Barbie is getting a new look, again This photo provided by Mattel shows a group of new Barbie dolls introduced in January 2016. (Mattel via AP)
Barbie is getting a new look, again
Lexile

Barbie's got a brand new look.
 
Mattel, the maker of the iconic plastic doll, said it will begin selling Barbie with three new bodies - curvy, tall and petite. The doll will be available in seven skin tones, 22 eye colors and 24 hairstyles.
 
The El Segundo, California, toy company will also continue to sell the original Barbie. The new options come after years of criticism that Barbie had created unrealistic expectations for girls.
 
Time magazine, which first reported the changes, touched on the topic with the headline, "Now can we stop talking about my body?"
 
The doll has changed in some ways already. New skin tones and looks were added last year. And Barbie's foot was movable for the first time. That allowed her to kick her heels off and wear flats.
 
Mattel has been searching for ways to recharge sales of Barbie. Sales fell 4 percent in the most recent quarter as "want lists" from girls increasingly include iPads and other things.
 
The new body types were in the works for two years, said Mattel spokeswoman Michelle Chidoni.
 
Whether kids will pick up the new dolls remains to be seen. But Chidoni said previous changes were "positively received."
 
Mattel would not provide sales figures, but some marketing experts say more will have to be done to return Barbie to glory.
 
"The look of the dolls is great," said Marc Rosenberg. He is a marketing consultant in Chicago that has worked in the toy industry for 25 years. But in order to connect with kids, the new dolls need to be added to Barbie YouTube videos, apps and shows, said Rosenberg.
 
Dolls with the new body are available for preorder at shop.mattel.com. They will ship in February. They will start to show up on U.S. store shelves in March and roll out in the rest of the world after that, Mattel Inc. said.

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CRITICAL THINKING QUESTION
Why is Mattel allowing Barbie to wear flats?
Write your answers in the comments section below


COMMENTS (278)
  • peytonl-bru
    2/01/2016 - 03:06 p.m.

    Mattel is allowing barbie to wear flats because its unrealistic for her to be wearing heals all the time. other than the changes in her feet I think its good for her eye color hair and skin tone to change. this should prevent criticism about her being white and only having blue eyes. for all these reasons that's why I think its a good changes for barbie

  • william1108-yyca
    2/01/2016 - 09:39 p.m.

    There are new barbie bodies. So what! Barbie is only for girls. I wish that they add like boy bodies if they haven't already. But also the barbies can also come in more than a lot of different hair styles eye styles and also skin color. But also it sounds sort of cool. Maybe one day I will get used to it.

  • dajap-
    2/02/2016 - 08:43 a.m.

    because some people like flats better.

  • sierrab-ste
    2/02/2016 - 09:04 a.m.

    Barbie was made to be a doll, not to make people think they have to look like her. It's ridiculous were changing the original doll so people don't complain about being offended.

  • leeannaw-wes
    2/02/2016 - 09:08 a.m.

    I think this is a good idea this will give young girls realistic expectations. They show that all girls are different and beautiful in there own way

  • jeremiahh2-rob
    2/02/2016 - 09:51 a.m.

    Because they wanted to give barbie a new look like skin tones hair but the dark one though i think they messed up that one and her feet might hurt with the heels.

    • karymer-hei
      2/03/2016 - 03:58 p.m.

      I agree with you but you can't start a sentence with because.

  • abigailc-hor
    2/02/2016 - 10:19 a.m.

    The authors purpose in writing this article was to inform the reader. What I learned from this article is the Barbie company is now making dolls with different body types, skin colors, hair colors, and eye colors. I agree with the opinions stated in this article that this change is good. I agree with this because not many girls look like the original Barbie doll. Having these new dolls that can look just like them will make girls feel happy and special.

  • hunterd8-tho
    2/02/2016 - 10:31 a.m.

    The doll has changed in some ways already. New skin tones and looks were added last year. And Barbie's foot was movable for the first time. That allowed her to kick her heels off and wear flats.

  • jocelynr1-nor
    2/02/2016 - 10:45 a.m.

    It is so fasanting how Barbie dolls are made I love how they are made.

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