Young virtuosos going global Young classical musician and competitor of the 'Virtuosos' talent show, Lajos Tamas Petres plays for the jury on a piano during the recording of the show in the studio of the Hungarian State Television in Budapest, Hungary on Saturday April 2, 2016. (AP Photo/Bela Szandelszky/Thinkstock)
Young virtuosos going global
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The latest hot new television creation is a Hungarian talent show for young classical musicians. Now it is on the verge of being replicated around the world.
 
The creators of "Virtuosos" have signed a deal with Dick Clark Productions. It is the company behind the American Music Awards. Dick Clark Productions will license the format of the successful Hungarian program internationally.
 
Hungary is a country in Eastern Europe. 
 
Dick Clark Productions said there's interest in the show from China and Japan. Company executives said they are working on a deal with U.S. networks.
 
"We believe we may have a U.S. launch simultaneously with one of the other territories," executive Mark Rafalowski told The Associated Press. "There are very few things outside of sports that can attract a multi-generational audience. Youth competitions done right, especially music, are one of those things."
 
Mariann Peller is the creator and producer of "Virtuosos."  She is an experienced concert promoter. She said she was motivated after noticing that few young people were listening to or performing classical music.
 
"I saw only gray hairs in the orchestra and the auditorium," Peller said. "One of the aims of the program is to make classical music trendy."
 
On a recent visit to Hungary, Placido Domingo praised "Virtuosos" for allowing young classical musicians the chance to compete in a type of program usually reserved for pop music. Domingo is a concert singer.
 
In Hungary, the first season of "Virtuosos" was a huge hit for state television. It aired in 2014. Recording is underway for its second season. There will be nine episodes. Each will last an average of 90 minutes, including a gala event. The 81 participants in the initial rounds came from over 2,200 musicians in three age groups.
 
In the first round, instrumentalists and singers perform solo or with minimal accompaniment. Semifinalists are backed by a chamber ensemble. This season's finalists in each age group - elementary school, high school or music universities - will have access to Hungary's National Philharmonic Orchestra.
 
Peller said Hungary has deep musical traditions. The capital city of Budapest's international airport is named after famed composer and piano virtuoso Ferenc (Franz) Liszt. The country offers a wide talent pool for the program. She said applications to music schools in Hungary increased 14 percent last year. She attributed the increase to the show's popularity.
 
"Virtuosos" has also set up a foundation. It assists the careers of the participants, not just the finalists. The foundation helps the musicians buy instruments. It has organized some 300 concerts for them. The concerts have been held from New York to Tokyo.
 
"'Virtuosos' is different from other talent shows in that we have a mission," Peller said. "We made it an objective not to let go of the children's hands but to continue and build their careers."
 
Future editions of the program aim to discover talents in jazz, world music, conducting and film score composition.
 
The program has already expanded its scope. It has included performers with Hungarian roots from outside the country in the second season. Musicians have come from neighboring countries like Romania and Slovakia. Those countries have large ethnic Hungarian communities. A few participants have come from farther locations like Belgium and China.
 
Hungarian television is dominated by game shows, reality shows and talent contests licensed from foreign productions. That is why Peller was proud that "Virtuosos" was going global.
 
"It is a great joy for us that a Hungarian format can finally set foot abroad," Peller said. "I am very happy to put this talent show format in the hands of professionals who will make a worldwide show out of it."

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CRITICAL THINKING QUESTION
Why was “Virtuosos” a hit in Hungary?
Write your answers in the comments section below


COMMENTS (27)
  • sheilah-6-bar
    5/26/2016 - 09:30 p.m.

    Hungary got a new TV show called 'Virtuosos.' The article states,"Peller said Hungary has deep musical traditions. The capital city of Budapest's international airport is named after famed composer and piano virtuoso Ferenc (Franz) Liszt. The country offers a wide talent pool for the program. She said applications to music schools in Hungary increased 14 percent last year. She attributed the increase to the show's popularity." Hungary has a love for classical music. The show is a hit because it shows young musicians who love to play classical music. It shows talent and gives many people concerts. It introduces the world to talented people. I found this article interesting because I did not know much about classical music.

  • jacks-6-bar
    5/26/2016 - 09:34 p.m.

