Is this the best-known bottle in the world? Coca-Cola bottles are displayed during a preview of the High Museum's new exhibit, "The Coca-Cola Bottle: An American Icon at 100" (AP photos)
Is this the best-known bottle in the world?
Lexile

A curvy drink bottle is celebrating its 100th birthday.

An art museum is exploring the origins and influence of its bottle design. It is so recognizable, you probably would know the brand if you held it in the dark.

"The Coca-Cola Bottle: An American Icon at 100" is set to run at Atlanta's High Museum through Oct. 4. Visitors can see original design illustrations, a prototype of the 1915 design and the work of artists who have been inspired by the now-classic design.

The soft drink company is headquartered in Atlanta.

"It really is a design success story," said Julia Forbes. She is High's head of museum interpretation. She pointed out that the bottle design has been around for more than 100 years and is recognizable around the world.

The exhibition walks visitors through the history of the design. The bottle's shape was conceived as a way to distinguish the product from a multitude of imitators.

In a 1915 memo, the company asked glass companies to come up with "a bottle which a person could recognize even if they felt it in the dark."

The Root Glass Company in Terre Haute, Indiana, developed the winning design. It was in "Georgia Green" glass. It included a bulge in the center and ridges down the sides.

The exhibition includes a concept sketch and patent for the contour bottle design. Both date from 1915. An original prototype bottle from 1915, one of only two known to exist, is also on display.

An entire gallery in the exhibition is devoted to the artist Andy Warhol. On one wall are two paintings of single Coca-Cola bottles inspired by old ads. One is a bit abstract with smudgy lines. The other has with lines so crisp and clean it doesn't even look like a painting. These works from 1961 and 1962 came at the beginning of Warhol's Pop art style that used commercial images.

The exhibition concludes with a gallery of photos from the mid-1930s through the present. In some, the photographer is clearly using a Coca-Cola bottle or logo as art. In others, the bottle and logo just happen to be present.

The exhibition is a collaboration between the High and Coca-Cola. It kicks off a year-long celebration of the instantly recognizable bottle.

Critical thinking challenge: The Coca-Cola Company is older than the Coca-Cola bottle. Why?

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COMMENTS (121)
  • ce2001blue
    3/03/2015 - 01:10 p.m.

    The Coca-Cola Company is older than the Coca-Cola bottle because in order for the bottle to be labeled as coca cola there needs to be somewhere it started from. The company is older because its probably been out/around before and longer than the coca cola bottle has been.

  • mackinzy.oneil65
    3/03/2015 - 01:16 p.m.

    This is cool, I like drinking out of these types of bottles because they are differently shaped and not as plain as the original can. Different colors of fruit and vegetables make us want to eat more. The colors we like to eat the most is red, orange and yellow, green, blue, purple, and white. Color has an incredible effect on your mood, perception, and your likes and dislikes. The coca cola formula consists of the companies secret coca cola syrup mixed with carbonated water to make many of the companies soft drinks.

  • savannahe-And
    3/03/2015 - 01:37 p.m.

    The coca cola bottle is older than the coca cola company because it was first made by The Root Glass Company in Terre Haute, Indiana.

  • kelsit-Sch
    3/03/2015 - 01:52 p.m.

    Tone- Cheerful, overjoyed, elated

    Mood- Happy, joyful, cheery

    I thought this was a very good article and the author seemed really excited about it. Since it was the 100th anniversary of the bottle's design. I felt like I learned a lot just from reading this article because it had very good information on it.

  • kelsit-Sch
    3/03/2015 - 01:52 p.m.

    Tone- Cheerful, overjoyed, elated

    Mood- Happy, joyful, cheery

    I thought this was a very good article and the author seemed really excited about it. Since it was the 100th anniversary of the bottle's design. I felt like I learned a lot just from reading this article because it had very good information on it.

  • darrenh-And
    3/03/2015 - 02:11 p.m.

    I totally agree with them coca-cola is the best drink ever and I personally love the drink and know it will be know all around the world forever.

  • kendrap-Sch
    3/03/2015 - 02:13 p.m.

    The words I would use for mood is, excited, resourceful, and calm. The words I would use for tone, calm, excited, and advertising. I didn't know Coca-Cola was that old.

  • stephi-And
    3/03/2015 - 03:14 p.m.

    It is the coca-cola bottles' 100th birthday. The headquarters of the soft drink company are in Alaska. The 1915 memo is to come up with a bottle that you can feel in the dark, and still tell what it is.

  • tharvey8@ims.com
    3/03/2015 - 03:31 p.m.

    Can you believe that the Coca-Cola bottle is 100 years old? This means that the bottle was originally made in 1915. I can't believe that the coke bottle is that old, and you can still buy the Georgia Green bottle in stores today.

  • kelbyd-And
    3/03/2015 - 03:34 p.m.

    The Coca-Cola company has been here since 1915 and the Coca-Cola bottle has been around since 1961. So that means the company is older than the bottle.

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