Wyoming partners with Pixar on dinosaur movie Director Peter Sohn (L) and producer Denise Ream (R) of "The Good Dinosaur" with Chief Creative Officer of Walt Disney and Pixar Animation Studios John Lasseter (C) take part in 'Pixar and Walt Disney Animation Studios: The Upcoming Films' presentation at Disney's D23 EXPO 2015 in Anaheim, Calif. (Photo by Jesse Grant/Getty Images for Disney/Thinkstock)
Wyoming partners with Pixar on dinosaur movie
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The state of Wyoming is looking to boost tourism through an animated film that will be released nationwide next month.

"The Good Dinosaur," which will be released Thanksgiving week, is about a dinosaur named Arlo and his human friend as they travel a harsh and scenic land. Valleys and mountains depicted in the film were inspired by the Wyoming landscape, such as the Teton Range.

Under an agreement between the state Office of Tourism and Pixar, Wyoming will invest $1.2 million of its advertising budget on a media campaign promoting both the film and the state.

In addition, the state will pay Pixar $100,000 to help sponsor the film's world premiere Nov. 17 in Los Angeles. In return, Wyoming will be able to promote the state, such as displaying its bucking horse and rider logo on the red carpet at the premiere.

Tourism Office spokesman Chris Mickey said that Wyoming will be able to use images from the film in commercials marketing the state to potential visitors.

"One of the things we love about this partnership is we can directly tie the dinosaurs to Wyoming in the movie," Mickey said.

The commercials will run from mid-November to mid-December, but probably won't be aired in Wyoming, he said.

"But they will be seen in select markets all over the country," Mickey said.

Diane Shober, executive director of the Wyoming Office of Tourism, said arrangement with Pixar provides the state the opportunity to increase interest in and visitation to Wyoming.

"The film is visually stunning and the setting is very characteristic of the Wyoming scenery we know and love," Shober said in a statement. "'The Good Dinosaur' is a perfect fit for Wyoming with the mountain backdrops, sweeping landscapes and ties to paleontology and culture of the American West."

While the Office of Tourism has worked with film studios before, Mickey said this is the first time the state has ever partnered with a film via an advertising campaign.

"What we really hope is that this will move the needle on young families, people who have younger kids but are still in the adventure stage of their lives," Mickey said. "Even though it's an animated film, because of how well the Disney Pixar team did, the locations and backgrounds of this film, it almost looks like you could be there."

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CRITICAL THINKING QUESTION
Why would Wyoming partner with Pixar?
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COMMENTS (34)
  • ShawnaWeiser-Ste
    11/03/2015 - 03:36 p.m.

    The Wyoming landscape would be perfect for a dinosaur related film. I love dinosaur films, especially those made for small children. I guess I will always be a child at heart.

  • gabelk-ren
    11/04/2015 - 12:27 p.m.

    Wyoming is partnering up with pixar because the backgrounds of the movie looks like the scenery of Wyoming. Also Wyoming is teaming up with Pixar because they think that it would boost the tourism. Wyoming is teaming up with Pixar Because they will invest in 1.2 million dollars.

  • tylero-ren
    11/04/2015 - 12:33 p.m.

    There are a couple of reasons why Pixar Partnered with Wyoming. One of the reasons is that Wyoming has the same land type as The Good Dinosaur. Also Pixar is getting 100,000 to help the premier in LA Nov 17

  • tylerl-day
    11/04/2015 - 12:46 p.m.

    So here's my question, why wouldn't they play the commercial in Wyoming? Is this because they want to save money? I would think people in Wyoming would love to see a commercial about a movie where the setting is in their own state. Personally, if I saw a commercial of a movie set in New York, I would be all over that. Seems to me that Pixar doesn't have the best marketing program...

  • holdeno-3-bar
    11/04/2015 - 04:13 p.m.

    Wyoming would partner with Pixar in order to increase tourist attraction to the state. When talking about the deal Wyoming made with Pixar, the author says that "In return, Wyoming will be able to promote the state"(par. 4) Promotions occur as a result of an entity getting a message across to a large audience. Pixar can deliver messages to a very big audience that is the United States. By making an agreement with Pixar, Wyoming can deliver their state attractions to a sizably bigger population.
    I liked this article because I am a fan of dinosaurs.

  • tylers-day
    11/04/2015 - 04:47 p.m.

    I think Pixar and Wyoming working together is a really idea for the state. I think it is one of the best ways to promote the state and help draw in tourists. If the film is successful it would be Seen by millions of people and help raise thought to people visiting Wyoming. The article said Pixar did a great job depicting Wyoming so I think it will be very good for the state.

  • briannec-ste
    11/04/2015 - 06:26 p.m.

    I think it is a great idea that Wyoming partners with Pixar because of all the wonderful places that could be used in the movie and the use of Wyoming's logo.

  • sierrab-ste
    11/05/2015 - 10:20 a.m.

    I feel like this movie won't bring to much publication to Wyoming. The movie is for little kids rather than adults. Kids are not going to sit around and bug their parents to go to Wyoming because they don't know that the movie was actually made there. The adults don't like the movie and won't care enough to actually go there just because of this movie. If they were going to sponsor a movie in hope for publication, they should have done a movie that is aimed at an older audience.

  • austinw-day
    11/06/2015 - 07:40 a.m.

    Pixar is a multi-million dollar movie company that invests millions into its projects, especially in the locations. When some locations get partners like Pixar, those locations get their economy boosted dramatically. Wyoming may have been experiencing near or low economical problems, but something like Pixar coming up is perfect for their economy.

  • derekh-day
    11/06/2015 - 10:42 a.m.

    Wyoming has a bunch of amazing sites. I think that this is a good idea, what other way to advertise the state's beautiful views would be better than a movie? I fear that the attention may be drawn away from the background and just on the plot though. I hope that they implemented ways to get viewers to really focus on the sites.

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