Wyoming partners with Pixar on dinosaur movie
Wyoming partners with Pixar on dinosaur movie Director Peter Sohn (L) and producer Denise Ream (R) of "The Good Dinosaur" with Chief Creative Officer of Walt Disney and Pixar Animation Studios John Lasseter (C) take part in 'Pixar and Walt Disney Animation Studios: The Upcoming Films' presentation at Disney's D23 EXPO 2015 in Anaheim, Calif. (Photo by Jesse Grant/Getty Images for Disney/Thinkstock)
Wyoming partners with Pixar on dinosaur movie
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The state of Wyoming is looking to boost tourism through an animated film. The film will be released nationwide next month.

The film is called "The Good Dinosaur." It will be released Thanksgiving week. It is about a dinosaur named Arlo and his human friend. They travel a harsh and scenic land. Valleys and mountains are shown in the film. They were inspired by parts of the Wyoming landscape, such as the Teton Range.

There is an agreement between the state Office of Tourism and Pixar. Wyoming will invest $1.2 million of its advertising budget on a media campaign promoting both the film and the state.

In addition, the state will pay Pixar $100,000 to help sponsor the film's world premiere Nov. 17 in Los Angeles. In return, Wyoming will be able to promote the state. They will be able to display its bucking horse and rider logo on the red carpet at the premiere.

Tourism Office spokesman Chris Mickey said that Wyoming will be able to use images from the film. It can use the images in commercials marketing the state to would-be visitors.

"One of the things we love about this partnership is we can directly tie the dinosaurs to Wyoming in the movie," Mickey said.

The commercials will run from mid-November to mid-December. The commercials probably won't air in Wyoming, he said.

"But they will be seen in select markets all over the country," Mickey said.

Diane Shober is executive director of the Wyoming Office of Tourism. She said the agreement with Pixar gives the state the chance to increase interest in Wyoming. It might increase visits, too.

"The film is visually stunning. The setting is very characteristic of the Wyoming scenery we know and love," Shober said. "'The Good Dinosaur' is a perfect fit for Wyoming with the mountain backdrops, sweeping landscapes and ties to paleontology and culture of the American West."

The Office of Tourism has worked with film studios before. But Mickey said this is the first time the state has ever partnered with a film via an advertising campaign.

"What we really hope is that this will move the needle on young families. People who have younger kids but are still in the adventure stage of their lives," Mickey said. "Even though it's an animated film, because of how well the Disney Pixar team did, the locations and backgrounds of this film, it almost looks like you could be there."

Source URL: https://www.tweentribune.com/article/tween56/wyoming-partners-pixar-dinosaur-movie/

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CRITICAL THINKING QUESTION
Why would Wyoming partner with Pixar?
Write your answers in the comments section below


COMMENTS (69)
  • jonathans-ren
    11/04/2015 - 12:32 p.m.

    Wyoming is partnering with Pixar because Wyoming is looking to boost tourism through an animated film. Also there is an agreement between the Office of Tourism and Pixar. Wyoming will invest $1.2 million of its advertising budget on a media campaign promoting both the film and the state.Pixar also agreed because Wyoming is paying Pixar $100,000 to help Wyoming to make the film.

    • melissai-ren
      1/05/2016 - 10:11 a.m.

      I agree with you Wyoming is getting a lot of money with this movie.

    • danielt-ren
      1/05/2016 - 10:13 a.m.

      I agree that Wyoming will make a lot of money and that it is a good deal.

  • melissai-ren
    11/04/2015 - 12:32 p.m.

    I think the reason why Wyoming partnered up with Pixar is because they will get more popular if the movie is placed in Wyoming. If the movie is made it Wyoming people will come to see the set. If people go to see the set they will ask for money for them to go through and see the set.

  • giannaw-ren
    11/04/2015 - 12:33 p.m.

    Why would Wyoming partner with Pixar? I think that Pixar and Wyoming patnard up because they wonted to get more people to go to Wyoming to be a good place to be. Also Pixar is really famouse so Wyoming can get more publisity for people to have a good vacation spot.

    • melissai-ren
      1/05/2016 - 10:12 a.m.

      I really like how you added that Wyoming is a great vacation spot.

  • brycea-ren
    11/04/2015 - 12:33 p.m.

    There are many reasons that Wyoming would want to partner with Pixar. One reason is, Wyoming would gain advertising rights. Another reason, Wyoming hopes that the partnership will boost tourism.
    One reason is, Wyoming would gain advertising rights. This way, they could use pictures from the move on commercials or products, And, when the movie comes out, the state will be able to put their logo on the red carpet at the movie premier.
    Another reason is, Wyoming hopes to boost tourism with the partnership.

  • alexb1-ren
    11/04/2015 - 12:36 p.m.

    I think that Wyoming is just doing this for more money. I think this because in the first sentence it says that they are doing it for tourisum.

  • charlotteg-ren
    11/04/2015 - 12:36 p.m.

    I think the Wyoming would partner with Pixar because it would look like the dinosaur would look like it would live there and the people in Wyoming would get to see the movie

    • danielt-ren
      1/05/2016 - 10:14 a.m.

      Good Idea, I think that the viewers of this movie will feel that way too.

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