How do colors affect our moods? Have you heard of the saying, feeling blue? (Thinkstock)
How do colors affect our moods?
Lexile

You asked us, how do colors affect our moods?
 
Oh, man, I'm green with envy. I'm so angry I'm seeing red. Oh guys, I'm feeling really blue today.
 
We definitely tend to link colors with emotions. There's been plenty of psychological and social research on how specific colors actually influence our moods and actions.
 
But, the effects of color aren't written into our DNA. They're set by personal experience. I mean, you could imagine some universal associations between say, a feeling of tranquility and the calm blue of the sky. But for Joe Schmoe, blue might also trigger anger and fear because it reminds him of the jacket on the playground bully.
 
The cultures we live in also tend to dictate how we read certain colors. Like in the west, we think of white as representing purity and innocence. But in some eastern cultures, it's the color of mourning.
 
The lack of agreement hasn't stopped advertisers from using those cultural differences. They try and influence our buying decisions or office managers from relying on color information theory to increase productivity in the workplace.
 
Whether these colorful tricks work or not is up for debate.

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CRITICAL THINKING QUESTION
Why does white have more than one meaning?
Write your answers in the comments section below


COMMENTS (254)
  • chloec-Orv
    3/24/2016 - 08:07 a.m.

    White has more meaning because White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.

  • waverlyb-612-
    3/24/2016 - 08:43 a.m.

    White has more then one meaning because in the West white is a sign of purity and innocence and the meaning of white in the East is used for a sign of mourning. The reasons why we have diffrent colors is because it is the way we interrupt colors and the feelings that come with them.

  • anahaip-612-
    3/24/2016 - 08:49 a.m.

    White has more than one meaning because people can think of the color in different ways. One way is to say if something is white it can be clean or cold.

  • kenleyl-612-
    3/24/2016 - 08:52 a.m.

    white has more than one meaning because different cultures in the west the color means purity and innocence but in the east its the color of mourning

  • jocelyna-612-
    3/24/2016 - 08:57 a.m.

    The color white has more than one meaning because it means different emotions for different people and for different cultures. For example, white can be seen as a color for mourning but for the west it can be seen as a innocent color.

  • abbyr-nic
    3/24/2016 - 09:16 a.m.

    We don't link colors because of our DNA. WE link colors with emotions because of personal experiences.An example is how red means angry and blue means sad.

  • flynnm-612-
    3/24/2016 - 09:27 a.m.

    White has more than one meaning because every persons understanding of a color is different and is based on the personal experiencing a person has had with that color.Also a color can have different meaning depending on how a persons culture depicts the color. If the culture depicts a color as a good thing,you are more than likely to associate that color with something good as well.That is how the color white can have more than one meaning and I hope you enjoyed my paragraph.

  • magdalenen-
    3/24/2016 - 10:03 a.m.

    It dose to a lot of people because white can make every color in the rainbow ,and it also depends on the the person's past,history and experience.Sometimes you cant really see white you might see pink,blue,purple,green or even all the colors except for white.

  • michelleo-612-
    3/24/2016 - 10:18 a.m.

    White has more than one meaning because it not like a colored color because it is not like the other colors it can mean different things for example it can mean something gleeful or something somber.Like it said in the text,like in the west, we think of white as representing purity and innocence. But in some eastern cultures, it's the color of mourning.

  • allisonz-612-
    3/24/2016 - 10:19 a.m.

    Because the cultures we live in also tend to dictate how we read certain colors. One culture may have a meaning of the color white and other cultures may have different meanings of the color white.

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