Everything you ever wanted to know about Fluff In this Sept. 27, 2013, file photo, containers are filled with Marshmallow Fluff and move along an assembly line during production in Lynn, Mass. The marshmallow concoction that's been smeared on a century's worth of sandwiches has inspired a festival and other sticky remembrances as it turns 100 in 2017. (AP Photo/Elise Amendola, File)
Everything you ever wanted to know about Fluff
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Fluff turns 100 this year. The marshmallow creation that has been smeared on a century's worth of schoolchildren's sandwiches has inspired a festival and other sticky remembrances.
 
Every year, between 5 million and 7 million pounds of the sticky cream invented in suburban Boston in 1917 is produced and sold worldwide. Half the supply is bought up by New Englanders and people in upstate New York.
 
It came of age in the 1960s. That is when generations of schoolchildren started clamoring for "Fluffernutter" sandwiches. They still are made by slathering peanut butter and Fluff between two slices of white bread.
 
Over the past decade, fans of Fluff have been staging an annual "What the Fluff?" festival. It takes place in Somerville, Massachusetts. That's where the American lunchbox icon was born.
 
Here is a fluffy look at its history:
 
In 1917, Montreal-born confectioner Archibald Query crafted the original recipe.
 
Query is said to have whipped up the first batches in his own kitchen in Somerville. Then he would sell it door to door. Following World War I, there was a sugar shortage in the U.S. So Query sold the recipe for $500 to two war veterans, H. Allen Durkee and Fred L. Mower.
 
The recipe has stayed with Durkee Mower Inc. ever since. It's the only product the family-owned company makes.
 
In 1920, Durkee and Mower began producing and selling Fluff, which they first named Toot Sweet Marshmallow Fluff. The company moved to a factory in East Lynn, Massachusetts, in 1929.
 
The original recipe hasn't changed: corn syrup, sugar syrup, dried egg whites and vanillin. And the jar's packaging is only slightly different. That is according to Mimi Graney, author of a forthcoming book, "Fluff: The Sticky Sweet Story of an American Icon."
 
Fluff lovers "associate it with their own childhood and image of home," Graney says. There are competing products sold by Kraft, Solo Foods and others.
 
The 12th annual "What the Fluff?" Festival will be staged in September. It was started as a way to revive Somerville's now-trendy Union Square neighborhood. The festival draws about 10,000 people. They gather for activities including cooking and eating contests, Fluff jousting, Fluff blowing, a game called Blind Man Fluff and concerts.
 
Somerville residents tend to have a soft spot for Fluff.
 
"It totally takes me back to my childhood," said Amy Hensen, a 43-year-old Somervillian.
 
Mayor Joseph Curtatone likens the product to his community's eclectic vibe.
 
"It's original, creative, and a little bit funky but that's why we love it," he said.
 
U.S. astronaut Sunita Williams spent 322 days in space on two missions to the International Space Station. She made Fluffernutter sandwiches on board.  Williams attended high school in Needham, Massachusetts, so Fluff was a comfort food.

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CRITICAL THINKING QUESTION
Why is Fluff connected to childhood?
Write your answers in the comments section below


COMMENTS (166)
  • cristianah-ver
    2/10/2017 - 09:23 a.m.

    Fluff is turning 100 years old. I never knew that it was so old and it tastes amazing. My grandma makes fluff all the time. You should try it .

  • nathanm-ver
    2/10/2017 - 09:23 a.m.

    Fluff was connected to my childhood because in the middle of the night I used to sneak downstairs and get a spoon and scoop fluff out. When people put it on sandwiches it kind of ruins the flavor. Unless the fluff is with something else sweet.

  • nickk-ver
    2/10/2017 - 10:03 a.m.

    Living in Wisconsin, I never really got to know what fluff really is. Is it like a whip cream or like a buttery cream? And is there a alternative recipe without eggs? Fluff sounds very appetizing.

  • melvind-mac
    2/10/2017 - 11:56 a.m.

    Fluff is connected to childhood because all kids ate it.

  • henriettaw-ver
    2/10/2017 - 12:06 p.m.

    Since fluff was around for a while of course it's gonna have a birthday but I just wanna know, now that the new marshmallow fluff came out a while ago why doesn't that have a birthday as well.

  • jaquism-mac
    2/10/2017 - 12:30 p.m.

    fluff is connected to childhood because every kid liked it and ate it

  • monad-mac
    2/10/2017 - 01:00 p.m.

    Alot of kids eat fluff,its been around for quite a long time,its a delious treat.

  • judea-buh
    2/10/2017 - 02:06 p.m.

    I have never tried Fluff, but considering the fact it's been going to 100 years, I'm pretty sure it's good. Maybe I'll go to the festival.

  • graceh-ver
    2/10/2017 - 02:19 p.m.

    When I was in elementary school I had fluff and jelly sandwiches and they were always my favorite thing in my lunch. I think it's cool that they have a festival.

  • iveyk-ver
    2/10/2017 - 02:30 p.m.

    I didn't realize how long fluff was around. It said "Following World War I, there was a sugar shortage in the U.S. So Query sold the recipe for $500 to two war veterans " I wounded why they sold it for $500

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