Kids ditch princess costumes in favor of superheroes this Halloween
Kids ditch princess costumes in favor of superheroes this Halloween Girls are saying "let it go" to princess costumes in favor of superheroes. (kali9/wundervisuals/iStock)
Kids ditch princess costumes in favor of superheroes this Halloween
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What kind of costume will you see when you open the door to those adorable trick-or-treaters this Halloween? If you're thinking an old-fashioned ghost, get with the program. That is because today's kids love character-driven costumes instead.
That hasn't changed for years. But something has. As CNN's Hailey Middlebrook reports, this year's costume trends for kids have reversed trend. Superheroes have surpassed princesses. This is the first time this has happened in more than a decade.
Middlebrook writes that despite years of princess frenzy, the royal trend has changed. According to numbers released by the National Retail Federation, kids are putting down their crowns. Instead, more plan to wear action-oriented superhero outfits. The federation notes that this year, more than three million children will dress as a superhero. This is compared to 2.9 million who will dress as a princess. (Animal outfits are still popular, too. They will garner about 2.5 million costume wearers.)
It's the first time in 11 years that princesses have not held the costume crown. Despite what the NRF characterizes as a $3.1 billion-a-year costume industry that saturates over 67 percent of the group of people who celebrate Halloween, princesses just aren't as popular in 2016.
Parents and experts tell Middlebrook that changing gender norms for kids have something to do with the change.
"Not only have the Halloween options for kids gotten more diverse," she writes, "they've gotten more empowering."
Kids are actually going back to the holiday's roots. Costumes and masks have been part of Halloween celebrations for centuries. Some celebrants of Samhain, the Gaelic harvest festival that eventually merged with All Souls' Day to become Halloween, blackened their faces during the celebrations. Eleventh-century choirboys dressed up during All Hallows Mass. Once the holiday was imported to the United States, kids dressed as members of the opposite sex while roving the streets ready to throw flour in people's faces.
Only in the 1930s did the first mass-produced Halloween costumes come on the market. The mass production of toys that were marketed at different genders made single-gender costumes all but inevitable by the 21st century.
But don't think that superheroes are only for kids. The NRF's top 10 list for adults is topped by Batman characters. They include Harley Quinn and the Joker. That ranking is reflected by Google Frightgeist. It's a new tool. It lets you see which Halloween costumes are trending on Google.
But whether you dress as a superhero or a princess, Halloween is a night for fright and fantasy.

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Why did Google create Freightgeist?
Write your answers in the comments section below

  • jerardom-pel
    11/02/2016 - 09:26 a.m.

    Google create Freightgeist because to let you see which halloween costumes are trending in Google.

  • kimd-stu
    11/02/2016 - 12:54 p.m.

    if you went along with this what superhero were you and isn't it cool to think that you were in volved in this in a way.

  • grantk-stu
    11/02/2016 - 01:05 p.m.

    wow i didn't know that the costume for kids were princes costumes. im suprised that the costume of the year was a

  • plaura-dav
    11/02/2016 - 08:42 p.m.

    In response to "kids dich princess costumes in favor of superheroes this Halloween," I disagree that this is true because not all kids did such there princess costumes this year. One reason I agree is that a lot of kids were in superhero costumes this year. Another reason is that I did not see a lot of kids in princess costumes this year. It says in the article that over 3 million kids were superheroes this year. A third reason is that superheros were popular this year. Even though some kids were not superheroes, I think
    This will carry on for a while.

  • terrik1-man
    11/03/2016 - 09:26 a.m.

    I like how kids aren't going by the gender norm anymore. Girls and boys can be whatever they want to be! Yay for superheroes! :)

  • elliota-orv
    11/03/2016 - 09:46 a.m.

    To let people know what a lot of people are interested in dressing up for Halloween as.

  • kelseyh1-man
    11/03/2016 - 11:13 a.m.

    Why are seven year old dressing up as that girl from suicide squad

  • orianak-man
    11/03/2016 - 11:17 a.m.

    i think it sends a nice message that little girls don't have to have little girly costumes. like she said, it's empowering.

  • hannahc-sto
    11/03/2016 - 11:30 a.m.

    Google created Freightgeist so you could see what Halloween costumes were trending.

  • justinp1-sto
    11/03/2016 - 12:17 p.m.

    I do not know why but i do agree that there were more superheroes costumes he princess costumes.

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