A barrel of fun: Niagara Falls touts thrills in rebranding Niagara Falls, Ontario is more heavily developed with a carnival-like feel. (AP Photo/Julio Cortez/AP Photo/David Duprey, File)
A barrel of fun: Niagara Falls touts thrills in rebranding
Lexile

For decades, thrill seekers at Niagara Falls have gone over the brink in barrels. Now the area wants to attract the rest of us for outdoor adventure.
 
A marketing effort has been launched. The plan is to rebrand the New York state shore of the falls as a natural playground. It should be explored on foot, bike, boat or helicopter.
 
U.S. tourism officials are always in competition with their counterparts on the heavily developed Canadian side of the attraction. The Americans say their new focus embraces the New York side's less commercial feel. They hope it will attract more visitors for longer stays.
 
"What people are wanting...is a time of experience and not just to come and witness or see and hear, but actually experience and touch and feel and do," said John Percy. He is president and chief executive of Niagara Tourism & Convention Corp. It has been renamed Destination Niagara USA.
 
"Niagara Falls is the embodiment of America's adventurous spirit," he said.
 
The refocusing comes just in time for the busy season. It follows interviews, focus groups and visitor surveys. These found that those who visit and live in the region most value Niagara Falls' scenic, historical and natural attributes. And they are drawn to outdoor adventure, officials said.
 
The findings align with support for the ongoing removal of a highway. It was built along the Niagara River. This will increase access to the water's edge, as well as strong opposition to a proposal to build a lodge on rustic Goat Island inside Niagara Falls State Park. Opponents of the lodge cite renowned landscape architect Frederick Law Olmsted's declaration. He made it more than 100 years ago. He said the area should be off limits to developers.
 
It's a marked contrast to Niagara Falls, Ontario. There, neon-lit museums, rides and restaurants offer a carnival-like atmosphere at the water's edge.
 
Niagara Falls State Park sees about 8 million visitors every year. They come from all over the world. It is a number that has been steadily rising, Percy said, along with hotel visits and dollars spent.

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CRITICAL THINKING QUESTION
Why is branding so important?
Write your answers in the comments section below


COMMENTS (49)
  • myai-smi1
    3/17/2017 - 10:11 a.m.

    Branding is very important because it increases the value of company,and provides employees with directions and motivation.

  • aftyna-smi1
    3/17/2017 - 10:14 a.m.

    Branding is so important because a brand represents the sum of people's customer service, reputation, and advertising, and logo.

  • ellyb-orv
    3/17/2017 - 11:29 a.m.

    I've always wanted to see Niagara falls. I've also heard that people go in barrels and are sent down there. sometimes they have died. I don't think I would go down a barrel because I would be scared to death to go in it.

  • kadenk-ver
    3/17/2017 - 12:01 p.m.

    Because without having it open access people would not be able to have the adrenilan rush that you feel when kayaking or even just watching its beauty

  • connorg-ver
    3/17/2017 - 12:07 p.m.

    Niagra falls is one of the most known waterfalls in America it is located in New York and Canada. I feel they are doing good things to attract people to Niaga falls. I feel like this is a good idea because. You can interact with nature and family while you are there. You will treasure your experience more than before. It will bring people outside instead of staying indoors. Lastly it will attract more business.

  • matteor-
    3/17/2017 - 01:00 p.m.

    Wow 8 Million people per year

  • galenk-smi
    3/17/2017 - 02:21 p.m.

    Branding is so important because it attracts business and helps people stay outdoors for a day or a change.The point of niagra falls is to have a good time out doors and change the perspective of nature.

  • alant-
    3/20/2017 - 08:40 a.m.

    It is so important because it gets people to come out and really see for themselfs if the branding on tv or where ever its was seen on true. This is why i think branding is so important.

  • cesars-
    3/20/2017 - 08:41 a.m.

    Branding is so important because then you will know what the name that you see the things that are names of a brand and know what they are for.

  • alyssab1-bur
    3/20/2017 - 11:02 a.m.

    branding is important because if you don't brand something people can steal it. I think branding is important so that way people wont steal it form you

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