App recommends opportunities based on news you read Volunteer Rosheka Robinson serves plates of food to guests at Sister Jean's Kitchen in Atlantic City, New Jersey. At left, Kamanda, founder of Ideal Impact (Noah Addis/Corbis, Ideal Impact/YouTube)
App recommends opportunities based on news you read
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Olivier Kamanda remembers when the New York Times ran "Invisible Child," by Andrea Elliott. It was about Dasani, a 12-year-old homeless girl in Brooklyn and her family. Through social media, it prompted an outpouring of support for homeless children and families.

Kamanda is the former speechwriter and senior advisor to Secretary of State Hillary Clinton. He was working at a law firm in Washington, D.C.. He was volunteering at Miriam's Kitchen, which provides meals and social services to the homeless just one mile west of the White House. The organization was about to launch "The Way Home Campaign," to lobby the DC Council for more permanent supportive housing.

"I realized that if everyone who was moved by the New York Times piece knew about the Way Home Campaign, we'd be able to direct some of that energy towards tackling chronic homelessness in our city," says Kamanda.

He launched a crowdfunding campaign and raised nearly $20,000 to build a mobile app called Ideal Impact. The app determines the key social issues discussed in any news story and suggests organizations that support those causes. So, when you read a powerful story and think, "How can I help?" Ideal Impact can offer opportunities to volunteer, work and donate.

In the following interview, Kamada provides some background and inspiration:

What problem are you trying to fix?

Reading about a problem in the news, people may wish they could help. Stories that touch on social issues, like homelessness, climate change or supporting veterans, prompt us to get involved. But we dont often know how.

Meanwhile, the 1.6 million non-profits that are addressing these issues are constantly looking for volunteers, donors and community supporters. Nearly 73 percent of charitable giving comes from individual donors. And on average, it takes non-profits 23 hours to recruit each volunteer.

But unless we can connect people who want to help organizations that need support, we lose out on 90 million people who would otherwise volunteer, donate or advocate for their issues. Their potential support in terms of community service and donations amounts to nearly $207 billion in lost economic activity.

So, what exactly is Ideal Impact?

Ideal Impact is a civic-tech company that connects people who care with places to volunteer, donate, advocate and apply for jobs based on the news stories they read. Our mobile, web and digital media tools make recommendations for addressing the issues in an article.

How will the app work exactly?

With the Ideal Impact app installed on mobile or desktop, you can read news from any source. If a story moves you, you just need to click the Ideal Impact button. It will appear in the main menu of the app or browser youre using. This will load the app, which will offer you opportunities to work with and support non-profits and action groups. They have been vetted by third-parties like Charity Navigator and GuideStar and reviewed by members of your community. In fewer than three clicks, weve taken you from moment of inspiration to a meaningful opportunity.

As you see it, what is the potential impact the app could have on volunteerism and financial giving?

We are re-imagining civic engagement. Our app connects people who are inspired to make a difference with organizations that need support. As a result, we help lower the cost to non-profits of finding supporters. We also make it easier for people to contribute their time, talent and energy to their community.

More important, we think the app can potentially show the true value of service and social impact work. Ideal Impact speaks to the need to be part of a community, the desire for purpose-driven work and the satisfaction of using your skills to help others. These experiences define who we are and what matters to us. We hope to expand the universe of people who see community service, not as an afterthought, but as a true reflection of our personal values.

What's next?

Were working to launch our pilot in Washington, D.C. It will feature a test group of organizations that come highly recommended from our supporters. Well use the data we gather from the pilot to refine our algorithm and build additional features. Then we'll open our platform up to more non-profit organizations and social enterprises.

After that, we will expand our offerings to media companies that want to turn their news into actionable content. We can provide them with an embeddable Ideal Impact badge that integrates our matching-algorithm directly into their websites. We think this will help more news organizations and media companies measure the emotional impact of their articles and build stronger relationships with their readers.

Critical thinking challenge: What non-profit and issue-oriented organizations would you recommend that we feature on our platform?

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