Everything you ever wanted to know about Fluff In this Sept. 27, 2013, file photo, containers are filled with Marshmallow Fluff and move along an assembly line during production in Lynn, Mass. The marshmallow concoction that's been smeared on a century's worth of sandwiches has inspired a festival and other sticky remembrances as it turns 100 in 2017. (AP Photo/Elise Amendola, File)
Everything you ever wanted to know about Fluff
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Fluff turns 100 this year. The marshmallow concoction that has been smeared on a century's worth of schoolchildren's sandwiches has inspired a festival and other sticky remembrances.
 
Every year, between 5 million and 7 million pounds of the sticky cream invented in suburban Boston in 1917 is produced and sold worldwide. Half the supply is bought up by New Englanders and people in upstate New York.
 
It came of age in the 1960s. That is when generations of schoolchildren started clamoring for "Fluffernutter" sandwiches. They still are made by slathering peanut butter and Fluff between two slices of white bread.
 
Over the past decade, fans of Fluff have been staging an annual "What the Fluff?" festival in Somerville, Massachusetts. That's where the American lunchbox icon was born.
 
Here is a fluffy look at its history:
 
In 1917, Montreal-born confectioner Archibald Query crafted the original recipe
 
Query is said to have whipped up the first batches in his own kitchen in Somerville before selling it door to door. Following World War I, there was a sugar shortage in the U.S., so Query sold the recipe for $500 to two war veterans, H. Allen Durkee and Fred L. Mower.
 
The recipe has stayed with Durkee Mower Inc. ever since. It's the only product the family-owned company makes.
 
In 1920, Durkee and Mower began producing and selling Fluff, which they first named Toot Sweet Marshmallow Fluff. The company moved to a factory in East Lynn, Massachusetts, in 1929.
 
The original recipe hasn't changed: corn syrup, sugar syrup, dried egg whites and vanillin. And the jar's packaging is only slightly different, according to Mimi Graney, author of a forthcoming book, "Fluff: The Sticky Sweet Story of an American Icon."
 
Fluff lovers "associate it with their own childhood and image of home," Graney says. There are competing products sold by Kraft, Solo Foods and others.
 
The 12th annual "What the Fluff?" Festival will be staged in September. It was started as a way to rejuvenate Somerville's now-trendy Union Square neighborhood. The festival draws about 10,000 people. They gather for activities including cooking and eating contests, Fluff jousting, Fluff blowing, a game called Blind Man Fluff and concerts.
 
Somerville residents tend to have a soft spot for Fluff.
 
"It totally takes me back to my childhood," said Amy Hensen, a 43-year-old Somervillian.
 
Mayor Joseph Curtatone likens the product to his community's eclectic vibe.
 
"It's original, creative, and a little bit funky but that's why we love it," he said.
 
U.S. astronaut Sunita Williams, who spent 322 days in space on two missions to the International Space Station, made Fluffernutter sandwiches on board.  Williams attended high school in Needham, Massachusetts, so Fluff was a comfort food.

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CRITICAL THINKING QUESTION
Why is Fluff connected to childhood?
Write your answers in the comments section below


COMMENTS (54)
  • carmenh-orv
    2/10/2017 - 02:41 p.m.

    Fluff is connected to childhood because for century's schools would put fluff on kids sandwiches.

  • graceb2-har
    2/11/2017 - 09:55 p.m.

    Fluff has been in childhood memories since 1920. Fluff is connected to childhood because so many kids back when it first started to be sold in stores and now have Fluff in their sandwiches and enjoy it. Just think, if you had Fluff in your sandwiches and loved it, don't you think you would remember it when you got older? You would probably think, "Wow, I remember how much I loved Fluff when I was just a kid." Fluff has had a large impact in children's childhood memories and will keep having this impact for years to come.

  • leilam-pol
    2/13/2017 - 09:41 a.m.

    Why the writer connects Fluff to childhood is because kids used to (and still do) love Fluff! I remember as a kid I've always wanted to try Fluff and when I did I put in on everything. It reminds me a lot about my child because it was very popular then as well and I would eat it all the time. It would also connect because since the article is about Fluff being 100 years old, they would bring back old memories they've had with Fluff to celebrate.

  • alexar-pol
    2/13/2017 - 09:41 a.m.

    Fluff is connected to childhood because in the article "Everything You Ever Wanted to Learn About Fluff" it says that people used to bring it to lunch at school.They would bring it on their sandwiched. That is just one way it could remind you of your childhood. It also said that they have festivals that were based on fluff which reminded them of their childhood.

  • deenad-pol
    2/13/2017 - 09:41 a.m.

    Fluff never connected to my childhood. I have nevr once tried it. I wanted to try it for so long. My parents say stick with the turkey snadwhich.

  • brookg-pol
    2/13/2017 - 09:42 a.m.

    In the article Everything you wanted to know about fluff, fluff is connected to childhood because a lot of people as children loved it. I mean who wouldn't it sounds good. I hopefully will get the chance to try it some day.

  • colinm-pol
    2/13/2017 - 09:43 a.m.

    In the article everything you wanted to know about fluff kids love sweet and cool looking thing and fluff is sweet and cool looking.

  • robynh-pol
    2/13/2017 - 09:44 a.m.

    In the passage everything you ever wanted to know about fluff, it talks about how fluff is connected to childhood. It is connected to childhood because most children eat the fluff and as you get older you don't really eat that anymore.

  • julianneb-pol
    2/13/2017 - 09:45 a.m.

    Fluff is connected to childhood because in the late 1900's many children ate fluff and enjoyed it and it has been around for 100 years so now many people give it to their kids to take on a sandwich to school.

  • briannaf-pol
    2/13/2017 - 09:45 a.m.

    I think Fluff is connected to childhood because marshmallow has been around for a while and this is like marshmallow in a easy and fun way to put it on sandwiches.

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