Is a bigger iPhone coming next week? A person stands near the Apple logo at the company's store in Grand Central Terminal, in New York (AP photo / Reuters)
Is a bigger iPhone coming next week?
Lexile

Apple's latest product launch will be in a setting that holds a special place in its history. It may be a sign of how big this event is for the company.

The Sept. 9 launch is expected to feature a larger iPhone and possibly a computerized watch. It will be in the Silicon Valley venue in California where Apple's late co-founder, Steve Jobs, took the wraps off the original Mac computer 30 years ago. That machine was hailed as a major breakthrough. It helped bring personal computing to the masses.

These events have become an annual rite since the 2007 release of the iPhone. But this year's may be the most highly anticipated since the iPad came out in 2010.

A "smartwatch" or other wearable technology would mark the company's first foray into a new product category since the iPad came out.

Apple Inc. isn't giving any clues about what's on the Sept. 9 agenda.

The company scheduled the event at an auditorium about 3 miles from its Cupertino, California, headquarters. It seats about 2,300 people, a far larger capacity than the places that Apple usually uses to show off its new products.

Apple watchers expect an iPhone with a larger screen. The iPhone 6 is expected to feature a 4.7-inch screen. That would make it more competitive with larger smartphones made by Samsung Electronics and other rivals. Those rely on Google Inc.'s free Android software. There also has been speculation that Apple may release another iPhone model with a 5.5-inch screen.

A bigger-screen iPhone could unleash a surge of sales among Apple fans. Some analysts think Apple could sell at least 70 million units of the iPhone 6 within a few months.

Although the iPhone is Apple's biggest moneymaker, much of the intrigue around this year's event surrounds the possibility that the company may release a long-awaited smartwatch.

Critical thinking challenge: What does Apple gain by being so secretive?

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COMMENTS (150)
  • Markala87001
    9/04/2014 - 08:52 a.m.

    With Apple being secretive they have more people waiting to see what's next . Which means more money for them , because once they see the good features they would want .

  • devin9990
    9/04/2014 - 08:54 a.m.

    More people keeping up with them. Trying to find out what's next. How will it be better than last iPhone. and that means more money .

  • TeddyM-Gig
    9/04/2014 - 11:37 a.m.

    More people are trying to keep up with them, trying to find out what's next, and how it will be better than the last iPhone and that means more money for them because once they see good features they would want.

  • shermiyah
    9/04/2014 - 12:18 p.m.

    By the apple company being so secretive it is making more people ready for it to come out and ready to get it.These events have become an annual rite since the 2007 release of the iPhone.

  • brady.q-
    9/04/2014 - 12:26 p.m.

    The story is all about the new I phone that comes out on September 9th. It took place in California. The apple store want the people to know about the new I phone. The I phone is bigger in the competition they don't want the people to know about the new I phone

  • rubelm-Koc
    9/04/2014 - 12:49 p.m.

    I'm an Apple user and I've been looking forward to the iPhone6 for a while it has a bigger screen and is thinner can't wait till it's realeasd

  • brandi1018
    9/04/2014 - 12:55 p.m.

    This is really neat! I think apple will very much succeed on this one. Although people may say that its trying to copy the Samsung. An interesting fact about this is that its gonna make people more happy with the bigger screen. Apple is really going to raise above Samsung if they aren't already are, way to go apple.

  • santrecia2001
    9/04/2014 - 01:00 p.m.

    Apple is being secretive because , they want their customers to be amazed when the product is finally released. They also wouldn't want competition knowing whats on the iphone before it comes out.

  • britney_abigail04
    9/04/2014 - 01:03 p.m.

    I think there gaining costumers because the customers are ready to see what Apple has in-store for them on September 9th. I also think that they are doing it so there rivals don't know hardly anything about what there are coming out with next.

  • shantoiraa
    9/04/2014 - 01:04 p.m.

    I really cant wait for the phone 6 to come out just see what it looks like because apple is being really secretive.I really cant wait to see the new i phone 5 with bigger screen.I just wanna know whats the difference.Apple is really just waisting money and time.They need to do something better.

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