Toy maker offers sleepover in Lego house The parent's bedroom with cat and newspaper all made of Lego bricks inside the new Lego sleepover house teamed up with Airbnb, in Billund, Denmark. (AP Photo/James Brooks)
Toy maker offers sleepover in Lego house
Lexile

Lego is having a sleepover. It is at its newly-opened Lego House in Denmark.

The Danish toy company has teamed up with Airbnb to allow one family to stay the night at its new attraction. It's a 129,167 square-foot building. It is filled with 25 million colorful plastic bricks.

There's a parents' bedroom. It features a Lego cat. It has slippers and a coffee pot. It even has a newspaper made from the bricks. There is a children's bedroom. It has a Lego teddy bear. It has a lamp and story book. Towering above the child's bed is a 20-foot tall Lego brick waterfall. It is surrounded by a seemingly bottomless pool of - you guessed it - Lego bricks.

"What I do as a as a job is I actually make the products that you can buy at the toy stores." That's according to Lego design manager Jamie Berard. "So, to do something like this outrageous waterfall or to recreate a bedroom out of what is currently not really a living space is a wonderful challenge."

The promotional effort comes as the company tries to revive its sales. Sales are falling for the first time in 13 years. Lego said in September it was cutting 1,400 jobs. That's eight percent of its workforce.

Those who want to join Lego's private sleepover must enter a competition and describe what they would build if they had an endless supply of Lego bricks. The winner will get the chance to create their entry under expert supervision. It is part of their stay.

The house was designed by Danish architect Bjarke Ingels. Lego House opened in late September after four years' building work. The attraction is located in central Billund. It is a small town in Danish Jutland where the toy company is headquartered.

Towering at the building's center is a 15-meter tall Lego brick tree. It is named the "Tree of Creativity.” It took over 24,000 working hours to construct. Made from over six million bricks, it charts the gradual evolution of the toy company's creations.

The competition launched last Thursday and is set to run till mid-November. The winner's family will visit Lego House on Nov. 24.

This isn't Airbnb's first sleepover contest. Last year it invited people to spend a night next to the shark tank at Paris Aquarium. And people could sleep at "Dracula's castle" in Romania. It was the first time Bran Castle welcomed overnight guests since 1948.

The Lego experience is rather tame by comparison, unless barefoot visitors should unwittingly step on a stray Lego brick. Adults are advised to wear Lego-proof slippers just to be safe.

"I wish I was the one that could just sleep in here," says seven-year-old Albert Landbo. He was visiting with his brother Gustav and their parents. He was asked what creation he proposed for the competition. He said: "I think I would make a little baby husky."

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CRITICAL THINKING QUESTION
Why did it take four years to build the Lego house?
Write your answers in the comments section below


COMMENTS (69)
  • kylel-buh
    11/08/2017 - 01:50 p.m.

    Lego is having a sleepover. It is at its newly opened lego house in den mark.



    MY OPINION IS: that this would be soo cool to go to and stay in for a whole night. it would be so cool living with 25 million Lego bricks surrounding you.

  • ThomasM-buh
    11/09/2017 - 09:12 a.m.

    I think its cool that the lego land had a sleepover the house is located in Denmark it looks cool in the picture it looks very cosy. I like that it has so many legos around the bed and a lego waterfall made with rainbow colours and the alarm clocks look very detailed so does the cat and the newspaper it took 4 years to build this Lego house

  • joeyw-orv
    11/13/2017 - 12:00 p.m.

    It took a long time in order to build the house because Legos are very small and you have to build very precise. it takes a long time to build creations that can fit in your hand. If you were to build something that you can fit inside, it takes a lot longer.

  • jamariw-orv
    11/13/2017 - 02:38 p.m.

    I think its cool that the Lego land had a sleepover it took very long because with logos you have to focus on every detail.This seems like something i would do for a kid in a foster home or less fortunate than me.

  • SpencerB-buh
    11/14/2017 - 10:18 a.m.

    I can't believe there is a house made out of legos that would be hard to walk barefoot on lego floors

  • kiannar-cel
    11/14/2017 - 10:23 a.m.

    For children and older adults who have grown up playing with legos, the grand prize is a dream come true. I suspect that the house took forever to build because they had to deal with so many tiny pieces of plastic which have to put into so much detail. Another reason why it took so long to build is that the building is over 129,167 square feet long. That's a very big number that they had to fill. They also had to make the Lego house stand up to its reputation of being the building block company that can make anything and everything.

  • OliviaB-tur1
    11/14/2017 - 11:39 a.m.

    I like the idea of the new lego thing

  • NathanT-tur
    11/14/2017 - 11:39 a.m.

    In a few years I will participate with my family to win the lego house for a night. And I wonder if the refrigerator works, if it's really cold. I got two answers right and ??answer right

  • NathanT-tur
    11/14/2017 - 11:42 a.m.

    My opinion is that this would be the best night of my life... I wonder if the refrigerator works, if it's cold like a real one.????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

  • Joseph-AntoineM-tur
    11/14/2017 - 11:47 a.m.

    Incredible house????????????????????????????????

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