Wyoming partners with Pixar on dinosaur movie Director Peter Sohn (L) and producer Denise Ream (R) of "The Good Dinosaur" with Chief Creative Officer of Walt Disney and Pixar Animation Studios John Lasseter (C) take part in 'Pixar and Walt Disney Animation Studios: The Upcoming Films' presentation at Disney's D23 EXPO 2015 in Anaheim, Calif. (Photo by Jesse Grant/Getty Images for Disney/Thinkstock)
Wyoming partners with Pixar on dinosaur movie
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The state of Wyoming is looking to boost tourism through an animated film. The film will be released nationwide next month.

The film is called "The Good Dinosaur." It will be released Thanksgiving week. It is about a dinosaur named Arlo and his human friend. They travel a harsh and scenic land. Valleys and mountains are shown in the film. They were inspired by parts of the Wyoming landscape, such as the Teton Range.

There is an agreement between the state Office of Tourism and Pixar. Wyoming will invest $1.2 million of its advertising budget on a media campaign promoting both the film and the state.

In addition, the state will pay Pixar $100,000 to help sponsor the film's world premiere Nov. 17 in Los Angeles. In return, Wyoming will be able to promote the state. They will be able to display its bucking horse and rider logo on the red carpet at the premiere.

Tourism Office spokesman Chris Mickey said that Wyoming will be able to use images from the film. It can use the images in commercials marketing the state to would-be visitors.

"One of the things we love about this partnership is we can directly tie the dinosaurs to Wyoming in the movie," Mickey said.

The commercials will run from mid-November to mid-December. The commercials probably won't air in Wyoming, he said.

"But they will be seen in select markets all over the country," Mickey said.

Diane Shober is executive director of the Wyoming Office of Tourism. She said the agreement with Pixar gives the state the chance to increase interest in Wyoming. It might increase visits, too.

"The film is visually stunning. The setting is very characteristic of the Wyoming scenery we know and love," Shober said. "'The Good Dinosaur' is a perfect fit for Wyoming with the mountain backdrops, sweeping landscapes and ties to paleontology and culture of the American West."

The Office of Tourism has worked with film studios before. But Mickey said this is the first time the state has ever partnered with a film via an advertising campaign.

"What we really hope is that this will move the needle on young families. People who have younger kids but are still in the adventure stage of their lives," Mickey said. "Even though it's an animated film, because of how well the Disney Pixar team did, the locations and backgrounds of this film, it almost looks like you could be there."

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Why would Wyoming partner with Pixar?
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COMMENTS (68)
  • josephc1-day
    11/03/2015 - 08:46 p.m.

    This is a great idea. The staye of wyoming will make so much money off of this. I believe a lot of people that like the film will come visit wyoming. Whoever came up with this idea is a genious.

    • sabrinar-jac
      12/18/2015 - 01:45 p.m.

      I agree with josephc1-days comment because it is a great idea to have The Good Dinosaur be in Wyoming. Parents and children will love the background nature in the scenes. It's also a great way to have more tourist come to Wyoming to see all the beautiful sites.

      • giannaw-ren
        1/05/2016 - 10:27 a.m.

        I love the detal that you put into it. But add more text evidence and your ideas. Over all your comment is very great.

  • karliw-1-bar
    11/03/2015 - 10:29 p.m.

    Wyoming would partner with Pixar because Pixar, as many people know, is a multi billion dollar company and could give Wyoming a huge boost in terms of publicity. Ads could draw in attention from families who have younger children. Wyoming is associated with the American West and paleontology at times. And since paleontology involves dinosaurs, (and stereotypically kids just love dinosaurs) it could open for an oppritunity for an adventurous and great family vacation.

  • laurenh-612-
    11/04/2015 - 09:02 a.m.

    I think Wyoming partnered with Pixar for this film to advertise both the movie and Wyoming. And this could make money for both Wyoming, the movie, and Pixar. I think Pixar wanted to do this because, the scenes they wanted in the movie were similar to the scenery in Wyoming.

  • samanthas-1-ste
    11/04/2015 - 11:35 a.m.

    I have not seen the movie, but i bet it is very good and funny for kids. The Wyoming setting would really complete the movie.

  • michaelx-wes
    11/04/2015 - 12:21 p.m.

    So that they can make their tourism increase.

  • konraddm-ren
    11/04/2015 - 12:28 p.m.

    I think Wyoming would partner with Pixar because, like it said, they want more tourism.
    Many states make partnerships with animation groups because they want (or sometimes need) more tourism. Just think about Wyoming. If it was summer vacation would you ask your mother: "Can we go to Wyoming?" Of course not. And that is why Wyoming made the partnership with Pixar. They invested millions of dollars in this movie, to get more visitors, or hopefully people coming to stay, to Wyoming. They also want more tourism to fund the state. So, all in all, I think Wyoming partnered with Pixar just to get more people to come to their state, and maybe partially to have a nice movie for children.

  • reenaf-ren
    11/04/2015 - 12:29 p.m.

    I think Wyoming partnered with Pixar because Pixar has lots of famous movies. I think it will make Wyoming more famous.One way to support this is in the text it says, "Wyoming will be able to display its bucking horse and rider logo on the red carpet at the premiere." I think that is a way Wyoming would partner. Another evidence I have from the text is, " Diane Shober says, It might increase visits, too." Those are two reasons why I think that Wyoming partnered with Pixar.

  • jackb-ren
    11/04/2015 - 12:31 p.m.

    Wyoming would like to partner with Pixar because the scenery looks like a dinosaur would live there. Also, during the premiere of the movie, on the red carpet, Wyoming will get to display its logo. The logo will advertise Wyoming, drawing tourist's attention, making them want to go there.

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