Which was your favorite Super Bowl ad? This image provided by Mountain Dew shows a “Puppymonkeybaby” in a scene from the company's Kickstart spot for Super Bowl 50. (Mountain Dew via AP/Reuters/Mike Blake)
Which was your favorite Super Bowl ad?
Lexile

From a strange creature called "Puppymonkeybaby" to a tear inducing Audi ad, Super Bowl ads ran the scale this year. They went from offbeat humor to heartfelt messages.
 
On advertising's biggest night, Chrysler celebrated Jeep with an ad featuring black-and-white portraits of veterans, kids and pop icons. In Audi's spot, a depressed aging astronaut remembers his joy for life by driving an Audi sports car with his son.
 
The goal for advertisers: to stand out and win over the 114 million-plus people watching the big game on Super Bowl Sunday. Ads cost a record $5 million for 30 seconds this year.  So the stakes were high for advertisers to stand out and be remembered.
 
Offbeat humor reigned with a creature called "Puppymonkeybaby."  It was pretty much exactly what it sounds like.  It was an ad for Mountain Dew's Kickstart. The ad sought to show that three great things go together, since Kickstart combines Mountain Dew, juice and caffeine.
 
"It's on my list of the weirdest ad of the night. But it's very catchy and people will be talking about it," said Kelly O'Keefe, a marketing professor at Virginia Commonwealth University.
 
Heartfelt messages were in abundance too. SunTrust's ad urged people to take a breath and feel better about their financial health. BMW's Mini urged people to "defy labels."
 
Most ads managed to avoid the somber tone struck last year. That's when an ad for Nationwide about preventable household accidents bummed out many in the audience.
 
There were a couple of misfires. Two pharmaceutical ads highlighted unappealing digestive conditions.
 
"This just isn't a topic that people want to hear about during a Super Bowl," said Charles Taylor.  He is a Villanova University marketing professor.
 
Mountain Dew's ad might have been the weirdest ad of the night. But Doritos' ad also seemed likely to divide viewers. The spot showed a couple during a sonogram. When the mother throws away a bag of Doritos, the baby seems to zoom after it.
 
"It caught you a little off guard, but it fit the brand," said O'Keefe.
 
Some Super Bowl watchers agreed. Brian Kearney, a CPA in Fort Wayne, Indiana, was watching the game with about 15 people. He said the ad was a hit with his friends.
 
"I thought it was hysterical. We all cracked up," Kearney said.
 
Some advertisers created mini-movies. Toyota went long with a 90-second ad.  It depicted bank robbers who use a Prius 4 to escape from police. LG enlisted Liam Neeson in a futuristic spot showing off LG's new OLED 4K TV. Hyundai's "The Chase" ad, echoed "The Revenant," showing people escaping grizzly bears by using Hyundai's remote start feature.

Filed Under:  
Assigned 486 times
CRITICAL THINKING QUESTION
Why did ads rely more on humor this year?
Write your answers in the comments section below


COMMENTS (220)
  • evanp161996-
    2/11/2016 - 12:07 p.m.

    I think puppy monkey baby is creepy and weird . I think its weird because it a monkey and a dog combined . Its creepy because i have never seen a puppy monkey baby .

    • aubreyg-hei
      2/12/2016 - 12:02 p.m.

      This was probably the weirdest commercial of all time.

  • elijahh2-hei
    2/11/2016 - 12:13 p.m.

    Some people are exited for their team to win, they still want some humor in the night. Their are other people who don't like football and just want to laugh with there family and/or friend who do like football.

  • graceb-612-
    2/11/2016 - 02:19 p.m.

    Ads relied on humor this year because people don't want to see or hear something that is going to bring them down during the biggest game of the whole year that everybody looks forward to.And that is why the super bowl ads were mostly homor based and dull and they don't want you to be sad during the super bowl

  • lamontv-wes
    2/11/2016 - 02:33 p.m.

    The goal for Ads was 114 million dollars for stand out win plus people watching the big game on Sat.

  • sidneyh-wes
    2/11/2016 - 02:41 p.m.

    It also relayed on heartfelt Messages about puppys And dorotos And everone liked it

    • coreyh-hei
      2/12/2016 - 11:04 a.m.

      that is a ok response but i think you should add a little more details to it.

  • kaled-2-bar
    2/11/2016 - 03:41 p.m.

    Ads relied more on humor this year because the Super is a happy event that a lot of people watch and people don't want to see sad ads that ruin their happy day. I enjoyed this article because I watched the Super Bowl on Sunday and I saw a lot of funny ads.

  • cammeronm2-hei
    2/11/2016 - 03:57 p.m.

    I think that the ads rely more on humor this year is so that they get more people to watch. Also it is to entertain the people watching.

  • gabriela2-hei
    2/11/2016 - 03:58 p.m.

    The reason the ads relied on humor this year is because its a way to lure out customers and to buy their stuff.

  • aidano-1-bar
    2/11/2016 - 03:59 p.m.

    Ads this year relied more on humor this year because it appeals to the younger audience, whom are the primary viewers. They were also trying to change last years theme to something new. "Most ads managed to avoid the somber tone struck last year". Many ads last year were quite sad to the audience, therefore the commercial companies decided to cheer things up abut. I found this article very interesting because I was able to relate to the commercials as I watched them myself.

Take the Quiz Leave a comment
ADVERTISEMENT