    "Virtuosos" was a hit in Hungary as it was such a profoundly attractive show to multiple audiences. Mark Rafalowski stated that "There are very few things outside of sports that can attract a multi-generational audience. Youth competitions done right, especially music, are one of those things." Since "Virtuosos" is such an incredible hit because of its associablility with different kinds of peoples from deifferent eras, lots of people would find it attractive. The show's gets its profound success from mainly publicity and enthusiasm, as "Virtuosos" has the rare ability to connect with people world wide, almost as sports do, with the similar rushes and excitements of suspense, respect, and true awe. Because of this crucial characteristic of relating to multiple generations (as all humans bear the same, high degrees of compassion and marvel to talent, whether admitting so or not), "Virtuosos" is able to get popular with ease, acquiring many peoples of all sorts to watch it.
    This article was inspiring: I, being a musician, am truly proud that soon fellow kid musicians can share their talent with now the world, and become legends.

  • simonak-3-bar
    5/26/2016 - 11:11 p.m.

    "Virtuosos" was a hit in Hungary. This was because,"There are very few things outside of sports that can attract a multi-generational audience. Youth competitions done right, especially music, are one of those things." This means that this new type of tv show was interesting to Hungary because it was new and unique, making it more interesting.
    My opinion on this article is that it is very interesting.

  • pipern-2-bar
    5/26/2016 - 11:48 p.m.

    Virtuosos was such a huge hit in Hungary because they loved the fact that it was young classical musicians playing. They loved it so much that the show is coming up with a second season."In Hungary, the first season of "Virtuosos" was a huge hit for state television. It aired in 2014. Recording is underway for its second season. There will be nine episodes. Each will last an average of 90 minutes, including a gala event. The 81 participants in the initial rounds came from over 2,200 musicians in three age groups." (Paragraph 9) I like this article because the Hungarians are happy about their new entertaining show with young musicians. To be honest, I'm not the biggest fan of classical music, so I'd pass.

  • olgan-4-bar
    5/27/2016 - 12:44 a.m.

    Virtuosos was a hit in Hungary because everyone can relate to
    music. The show is something new that no one has done before and also because every age group would be entertained by Virtuosos. The article states "There are very few things outside of sports that can attract a multi-generational audience. Youth competitions done right, especially music, are one of those things". I though this article was interesting because I am Hungarian yet I felt that it was too long and detailed.

  • heatherm-4-bar
    5/27/2016 - 02:03 a.m.

    is music company from China and Japan that will now be working with United States is based off classical music. this company is very important because it's hard to find a good music company that will work well with kids that does not involve sports and that can attract a multi cultural and multi generational audience.

  • sofiap-3-bar
    5/27/2016 - 02:25 a.m.

    "Virtuosos," was a hit in Hungary because "'Virtuosos' is different from other talent shows in that we have a mission." (paragraph 12) Virtuosos is one of the latest television shows. It is a Hungarian talent show for young classical musicians. It aired in 2014. This talent show is kind of like Americas Got Talent of American Idol. I think that I would really like to watch this because I am a musician myself, and it would be really cool to watch others perform in front of other judges.

  • sydneym-3-bar
    5/27/2016 - 03:19 p.m.

    Virtuosos was a big hit in Hungary for multiple reasons. One of them is that Hungary has deep music traditions, according to the article on paragraph 11. The capital city's airport is named after a famous composer, by the name of virtuosos Ferenc. They also wanted younger people to listen and play more traditional music, so the show is meant for people to get into traditional music again. I found this interesting because not very many kids play or listen to traditional music, so it would be fun to watch this show.

  • kevine-4-bar
    6/02/2016 - 03:58 p.m.

    "Virtuosos" is so big in Hungary because of their deep music traditions and their high stock of game shows, talent shows, and reality shows. It seems like a very interesting show to watch.

  • Eric0221-YYCA
    6/03/2016 - 03:16 a.m.

    The young Virtuoso had been able to go global because after it had showed up in China and Japan, it had been an interesting show for them but after they had moved to Hungary it had become a huge hit. The young Virtuosos might have been able to get their show to become a huge hit to people in Hungary in which it had become popular in Hungary in which more people had started to watch it. The Virtuosos had been able to become a huge hit in Hungary which it had been able to make more people to watch the Virtuosos in Hungary and some other countries that are very popular in.
    Critical Thinking Question: Why was "Virtuosos" a hit in Hungary?
    Answer: I know that Virtuosos was a hit in Hungary because the classical songs that the young people were doing were very popular with people who like classical music.

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