How do colors affect our moods? Have you heard of the saying, feeling blue? (Thinkstock)
How do colors affect our moods?
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You asked us, how do colors affect our moods?
 
Oh, man, I'm green with envy. I'm so angry I'm seeing red. Oh guys, I'm feeling really blue today.
 
We definitely tend to link colors with emotions. There's been plenty of psychological and social research on how specific colors actually influence our moods and actions.
 
But, the effects of color aren't written into our DNA. They're set by personal experience. I mean, you could imagine some universal associations between say, a feeling of tranquility and the calm blue of the sky. But for Joe Schmoe, blue might also trigger anger and fear because it reminds him of the jacket on the playground bully.
 
The cultures we live in also tend to dictate how we read certain colors. Like in the west, we think of white as representing purity and innocence. But in some eastern cultures, it's the color of mourning.
 
The lack of agreement hasn't stopped advertisers from using those cultural differences. They try and influence our buying decisions or office managers from relying on color information theory to increase productivity in the workplace.
 
Whether these colorful tricks work or not is up for debate.

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CRITICAL THINKING QUESTION
Why does white have more than one meaning?
Write your answers in the comments section below


COMMENTS (267)
  • william1108-yyca
    3/24/2016 - 01:53 p.m.

    I never knew that there was an emtion of white. I only thought there were, blue, red, and anything like that. But it is amazing that there is white. But I think I have never had a white emotion because I have never even known that there even was a white emotion. But now that I have read this passage I now know that there is such thing as white emotion. Maybe one day I will learn more about emotions and maybe I will learn is there are any new emotions like purple.

  • andream-612-
    3/24/2016 - 01:58 p.m.

    Why does white have more than one meaning?
    Because white could mean happy, mad , or maybe sadness you just don't know because white can mean any emotions.

  • benr506-sta
    3/24/2016 - 02:24 p.m.

    White has more than one meaning because there is one definition in the west and there is a definition in the east. In the west white represents purity and innocence. In the east, white is the color of morning.

  • nancin-612-
    3/24/2016 - 02:36 p.m.

    White has so many meanings because there are over a million different people in this world that use the color in many different ways.

  • kareng-612-
    3/24/2016 - 02:47 p.m.

    White has more than one meaning because it depends on what experience you have with saying a certain coler.

  • elijahb-612-
    3/24/2016 - 03:05 p.m.

    We don't link colors because of our DNA. WE link colors with emotions because of personal experiences.An example is how red means angry and blue means sad

  • jailynh-612-
    3/24/2016 - 03:18 p.m.

    wow this was a good article, about colors affecting our emotions I actually knew that feeling blue meant being sad
    now I've learned more about this

  • samuelr-2-bar
    3/24/2016 - 03:49 p.m.

    White has more than one meaning because different cultures have different interpretations of the color white. For example the article states that "in the west, we think of white as representing purity and innocence. But in some eastern cultures, it's the color of mourning." This shows how in the west the color white is a pure clean color yet in the east the color is used to mourn peoples death. This is a very different way of interpreting the same color. To summarize,white has more than one meaning because different cultures have different interpretations of what the color white really portrays.

  • savannah1-mur
    3/24/2016 - 04:25 p.m.

    does people really turn blue

  • ellerys-1-bar
    3/24/2016 - 06:38 p.m.

    White has more than one meaning because there is no universal way to give it a meaning. When different cultures give different meanings to colours, it is based solely on interpretation. Countries around the world have many different religions, traditions, and practices, which can lead to the different uses of colours. Someone in the U.S. might think of blue as a colour associated with sadness, but someone on the other side of the globe might interpret it to be relaxing and associated with calming feelings.

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