Would you pay $46,532 for jeans? Levi's did. Actor James Dean is seen during a scene from the Warner Bros. 1956 epic, "Giant." The film is a story of three generations of a wealthy Texas ranching family (AP photos)
Would you pay $46,532 for jeans? Levi's did.
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Tourism officials in Nevada are planning a festival in Reno next fall to celebrate the city as the birthplace of what became modern blue jeans.

Jacob Davis created riveted denim jeans in 1871 in a downtown Reno tailor shop. Two years later, he and Levi Strauss & Co. patented the pants with the rivets to the corners and pockets that made them the sturdy favorites of miners, loggers and cowboys, because they didn't wear out like regular pants.

The festival next year will be Oct. 2-4. It will celebrate the iconic trousers' impact on popular culture. Plans include concerts, fashion shows, a retail marketplace and a mini-festival of films that were milestones in the history of blue jeans, such as James Dean's "Rebel Without a Cause."

It also will include scholarly presentations on the "Jeaneology" of the pants.

"Those of us fortunate to live and work in Reno-Tahoe USA now like to brag, 'We have copper rivets in our genes,'" said Chris Baum, CEO of the Reno-Sparks Convention and Visitors Authority, using a pun.

Interest in Davis' role in the birth of jeans grew in 2001 when the San Francisco-based Levi Strauss & Co. purchased what it said was the oldest known jeans in the world. It was a pair dating back to an 1880s mining town in Nevada, which sold at auction for $46,532.

Baum became boss of the RSCVA in 2012. He said he had never heard of Reno's connection to Levi's until a resident telephoned him with the story. He started doing research to see if there was a way to use jeans to help promote the region.

He said next October's event will help fill a void in the tourism calendar just before the Sierra ski season opens and after a string of popular special events including the National Championship Air Races.

Critical thinking challenge: How is Chris Baums quote a pun?

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COMMENTS (49)
  • tylere-Mal
    10/08/2014 - 09:53 a.m.

    I think its great that there's a piece of history like this. It just makes it even better that a jeans company owns it. I find it pretty cool how clothing can last this long. just think about all the history behind those jeans.

  • tylere-Mal
    10/08/2014 - 09:54 a.m.

    I think its great that there's a piece of history like this. It just makes it even better that a jeans company owns it. I find it pretty cool how clothing can last this long. just think about all the history behind those jeans.

  • dariuss-Orv
    10/08/2014 - 11:18 a.m.

    I would never spend over 100 dollars on a pair of jeans that is just outrageous but for $46,000 dollars it's just stupid. And i don't even like jeans.

  • TehyaWhite-Ste
    10/08/2014 - 02:26 p.m.

    No pair of jeans is worth that amount of money, but I don't really think that any piece of clothing is worth that money. Some people would make the argument that it's because it's an antique, but that makes it worse for me. Is anybody really going to wear antique jeans? No, which makes it even stupider in my eyes to spend that much on a pair of jeans you're not even going to wear.

  • christophert20
    10/09/2014 - 09:33 a.m.

    If they were worn by a famouse actor I might. But only if I had that kind of money and I wouldnt know where to put the jeans anyway. So what would be the reason to buy a 46,532 thousand dolloar pair of jeans.

  • ylindsay24
    10/09/2014 - 09:39 a.m.

    I would never pay $46,532 just for a pair of pants that date back to the 1880's. There not in style anymore so why would I pay that much money just for a pair of really old pants. Those pants are in the past and to old for me, definitely not interested.

  • ABCharles
    10/09/2014 - 09:47 a.m.

    $46,532 for a pair of jeans,no thats too much money too waist on pants i mean pants $46,532.00 thats too muh too lose thats enough for house payments

  • khaarlis
    10/09/2014 - 09:52 a.m.

    there is a jean festival that is about to happen oct 2-4 and its going to all be about jeans and the creatoin of jeans.the creator of jeans Jacob Davis is dead but his jeans are still here. Wich are priced at 46,532 thousand dollars

  • BAlyssa-Sti
    10/09/2014 - 10:04 a.m.

    That is a lot of money for jeans! I would of never paid that much for just jeans. Those jeans must of have been really nice.

  • alexi1125
    10/09/2014 - 10:18 a.m.

    yes,i would buy those jeans. They were made in 181 . Thats pretty old. Also if they are old they are going to be worth a lot of money so you can sell them for more than what you bought them for .

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