Pink joins fight to end child malnutrition
Pink joins fight to end child malnutrition Singer Pink exercises with students from PS 242 Young Diplomats Magnet Academy at the launch of UNICEF Kid Power on Monday, Nov. 30, 2015, in New York. (Photo by Charles Sykes/Invision/AP)
Pink joins fight to end child malnutrition
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Trailblazing pop star Pink saw firsthand severely malnourished children during a recent visit to Haiti. The trip was part of a UNICEF program to provide therapeutic food packets to children in need.
The singer's given name is Alecia Moore. She has been named a UNICEF ambassador to help promote a new effort to encourage physical activity in young children in the United States. And, at the same time, to raise money for nutritional, vitamin-rich peanut paste to be delivered to malnourished children all over the world.
"I got to watch mommas learning how to feed it to their kids," Moore said during a phone interview from California. "And within a week, you can see the difference in these children. It brings them back to life. It's amazing."
Moore is the national spokeswoman for the UNICEF Kid Power Band. It is a child-friendly fitness band that encourages exercise through an interactive app. Kids can earn points by doing things like taking 12,000 steps a day or completing a goal. As the children earn points, UNICEF's partners, including Target, Disney and Star Wars: Force for Change, will provide the funds needed to send the food packets to places like Haiti.
Moore has a 4-year-old daughter with her husband, Carey Hart. She said the trip to Haiti strengthened her passion for UNICEF's project. She visited Port-au-Prince this summer. She saw children who came back from the brink of starvation because of these food packets.
"When you get to see it with your own eyes and you see that something works, then it's a lot easier to get behind and advocate for it and try to make other people aware of it," she said.
The Kid Power app also teaches children about the countries and cultures they are helping. And they can unlock special videos and messages and track their progress online.
"They found a brilliant way, and a fun way, to get kids here involved and empowered and motivated," Moore said. "And they are also turning them into global citizens. They get to be hands-on."
The Grammy-winning singer is a natural role model for a program that encourages physical activity and exercise. Her concerts are full of high-energy choreography. They include flying through the air on wires over the crowds. Or spinning from large silk ribbons like a Cirque du Soleil dancer.
In fact, her daughter, Willow, is already following in mom's footsteps. At home, her daughter plays with a smaller, kid-sized version of the silk fabric that she uses to spin around on during concerts.
"I put a silk in her room, so she is spinning nine times out of 10," Moore said. "It's kind of amazing."
The singer was to join her trainer Jeanette Jenkins at an elementary school in New York City to test out the bands with children in grades three through five. She said that she plans to get one for everyone in her family so they can start earning points and raising funds for UNICEF.
"Between Carey, myself and Willow, it's going to get a little competitive," she said laughing.

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How does the Kid Power app promote this initiative?
Write your answers in the comments section below

  • Eric0221-YYCA
    12/09/2015 - 09:33 p.m.

    I think that it might be important that UNICEF are helping malnutrition kids in Haiti because a lot of kids aren't having enough nutrition which they would become malnutrition. Malnutrition are going around to kids who doesn't have enough food for them to become healthy but if the kids in Haiti didn't get help from UNICEF, we wouldn't have help kids fight off malnutrition. The Kid Power might have helped kids to end malnutrition which kids are going to become much more healthier than they had when they had malnutrition.

  • John0724-YYCA
    12/09/2015 - 09:49 p.m.

    I think that this singer has a good heart because she spent a time when she could have been out in he world making money. She was helping poor people to get food packets which is a good thing because these days people are dying because of starvation and she was helping the poor. I think that people should care about the poor.

  • chloec-Orv
    12/10/2015 - 03:12 p.m.

    When I first saw that pink was doing this I thought that is a cool thing that a celebrity has the time to worry about others and not themselves.

  • averyw-lew
    12/11/2015 - 12:50 p.m.

    Pink is doing all of the good!

  • hunterm1-lew
    12/11/2015 - 12:54 p.m.

    It's great how a singer like Pink will go out of her way and help these kids. The UNICEF program will help a lot of people,with the help of this app, world hunger will be died down from this program.

  • tylerl-lew
    12/11/2015 - 12:54 p.m.

    Pink is such a wonderful person in life and what she is doing for these children is very generous of her so keep on doing what you've being doing pink.

  • jjb-lew
    12/11/2015 - 12:56 p.m.

    Pink is a good role model since she does high-energy choreography and is trying to help people exercise.

  • tristinb1-lew
    12/11/2015 - 12:56 p.m.

    The Kids Power app is an amazing idea and is obviously working very well. Pink is also an amazing person for doing a deed like this. Hopefully with Pink being a very popular singer she might influence young kids to help out.

  • ethang2-lew
    12/11/2015 - 12:57 p.m.

    It's pretty amazing that PInk has decided to do this.She even does it around the world.

  • clewi-wim4
    12/11/2015 - 12:59 p.m.

    the effort every one is making to help the children. there are peanut packets which are easier to save so I think people should keep helping.

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