Is this the best-known bottle in the world?
Is this the best-known bottle in the world? Coca-Cola bottles are displayed during a preview of the High Museum's new exhibit, "The Coca-Cola Bottle: An American Icon at 100" (AP photos)
Is this the best-known bottle in the world?
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A curvy drink bottle is celebrating its 100th birthday.

An art museum is exploring the origins and influence of its bottle design. It is so recognizable, you probably would know the brand if you held it in the dark.

"The Coca-Cola Bottle: An American Icon at 100" is set to run at Atlanta's High Museum through Oct. 4. Visitors can see original design illustrations, a prototype of the 1915 design and the work of artists who have been inspired by the now-classic design.

The soft drink company is headquartered in Atlanta.

"It really is a design success story," said Julia Forbes. She is High's head of museum interpretation. She pointed out that the bottle design has been around for more than 100 years and is recognizable around the world.

The exhibition walks visitors through the history of the design. The bottle's shape was conceived as a way to distinguish the product from a multitude of imitators.

In a 1915 memo, the company asked glass companies to come up with "a bottle which a person could recognize even if they felt it in the dark."

The Root Glass Company in Terre Haute, Indiana, developed the winning design. It was in "Georgia Green" glass. It included a bulge in the center and ridges down the sides.

The exhibition includes a concept sketch and patent for the contour bottle design. Both date from 1915. An original prototype bottle from 1915, one of only two known to exist, is also on display.

An entire gallery in the exhibition is devoted to the artist Andy Warhol. On one wall are two paintings of single Coca-Cola bottles inspired by old ads. One is a bit abstract with smudgy lines. The other has with lines so crisp and clean it doesn't even look like a painting. These works from 1961 and 1962 came at the beginning of Warhol's Pop art style that used commercial images.

The exhibition concludes with a gallery of photos from the mid-1930s through the present. In some, the photographer is clearly using a Coca-Cola bottle or logo as art. In others, the bottle and logo just happen to be present.

The exhibition is a collaboration between the High and Coca-Cola. It kicks off a year-long celebration of the instantly recognizable bottle.

Critical thinking challenge: The Coca-Cola Company is older than the Coca-Cola bottle. Why?

Source URL: https://www.tweentribune.com/article/tween56/best-known-bottle-world/

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COMMENTS (121)
  • emmaa-And
    3/03/2015 - 03:41 p.m.

    He the Coca cola company is older than the Coca cola bottle because the company had a different bottle before this on the nice new curvy

  • matthewsh-And
    3/03/2015 - 03:46 p.m.

    I am really happy that Coca-Cola has been in business for 100 years and the bottle too. I think the bottle is so cool and its designs is so unique.

  • jareng-And
    3/03/2015 - 03:54 p.m.

    here is what i learned in the paragraph above. I learned that coca-cola is celebrating its 100th year anniversary and i could be the most recognizable bottle in the world.

  • wadew-And
    3/03/2015 - 03:54 p.m.

    I think that the Coca-Cola Company is older than the Coca-Cola bottle because although people know this bottle all over the world and the bottle has been around for over 100 years this soft drink will probably be known forever.

  • brooket-And
    3/03/2015 - 03:57 p.m.

    The Coca-Cola bottle is celebrating its 100th birthday today. The Coca-Cola company is older than the bottle because at first they weren't using these trademark bottles then they designed them.

  • connorni-And
    3/03/2015 - 04:02 p.m.

    The Coca-Cola company is probably older than the drink because it might not be the first drink they made, which makes the company older than the drink.

  • jordanr-Orv
    3/03/2015 - 04:14 p.m.

    To answer the critical thinking challenge question. the reason the company Is older than the bottle is because it wasn't produced when the drink was

  • caitlinv-And
    3/03/2015 - 04:21 p.m.

    The Coca-Cola bottle is celebrating its 100Th birthday. The bottle design is going to be at the Atlanta's High Museum. In a 1915 memo, the company asked the glass companies to come up with "a bottle which a person could recognize even if they felt it in the dark."

  • loganm-And
    3/03/2015 - 04:24 p.m.

    It is coca colas 100th bottle birthday and a muesuem is showing it off. 100 years is a long time to run a successful businesse.

  • kalebl-And
    3/03/2015 - 04:45 p.m.

    It is older but they had a contest and they wanted the bottle to be able to be recognized in the dark. It is so amazing because they still use this same type of bottle.

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