Barbie is no longer #1 with girls Mattel's Barbie dolls on sale are pictured inside a shop of a life-size "Barbie Dreamhouse" in Berlin, Germany (Reuters / AP photos)
Barbie is no longer #1 with girls
Lexile

For the first time in more than a decade, Barbie has been frozen out of the top spot on the holiday wish lists of girls.

The new reigning champion in the hearts of little girls is Team Elsa.

The hit "Frozen" has earned Disney more than a billion at the box office. The animated film has now plucked Barbie from the throne that she has occupied for 11 years. That's according to a survey by the National Retail Federation.

The NRF's Holiday Top Toys Survey found that one in five parents, or 20 percent, plans to buy "Frozen" merchandise for their girls. That beats the 16.8 percent that are looking to make a Barbie purchase.

Barbie's star has faded, with sales of the iconic doll dropping 21 percent in the third quarter financial results, according to the toy company Mattel Inc.

"Frozen," even a year after the release of the film, continues to rule the playground. Girls form circles and burst into songs like "Let It Go," and "For the First Time in Forever."

Dolls dominated the top five spots for girls in the NRF poll. Monster High dolls took the fourth spot and American Girl grabbed the fifth position.

For boys, the NRF said that the number one spot is again held by LEGO, which by its own right had a big, box office smash. Cars and trucks came in second place, while Teenage Mutant Ninja Turtles were in third place.

The NRF survey polled 6,593 consumers from Nov. 3 to Nov. 10. The survey was conducted for NRF by Prosper Insights & Analytics. The poll has a margin of error of plus or minus 1.2 percentage points.

Critical thinking challenge: How did the survey determine the most popular doll?

Assigned 10 times


COMMENTS (5)
  • JuliaA-3
    12/01/2014 - 09:28 p.m.

    Barbie has become a less popular toy for little girls. The new reigning champion of girls's hearts is Elsa. The hit movie "Frozen", in which Elsa stars in, has made disney more than a billion dollars at box office. The NRF's holiday survey concluded that one in five parents plan to buy frozen merchandise this christmas. After the movie first aired, it had a huge audience, and continues to today. Little girls even gather at recess and sing the familiar songs from the movie like "Let It Go" and "For The First Time In Forever". I feel that the classic idea of the Barbie will never die out, but the popularity of the Elsa doll will eventually fade. I also think that the Elsa doll will become boring, whereas the Barbie's have a vast collection of different dolls.

  • cp2000nirvana
    12/03/2014 - 08:38 a.m.

    frozen is an ok movie with some ok characters but I don't know how it replaces Barbie because I remember my sister always wanting a Barbie and now she wants an elsa

  • zacharyts
    12/05/2014 - 11:23 a.m.

    I never liked Barbie but that does not mean I can't like girl stuff! The movie "Frozen" was one of my favorites and according to Disney, they say that "Frozen" was their best movie yet. Barbie is not number one to girls probably because Barbie never had a theme song to it unlike "Frozen's" famous songs, "Let it Go" and "Do You Wanna Build a Snowman?" That is why I think Barbie is not fun to girls anymore. So unless Barbie can improve themselfs, "Frozen" is the top girl toy. ( That is my opinion.)

  • makaylac-McC
    12/11/2014 - 11:08 a.m.

    By the percent of parents that ordered or purchased the doll. There is a billion frozen dolls at the office box is loaded with Frozen dolls. The survey also recorded that one and five parents order frozen dolls. I decided on this answer because in the article it said that there was a very high account of frozen dolls than barbie dolls and know frozen dolls are top 1 in girls dolls.

  • zachs-jen
    10/28/2015 - 11:29 a.m.

    Lego's are not the best it is racecars. Barbie is a bad influence for little kids especially for tiny kids like boys and girls. The movie Frozen is a bad movie it is mean and it's songs are to loud.

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