into global citizens and they get to be hands-on."
 
The Grammy-winning singer is a natural role model for a program that encourages physical activity and exercise. Her concerts are full of high-energy choreography. They include flying through the air on wires over the crowds or spinning from large silk ribbons like a Cirque du Soleil dancer.
 
In fact, her daughter, Willow, is already following in mom's footsteps. At home, her daughter plays with a smaller, kid-sized version of the silk fabric that she uses to spin around on during concerts.
 
"I put a silk in her room, so she is spinning nine times out of 10," Moore said. "It's kind of amazing."
 
The singer was to join her trainer Jeanette Jenkins at an elementary school in New York City to test out the bands with children in grades three through five. She said that she plans to get one for everyone in her family so they can start earning points and raising funds for UNICEF.
 
"Between Carey, myself and Willow, it's going to get a little competitive," she said laughing.

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CRITICAL THINKING QUESTION
How does the Kid Power app promote this initiative?
Write your answers in the comments section below


COMMENTS (43)
  • jahma-wim
    12/11/2015 - 12:59 p.m.

    I think Pink is a great role model because someone who is that busy like her to give back to the community is amazing. I also like to see that are community is getting active and getting a work out in. That is what I think about this article

  • kaitlync1-hor
    12/14/2015 - 04:09 p.m.

    I think the purpose of this article is to inform readers about Pink joining the fight to end child malnutrition, and to persuade readers to get the Kid Power app. I have learned about Pink joining the fight to end child malnutrition, because before I read this article i did not know of Pink joining the fight. I like how they decided to make an app to help get kids to exercise.

  • saray-hor
    12/14/2015 - 07:34 p.m.

    I think the authors purpose of writing this article is to inform us about how much we could help such a great cause to help kids in need. I learned that you can help kids any where with no food, water, vaccines, or shelter, you can save a child's life just on an app! Plus, you can see who and where you are helping. I think that is amazing how you can do that! In addition, I agree with the opinions in this article. I agree because one opinion speaks out to me. " They found a brilliant way and a fun way, to get kids here involved and empowered and motivated,". It tells me that kids with this app can help others and involved in other activities. In conclusion, UNICEF is a great cause and the authors purpose on writing this is to inform us on how much we can help with this app, motivation, and just one step!!

  • lawsonl.-tay
    12/17/2015 - 09:15 a.m.

    Helping kids around the world sounds amazing. I think what Pink is doing is something that might even change the world.

  • evakathrynj.1-tay
    12/17/2015 - 09:18 a.m.

    This app is encouraging kids to do certain activities that are fun and very helpful for them. When they finish that activity or goal, they get coins which add up to where it helps them out a lot in the end.

  • delainnab.-tay
    12/17/2015 - 09:22 a.m.

    With the Kid Power app the kids can excersice with enjoyment. They unlock levels, videos, pictures, and games while just excersiceing.

  • nylej.-tay
    12/17/2015 - 09:22 a.m.

    This amazing how the kids can great help from famous people

  • mikaylaz.-tay
    12/17/2015 - 09:22 a.m.

    The Kid Power app helps promote this initiative by making exercise fun and makes kids want to keep doing it.

  • caseyw.-tay
    12/17/2015 - 09:23 a.m.

    It motivates the kids to exercise.

  • madilynm.-tay
    12/17/2015 - 09:28 a.m.

    Even though Moore has a family she still takes part of her time to help kids in the organization of UNICEF.

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