Original Trix, made with artificial colors, is coming back
Trix is back to its old tricks. The colorful cereal will once again be made with artificial dyes and flavors. This comes nearly two years after they were banished from the cereal.
Food maker General Mills said Thursday that Classic Trix will return to supermarket shelves in October. But it will also continue to sell the version without artificial colors and flavors.
"We heard from many Trix fans that they missed the bright vibrant colors and the nostalgic taste of the classic Trix cereal." That's according to Mike Siemienas. He is a spokesman for Trix. The move was first reported by The Wall Street Journal.
In early 2016, General Mills switched to using natural sources for color, such as turmeric, strawberries and radishes. Its hope was that the change would appeal to parents who are increasingly concerned about what ingredients are in their food. The cereal lost its famous neon colors, and the blue and green pieces had to go because the company couldn't find natural replacements.
General Mills Inc. said it is also working on bringing back another fan favorite: Trix made in shapes of fruits. The company stopped selling those a decade ago, returning instead to round pieces.
The Minneapolis-based company said about 90 percent of its cereals are still made with no artificial flavors or colors. Those cereals include Cheerios, Cocoa Puffs and Golden Grahams.
CRITICAL THINKING QUESTION
Why do people prefer Trix with artificial colors and flavors?
Write your answers in the comments section below