Barbie is getting a new look, again
Barbie is getting a new look, again This photo provided by Mattel shows a group of new Barbie dolls introduced in January 2016. (Mattel via AP)
Barbie is getting a new look, again
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Barbie's got a brand new look.
Mattel, the maker of the iconic plastic doll, said it will begin selling Barbie with three new bodies - curvy, tall and petite. The doll will be available in seven skin tones, 22 eye colors and 24 hairstyles.
The El Segundo, California, toy company will also continue to sell the original Barbie. The new options come after years of criticism that Barbie had created unrealistic expectations for girls.
Time magazine, which first reported the changes, touched on the topic with the headline, "Now can we stop talking about my body?"
The doll has changed in some ways already. New skin tones and looks were added last year. And Barbie's foot was movable for the first time. That allowed her to kick her heels off and wear flats.
Mattel has been searching for ways to recharge sales of Barbie. Sales fell 4 percent in the most recent quarter as "want lists" from girls increasingly include iPads and other things.
The new body types were in the works for two years, said Mattel spokeswoman Michelle Chidoni.
Whether kids will pick up the new dolls remains to be seen but Chidoni said previous changes were "positively received."
Mattel would not provide sales figures, but some marketing experts say more will have to be done to return Barbie to glory.
"The look of the dolls is great," said Marc Rosenberg, a marketing consultant in Chicago that has worked in the toy industry for 25 years. But in order to connect with kids, the new dolls need to be added to Barbie YouTube videos, apps and shows, said Rosenberg.
Dolls with the new body are available for preorder at and will ship in February. They will start to show up on U.S. store shelves in March and roll out in the rest of the world after that, Mattel Inc. said.

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Why is Mattel allowing Barbie to wear flats?
Write your answers in the comments section below

  • gabid-lam
    2/03/2016 - 02:38 p.m.

    I like how they decided to change the looks of the barbies into something more realistic and non-stereotypical that all girls should be skinny and wear heels and dresses.

  • nickr1-hei
    2/03/2016 - 03:14 p.m.

    They are adjusting the heels so they are pointing there foot down, and also so they can take off the shoes a lot easier.

  • davidr-kem
    2/04/2016 - 11:06 a.m.

    I think its cool how they have 7 different skin tones and 22 eye colors

  • daltonb-kem
    2/04/2016 - 11:11 a.m.

    I think its cool that they dont have to wear heels all the time anymore

  • maggiec-3-bar
    2/04/2016 - 11:38 p.m.

    Mattel is allowing Barbie to wear flats because they want to make the iconic Barbie doll more universal. Maybe some little kid doesn't want to wear heels and wants to make their doll more relatable to themselves, so having the doll wear flats, could help with that. In paragraph 5, it says "And Barbie's foot was movable for the first time. That allowed her to kick her heels off and wear flats."This shows that Mattel is really trying to make sure that little girls know that they don't have to look like the classic barbie doll. They are now able to make their doll just how they want. I think that it is great that Mattel is changing Barbie's look and making many versions of the doll because it will show kids that everyone is different and that is okay. It also gives children more creativity on how they want their doll to look.

  • sebastianr-6-bar
    2/05/2016 - 10:20 a.m.

    Mattel is allowing Barbie to wear flats because Barbie has movable feet for the first time. I think this article is very interesting because they are making quite a big deal about a plastic girl in a dress.

  • carlym-4-bar
    2/05/2016 - 11:12 a.m.

    Mattel how is allowing barbies were flats now because they want the Barbie to be able to, "kick her heels off and wear flats." Also flats are very popular in today's culture. I enjoyed this article because I didn't that babies would be having these many changes.

  • jennac-orv
    2/05/2016 - 02:00 p.m.

    Mattel is allowing Barbie to wear flats,because it shows that you don't need to wear the most stylish things, and you can be comfortable in what you wear and still look good.

  • tatumh.-tay
    2/08/2016 - 09:32 a.m.

    I love that they are making a new barbie to relate to everyone now instead of some stereotypical doll that has high standards now I can just go and get a barbie from a store that relates to me.

  • masons.-tay
    2/08/2016 - 09:32 a.m.

    Many kids want to change the shoes because that's what girls do right? Any way she is an action figure, so she should be able to adjust that way the foot is positioned.

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