First sign language Starbucks opens in DC In this May 29, 2018, file photo, a barista reaches for an empty cup at a Starbucks in the Pike Place Market in Seattle. (AP Photo/Elaine Thompson, File/Dave Dugdale/Flickr)
First sign language Starbucks opens in DC
Lexile

Assign to Google Classroom

Coffee drinkers in the nation's capital can now order that tall pumpkin spice iced skim latte in sign language.

Starbucks opened its first U.S. "signing store." This is to better serve hard of hearing customers. The store in Washington is just blocks from Gallaudet University. It is one of the nation's oldest universities serving deaf and hard of hearing students.

Marlee Matlin is the only deaf actor to win an Academy Award. She posted an Instagram video of herself ordering a drink. "The sign for the week is COFFEE," she wrote.

Starbucks announced in July that it would hire 20 to 25 deaf or hard of hearing baristas. They will work at the store.

The store is modeled after a similar Starbucks signing store which opened in Kuala Lumpur, Malaysia in 2016.

Filed Under:  
Assigned 169 times
CRITICAL THINKING QUESTION
How do you think the signing Starbucks sends a message of inclusivity and tolerance to the community?
Write your answers in the comments section below


COMMENTS (79)
  • PaigeM-dec
    11/12/2018 - 09:35 a.m.

    I think that that was really cool to have a Starbucks like that. That might give it more business.

  • AvaR-dec
    11/12/2018 - 09:38 a.m.

    I think it's cool that you can order a pumpkin spice latte in sign language. That's really cool.

  • LeeAnnH-dec
    11/12/2018 - 12:35 p.m.

    Yes. It sends a message. People all over the world can't hear so they use sign language. People are deaf maybe because of like something that happened to them when they were being born. Or it's from their mother or father.

  • LeeAnnH-dec
    11/12/2018 - 12:37 p.m.

    People are deaf or hard of hearing because due to problems at birth. So the people that are deaf use sign language to speak to others or in this case order drinks, food, and more.

  • JennaD-sto
    11/13/2018 - 11:45 a.m.

    The Starbucks is telling the community that they care and he want the deaf people to feel more welcoming to their shop and hopefully they will come out with more.

    • ArmaniC-lin
      11/15/2018 - 01:32 p.m.

      yes i get what your saying about that

    • E14521
      11/21/2018 - 09:09 a.m.

      I love you used complete sentences and detal to the story. I love starbux

  • AaronS-6
    11/13/2018 - 01:59 p.m.

    Starbucks is sending a message of inclusivity and tolerance to the community by signing. In this article it states, "This is to better serve hard of hearing customers." This proves that Starbucks is trying to include everyone. I think Starbucks is trying to be friendly with hard hearing people.

  • JulissaR-1
    11/13/2018 - 02:00 p.m.

    The signing Starbucks is letting us know they are including all people by helping deaf people order a coffee."Starbucks announced in July that it would hire 20 to 25 deaf or hard of hearing baristas. They will work at the store". this show that Starbucks is helping people with differences.

  • GraceG-3
    11/13/2018 - 02:01 p.m.

    Starbucks is sending a message of inclusivity and tolerance to the community by signing. In the article it states, "This is to better serve hard of hearing customers".This shows that Starbucks is trying to include people that have sign language.

Take the Quiz Leave a comment
ADVERTISEMENT