How decorative gourd season conquered fall
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They’re otherworldly and weird-looking. They sport odd names. The names include Turk’s Turban and Goblin Eggs. It even includes Lunch Lady. You’ll find them in rustic baskets across America this autumn. They’re decorative gourds. And they’ve become an increasingly hot produce for farmers. That's according to NPR’s Vanessa Rancano.
Squash are among the earliest plants domesticated by humans. But the most bizarre varieties have recently become popular as seasonal ornaments. Gourd breeders tell Rancano that they’ve spend decades perfecting colorfully gnarled squash. They sell at auction. They sell to farmers’ market vendors and restaurant owners. Or they sell to grocers. And they sell at high markup to fall fanatics.
The decorative gourd is no niche fad. Its price nearly doubled between 1993 and 2007. They’re so popular they’ve sparked data analyses. It tells precisely when their season begins and ends. They've also sparked wildly shared parodies and helped support a grassroots tradition of folk crafts. Painted birdhouses, anyone?
Perhaps this demand can be chalked up to the marketing of autumn. It is a celebration of all things fall. It spreads from Starbucks lattes and flavored Twinkies. It even includes “fall-scented” kitty litter.
Or maybe, the rise of the gourd is part of a broader food trend. A move towards cherishing ugly, funky-looking fruits and vegetables. With everything from “imperfect” CSAs to art projects about ugly produce finding acclaim.
It’s safe to say misshapen crops are having a culinary moment. Ugly produce makes up to 40 percent of food waste in some countries — so it’s about time that twisted squash gets a place in the spotlight.
CRITICAL THINKING QUESTION
What fall traditions do you look forward to most? Why?
Write your answers in the comments section below