Barbie is no longer #1 with girls
Barbie is no longer #1 with girls Mattel's Barbie dolls on sale are pictured inside a shop of a life-size "Barbie Dreamhouse" in Berlin, Germany (Reuters / AP photos)
Barbie is no longer #1 with girls
Lexile: 970L

Assign to Google Classroom

For the first time in more than a decade, Barbie has been frozen out of the top spot on the holiday wish lists of girls.

The new reigning champion in the hearts of little girls is Team Elsa.

The hit "Frozen" has earned Disney more than a billion at the box office. The animated film has now plucked Barbie from the throne that she has occupied for 11 years. That's according to a survey by the National Retail Federation.

The NRF's Holiday Top Toys Survey found that one in five parents, or 20 percent, plans to buy "Frozen" merchandise for their girls. That beats the 16.8 percent that are looking to make a Barbie purchase.

Barbie's star has faded. Sales of the iconic doll dropped 21 percent in the third quarter financial results, according to the toy company Mattel Inc.

"Frozen," even a year after the release of the film, continues to rule the playground. Girls form circles and burst into songs like "Let It Go," and "For the First Time in Forever."

Dolls dominated the top five spots for girls in the NRF poll. Monster High dolls took the fourth spot and American Girl grabbed the fifth position.

For boys, the NRF said that the number one spot is again held by LEGO. Cars and trucks came in second place. Teenage Mutant Ninja Turtles were in third place.

The NRF survey polled 6,593 consumers from Nov. 3 to Nov. 10. The survey was conducted for NRF by Prosper Insights & Analytics. The poll has a margin of error of plus or minus 1.2 percentage points.

Critical thinking challenge: How did the survey determine the most popular doll?

Source URL:

Assigned 38 times

  • LilyE-4
    12/01/2014 - 10:31 p.m.

    Ever since the hit-movie "Frozen", came out, it seems that the whole world has been obsessing over Elsa and the movie's songs. Frozen-themed dolls have taken the top-spot on the holiday wish list for girls. The sensation beat out Barbie dolls, who have been the champion for over a decade. I think this is a cute article, but I am a little disappointed because my childhood consisted of Barbie dolls.

  • BiancaB-3
    12/01/2014 - 11:51 p.m.

    Barbie is out, Elsa is in! After reading this article I was shocked to hear that Barbie is no longer the most popular doll out there for young girls. Barbie has lost her thrown as queen to Elsa. Barbie was the most popular doll for 11 years. However, that is no longer the case. Now on most of young girls' wish list for Christmas reads Elsa's name, not Barbie. Elsa is the main character from the newest movie "Frozen". According to NRF's Holiday Top Survey one in every five parents, 20 percent, plan to buy their girls an Elsa doll. This beats the 16.8 percent who are going to buy Barbie. I was very sad to read that my favorite doll is no longer the most popular. However, "Frozen" was a great movie and Elsa is an awesome character.

    • 21aavizi
      12/04/2014 - 11:58 a.m.

      I have never liked Barbie in my life. When I was little, seeing Barbie scared me sometimes, I don't know why but it did. Even though Elsa and the movie Frozen is not my favorite, I like Elsa and the movie Frozen way better than Barbie! Also, even though I don't want the doll Elsa, I would still rather have the Elsa doll than the Barbie.

  • JaclynK-4
    12/02/2014 - 12:30 a.m.

    For the first time in over a decade, Barbie is no longer the top selling gift for young girls. Barbie has been beat my the doll Elsa from Frozen. The movie frozen has earned Disney billions of dollars and has taken Barbie off of a young girls holiday wish list. Frozen has been out for over a year and is still at the top of the lists.

    I think this article is very interesting because even I as a young girl have always wanted Barbies. It is weird to think that a young girl now is asking for something different.

  • Eugene0808-YYCA
    12/02/2014 - 01:11 a.m.

    I think this is very obvious because Barbie got old. Before Frozen came out, Barbie was probably the most popular doll in the world. After Frozen came out, Barbie got old by children. The children started getting Frozen things like dolls and key chains. This isn't actually confirmed yet because in the last paragraph it says that the poll has a margin of error of plus or minus 1.2 percentage points. This means Frozen could or could not be the most popular doll. It could be something else like Barbie. The results aren't official.
    Critical thinking challenge: How did the survey determine the most popular doll?
    Answer: The survey determined the most popular doll by polling consumers of dolls.

  • ElleW-3
    12/02/2014 - 01:44 a.m.

    This article is about hoe the movie Frozen and its main star Elsa have taken the place of Barbie. In a survey taken more then 30% of mothers are being there kids Frozen items the Barbie. I think this is sad because Barbie is the childhood for most girls. I know that Barbie was the one toy in my childhood that I could not let go of, and know young girls these days don't even know who barbie is.

  • kr2001panda
    12/02/2014 - 08:46 a.m.

    the reason that Barbie are not as popular because it got old a kids love the new dolls and movies too. so I think that the Barbie line should end.

  • Ohnasa
    12/02/2014 - 11:11 a.m.

    I think that they should make Elsa the new #1 doll. Barbie has been the #1 doll for years. So I think they should make a new #1 doll. Every one likes the movie ''FROZEN". They voted for Elsa to be the #1 doll. Like it says in the text "Kids made circles and sang "Let It Go" for the first time ever. They like Elsa so why not make Elsa the new #1 doll.

  • brooklyns-Day
    12/02/2014 - 11:38 a.m.

    Why don't they have Polly Pockets or Bratz? They have to be in there too- or here's another one - My little pet shop is cool too. Why aren't they on there?

  • ma2000dragonball
    12/02/2014 - 01:03 p.m.

    I can understand how frozen won over Barbie because if something is popular then it is bound to rise above the entire completion. Like the article said, frozen made over a billion dollars so it is very likely that merchandising would be even more popular.

Leave a comment
Leave a comment