How can a bright yellow cat be worth $400 million?
How can a bright yellow cat be worth $400 million? The mascots of the Rio 2016 Olympics, left, and Paralympic Games make their first official appearance in Rio de Janeiro, Brazil. The smiley-faced mascot represents the animal life of Brazil while the mascot for the Paralympics is a mopped-headed doll with leafy hair, meant to represent the vast diversity of the plant life in Brazil (AP photos)
How can a bright yellow cat be worth $400 million?
Lexile: 1070L

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A bright yellow cat-like figure is the mascot of the 2016 Olympics in Rio de Janeiro.

The smiley-faced mascot represents the animal life of Brazil. The mascot for the Paralympics is a mopped-headed doll with leafy hair, meant to represent the vast diversity of the flora in Brazil.

A public poll will be conducted to name the two mascots from a shortlist of possibilities.

The cuddly, cartoon-like mascots are big business.

Organizers hope to raise $400 million from branded merchandise. Income from merchandising makes up a big chunk of the $3 billion operating budget. Half of that budget is to come from the sale of local sponsorships.

The Olympic merchandising campaign will comprise about 12,000 products aimed mostly at children.

"Our expectation is that the mascots will represent 25 percent of our (merchandising) business," Slymara Mutini, head of licensing, told The Associated Press.

"We are all very, very excited about the mascots, and we truly believe that's an achievable goal. And we might even surpass it."

The mascot for this year's World Cup soccer tournament in Brazil an armadillo named Fuleco generated little interest. Some blamed this on pre-World Cup protests, and repeated delays and distractions in preparing venues.

In addition to the operating budget, Rio is spending about $20 billion in a mix of private and public money to prepare sports venues and urban infrastructure. Brazil spent about $15 billion on the World Cup.

Critical thinking challenge: Why is it important to raise money from branded merchandise?

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Assigned 10 times

  • emendoza0623
    11/26/2014 - 12:34 p.m.

    It's important to raise money from branded merchandise because it goes to the sale of local and sponsorships and mostly at children that don't have toys.

  • Peterr-Lam
    11/26/2014 - 02:27 p.m.

    After the level of interest the 2014 World Cup's armadillo mascot generated, I'm skeptical about how successful this mascot will be. They are definitely cuter than the armadillo, though.

  • MaxM-4
    11/26/2014 - 03:56 p.m.

    Brazil has created mascots for the 2016 Olympics in Rio de Janeiro. One is a bright yellow cat-like figure, while the other is mop-headed doll with leafy hair. Organizers hope to raise $400 million from merchandising.
    I think the mascots look pretty funny, and I think it is a good idea to make mascots for the Olympics. They will make lots of money off kids.

  • JackD-3
    11/26/2014 - 11:44 p.m.

    This article is about how these mascots are raising 400 million dollars from the Paralympics. The 400 million dollars is a big chunk of the 3 billion dollars of the operating budget. The mascot this year is an armadillo that is named Fuleco. The head of licensing even said that they might even surpass their goal. The armadillo gained little interest, probably because there were delays and protests before the mascot presented themselves.

    I think that this article should have expanded on the fact about the protests and how they made the mascot less popular.

  • LucasU-5
    11/27/2014 - 12:21 p.m.

    The article is about the mascots for the 2016 olympics and Paralympics in Rio de Janeiro, Brazil which are a smiling yellow cat that represents Brazil's wildlife and a leaf headed figure that represents there vast amount of flora. The creatures are expected to make 20% of the total commercial income for the events. They were made to bring success to the previous failure of the world cup in Brazil which was an armadillo.

  • AdamYY-5
    11/27/2014 - 03:44 p.m.

    The mascot for the 2016 summer Olympics in Brazil is a bright yellow cat. The Team of designers is looking to make $400 million from the mascot. The team hopes its will be better than Fuleco, the mascot for the 2014 World Cup. I think the cat will do well but not make the quota.

  • ksadat-5
    11/27/2014 - 07:12 p.m.

    The next Olympics will be in Rio de Janeiro in 2016. The mascot of the 2016 Olympics is a bright yellow cat looking figure. The mascot is representing the amount of animal life in Brazil. Soon, they will hold a public event to name the two mascots. They are hoping to make about four hundred million dollars just from the labeled merchandise. Rio de Janeiro is spending about three billion dollars in which a big chunk of money will come from local sponsors.

    This is very exciting. The 2016 Olympics will be held in Rio de Janeiro, Brazil. Even though they still have about two years until the Olympics, they already have a mascot. Their mascot is a yellow cat with a huge smile on its face. The cat is symbolizing the many diversities of animal species in Brazil. An event will soon be held in order to name the mascot. They are hoping to raise four hundred million dollars from the event alone.

  • KeaganB-1
    11/27/2014 - 11:32 p.m.

    The 2016 olympics are coming up and Brazil is hosting it. Brazil have decided on what mascots they will use, but they do not know what the names of the mascots are. The mascot for the olympics is a yellow cat and the mascot for the paralympics is a blur tree. Brazil is looking to make a lot of money off the mascots with shirts, toys and other merchandise. Brazil is hopping to make up the money spent on the World cup and the up coming olympics. I thought this article was very interesting.

  • JackR-5
    11/28/2014 - 10:16 a.m.

    The Olympic mascot has been revealed. This year the Olympics will be in Rio. There are two different mascot for the Olympics. One is a cat, and one is a doll with mopey hair.The monkey hair dollars for the Paralympics. Rio is trying to make over $400 million from selling these mascots on clothing and merchandise. The World Cup mascots had little interest.this may have been because of riots.I don't think the mascots are very cool. The mascots are too childish.

  • JackS-4
    11/28/2014 - 04:11 p.m.

    For the 2016 Olympics in Rio De Janeiro, staff are working hard to make a mascot that can sell. The organizers of the Olympics hope to raise over $400 million. This is meant to make up a big chunk of the 3 billion-dollar operating budget of the Olympics. Rio is also spending around $20 billion to prepare venue and infrastructure for a very successful Olympic games.

    With a lack of support and interest for the world cup mascot, Brazil is going all-out to earn back that revenue. Mascots are important, but spending 400 million dollars on it is a bit much.

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