Is a bigger iPhone coming next week? A person stands near the Apple logo at the company's store in Grand Central Terminal, in New York (AP photo / Reuters)
Is a bigger iPhone coming next week?

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Apple's latest product launch will be in a setting that holds a special place in its history. It may be a sign of how big this event is for the company.

The Sept. 9 launch is expected to feature a larger iPhone and possibly a computerized watch. It will be in the Silicon Valley venue in California where Apple's late co-founder, Steve Jobs, took the wraps off the original Mac computer 30 years ago. That machine was hailed as a major breakthrough. It helped bring personal computing to the masses.

These events have become an annual rite since the 2007 release of the iPhone. But this year's may be the most highly anticipated since the iPad came out in 2010.

A "smartwatch" or other wearable technology would mark the company's first foray into a new product category since the iPad came out.

Apple Inc. isn't giving any clues about what's on the Sept. 9 agenda.

The company scheduled the event at an auditorium about 3 miles from its Cupertino, California, headquarters. It seats about 2,300 people, a far larger capacity than the places that Apple usually uses to show off its new products.

Apple watchers expect an iPhone with a larger screen. The iPhone 6 is expected to feature a 4.7-inch screen. That would make it more competitive with larger smartphones made by Samsung Electronics and other rivals. Those rely on Google Inc.'s free Android software. There also has been speculation that Apple may release another iPhone model with a 5.5-inch screen.

A bigger-screen iPhone could unleash a surge of sales among Apple fans. Some analysts think Apple could sell at least 70 million units of the iPhone 6 within a few months.

Although the iPhone is Apple's biggest moneymaker, much of the intrigue around this year's event surrounds the possibility that the company may release a long-awaited smartwatch.

Critical thinking challenge: What does Apple gain by being so secretive?

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  • Charlesness
    9/04/2014 - 01:22 p.m.

    I think they are planning something insane and out of this world so that when the viewers find out they will want to buy it right away. honestly I cant wait because I like apple products. I've never had an iphone but I have an ipad

  • Darrell2001
    9/04/2014 - 01:23 p.m.

    I never had a iPhone before because my parents think that i'm not ready to have a phone. My brother Tyler he is 15 and he should get a phone because I thing he is ready to have a phone so if he startes driving like if he gone somewere and car breaks down he could called someone to come get him. My sister is 17 and she has a iphone. Well I'm going to wait until I'm 15 so I can get me a phone.

  • Skyla22607
    9/04/2014 - 01:23 p.m.

    More money because the bigger the better. they will also gain costumers. (Like there isn't already enough) they could get more followers on facebook and all kinds of social media.

  • Cameronmfix
    9/04/2014 - 01:24 p.m.

    I honestly think that they're being secretive because when it finally does come out, it'll be such a surprise that customers will be so delighted with it that they'll buy multiple ones each, raising apple's profit by millions of dollars!

  • aiyannah
    9/04/2014 - 01:30 p.m.

    I think that Apple is just trying to keep their customers happy . But they need to do a little bit better . I like the apple company. :)

  • kdcash13
    9/04/2014 - 01:30 p.m.

    More money the better the secrets more the money.

  • Max2001
    9/04/2014 - 01:31 p.m.

    I think apple is making people want to know and make them curious. They gain a lot of attention. I think they are trying to gain attention.

  • kdcash13
    9/04/2014 - 01:31 p.m.

    More money the better the secrets more the money.

  • shyann14
    9/04/2014 - 01:31 p.m.

    The less we know the more we wont it so we can find out. It makes more people buy it so they know what it dose if its better. They sell a lot of them because everyone wont to know what is so better about it so they try to get it when it first comes out so they know before everyone else.

  • baileync45
    9/04/2014 - 01:33 p.m.

    They make it to where people want to know what they are doing and it almost's makes people want to buy them more. But once there phones do come out they are gone within a week because there is so many people who want the iPhones. so them being secretive just makes them want it more.

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