Girls are saying "let it go" to princess costumes in favor of superheroes. (kali9/wundervisuals/iStock)
Kids ditch princess costumes in favor of superheroes this Halloween
October 31, 2016
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What kind of costume will you see when you open the door to those adorable trick-or-treaters this Halloween? If you're thinking an old-fashioned ghost, get with the program. That is because today's kids love character-driven costumes instead.
That hasn't changed for years. But something has. As CNN's Hailey Middlebrook reports, this year's costume trends for kids have reversed trend. Superheroes have surpassed princesses. This is the first time this has happened in more than a decade.
Middlebrook writes that despite years of princess frenzy, the royal trend has changed. According to numbers released by the National Retail Federation, kids are putting down their crowns. Instead, more plan to wear action-oriented superhero outfits. The federation notes that this year, more than three million children will dress as a superhero. This is compared to 2.9 million who will dress as a princess. (Animal outfits are still popular, too. They will garner about 2.5 million costume wearers.)
It's the first time in 11 years that princesses have not held the costume crown. Despite what the NRF characterizes as a $3.1 billion-a-year costume industry that saturates over 67 percent of the group of people who celebrate Halloween, princesses just aren't as popular in 2016.
Parents and experts tell Middlebrook that changing gender norms for kids have something to do with the change.
"Not only have the Halloween options for kids gotten more diverse," she writes, "they've gotten more empowering."
Kids are actually going back to the holiday's roots. Costumes and masks have been part of Halloween celebrations for centuries. Some celebrants of Samhain, the Gaelic harvest festival that eventually merged with All Souls' Day to become Halloween, blackened their faces during the celebrations. Eleventh-century choirboys dressed up during All Hallows Mass. Once the holiday was imported to the United States, kids dressed as members of the opposite sex while roving the streets ready to throw flour in people's faces.
Only in the 1930s did the first mass-produced Halloween costumes come on the market. The mass production of toys that were marketed at different genders made single-gender costumes all but inevitable by the 21st century.
But don't think that superheroes are only for kids. The NRF's top 10 list for adults is topped by Batman characters. They include Harley Quinn and the Joker. That ranking is reflected by Google Frightgeist. It's a new tool. It lets you see which Halloween costumes are trending on Google.
But whether you dress as a superhero or a princess, Halloween is a night for fright and fantasy.
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