Amazon offers tablet computer for $50
Amazon offers tablet computer for $50 Amazon's new $50 Fire tablet sits on display along with assorted colored cases, background, in San Francisco. is introducing the $50 tablet computer in its latest attempt to boost its online store sales by luring consumers who can’t afford more expensive Internet-connected devices made by Apple and other rivals. (AP Photo/Eric Risberg)
Amazon offers tablet computer for $50
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Amazon is advertising a $50 tablet computer. It is the company's latest attempt to lure consumers who can't afford or don't want the more expensive Internet-connected devices made by Apple and other rivals.
The 7-inch Fire tablet marks Amazon's most aggressive attempt yet to undercut Apple. The latter has been the market leader since its first iPad went on sale five years ago. The least expensive iPad Mini, which has an 8-inch screen, sells for $270. Inc. isn't trying to persuade anyone that its cheap tablet matches the quality of its own sleeker, higher-priced Fire HD alternatives. Let alone the top-selling iPad line.
But the Seattle company is counting on the new tablet's low price. It could encourage more people to buy a device that will hook them on watching video, reading books, playing games and shopping on a computer that's easy to carry wherever they go.
In the process, Amazon is hoping consumers will buy more digital goods and merchandise from its store. And, subscribe to its $100-per-year Prime service. It offers a mix of videos, music and free shipping.
"Our tablet focus is in and around content consumption," said David Limp. He is Amazon's senior vice president of devices.
As with its previous low-priced tablets, the new Fire device will show ads on its screen saver. Avoiding the ads will cost an additional $15.
The discount tablet will debut amid a slump in the sale of the devices. The downturn suggests consumers who already own a tablet see little need to upgrade. And that those that don't have one either aren't interested in the devices or can't afford one.
Apple's iPad sales have been declining since 2013. It has spurred the company to take aim at selling more of its tablets to corporate customers and government agencies. Industry wide, worldwide sales of tablets are expected to fall 8 percent this year. That's according to the research firm International Data Corp.
Amazon is hoping that the low price of the new tablet will be so appealing that people will stock up on the devices. Perhaps they will have them scattered around the house. As a prod, it plans to sell a six-pack of the 7-inch Fire tablets for the price of five, or $250.
Although the new tablet is cheap, Limp boasted it is far superior to other discount tablets.
Amazon is promising the discount tablet will have decent processing power, good color saturation and seven hours of battery life. A more durable version designed for kids will come with a blue or pink bumper. It also will have a 2-year replacement warranty if it's broken for any reason. It will sell for $100.
Amazon also has unveiled updates to larger, more expensive tablets and its devices for streaming Internet video to television sets. The company is gearing up to battle Apple and other gadget makers for the flurry of electronics sales that typically accompanies the holiday shopping season.
Apple also has shown off its latest iPhone, an iPad with a 12-inch screen and a long-delayed update of its TV-streaming box for Internet video and music.
Amazon tried to counter the iPhone's popularity with its own smartphone last year. But it never caught on. The company no longer sells its Fire phone. It's still available in other online stores.
Despite the phone's flop, Limp insisted, "there's a lot of good things happening across (Amazon's) device business."
The company's holiday line-up includes a more durable 8-inch Fire HD tablet. It will have faster processing speeds than last year's model. It will sell at prices beginning at $150. An upgraded 10-inch Fire HD tablet will sell for $230. That is 42 percent less than the least expensive $400 iPad with a comparable display size.
Amazon is adding a remote control with a voice-activated search option to its Fire stick for Internet video streaming. The streaming stick will sell for $50. The price is up from $40 from last year's version without voice-recognition technology.
Amazon's Fire TV box will now be able stream ultra HD video. It uses technology that is also supposed to deliver a better picture to screens with standard HD, too. It will sell for $100 compared with $150 for the new Apple TV box that is scheduled to go on sale at the end of October.

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How does Amazon keep the price of its tablet low?
Write your answers in the comments section below

  • michaelc1-cla
    9/30/2015 - 11:26 a.m.

    I think it is cool to have a cheap tablet so everyone can offored it. I think Amazon should lower all of there prices to get more buisnuess. This tablet can help schools get cheap acces for the students to work with.

  • dianal-cla
    9/30/2015 - 11:31 a.m.

    I think that this a good tablet for a little children, but for people doing school work i think it won't do so well. I also think that its nice that is it cheap for people with a low income, that can't get every piece of updated and new technology. in my opinion Apple is not better than Amazon and it may be lower price but not as good of device to get your money out of it.

  • owenj-cla
    9/30/2015 - 11:32 a.m.

    I think it is nice to have 50 dollars tablets for people that can not pay for a reagular tablet. It may also boost peoples spirits for people that do not have the money like people in Africa. And may also give doctors in Africa a good look of what the person might have and help cure them.

  • nicholasp-cla
    9/30/2015 - 11:32 a.m.

    i dont think that it will be as good as other brand named tablets. i also think that you wont be able to do the same stuff you could do on an apple tablet. i do think that alot of people will buy it just because the price is low and i think the only reason why they made it so low was because they want people to buy it so it will make there buisness better

  • carterw-cla
    9/30/2015 - 11:33 a.m.

    I think Apple will be better because they are more well known. I think they made this product for all of the $$$.So all in all Apple is still better than Amazon.

  • tommyc-cla
    9/30/2015 - 11:33 a.m.

    I think that the tablet is cheap and you get what you pay for. Amazon is most likely just trying to make more money. They are probable trying to get you in to something you don`t want to be in.

  • zairek-cla
    9/30/2015 - 11:33 a.m.

    I am happy that they are making cheap tablets. they should do it for apple to. who owes the company.

  • jadenw-cla
    9/30/2015 - 11:33 a.m.

    I think it is great that they offer the cheaper tablets.This help children or college student who have online homework.Although this is a cheaper choice i don't believe it will be as well made as a apple iPad.I would rather have a expensive well made product other than cheaper not as well made product. So if you ask me apple is the way to go.

  • hannaha-cla
    9/30/2015 - 11:34 a.m.

    I think this product is a great idea because not every one wants the most expensive tablet. But you might not be getting the best quality tablet. Even though the tablet is cheep it might work really well.

  • elid-cla
    9/30/2015 - 11:34 a.m.

    This is a great deal compared deal compared to others.
    Its even better because Amazon is not a rip off brand. If I were to make a choice then I would choose apple over an Amazon product.

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