Which was your favorite Super Bowl ad? This image provided by Mountain Dew shows a “Puppymonkeybaby” in a scene from the company's Kickstart spot for Super Bowl 50. (Mountain Dew via AP/Reuters/Mike Blake)
Which was your favorite Super Bowl ad?
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From a strange creature called "Puppymonkeybaby" to a tear inducing Audi ad, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages.
 
On advertising's biggest night, Chrysler celebrated Jeep with an ad featuring black-and-white portraits of veterans, kids and pop icons. In Audi's spot, a depressed aging astronaut remembers his joy for life by driving an Audi sports car with his son. And in a quirky Doritos ad, a fetus in a sonogram appears to rocket out of the womb to chase a bag of chips the mother angrily tossed away.
 
The goal for advertisers: to stand out and win over the 114 million-plus people watching the big game on Super Bowl Sunday. With ads costing a record $5 million for 30 seconds this year, the stakes were high to stand out from the 40-plus advertisers and be remembered.
 
Offbeat humor reigned with a creature called "Puppymonkeybaby" - pretty much exactly what it sounds like - in an ad for Mountain Dew's Kickstart. The ad sought to show that three great things go together, since Kickstart combines Mountain Dew, juice and caffeine.
 
"It's on my list of the weirdest ad of the night, but it's very catchy and people will be talking about it," said Kelly O'Keefe, a marketing professor at Virginia Commonwealth University.
 
Heartfelt messages were in abundance too. SunTrust's ad urged people to take a breath and feel better about their financial health. BMW's Mini urged people to "defy labels."
 
Most ads managed to avoid the somber tone struck last year, when an ad for Nationwide about preventable household accidents bummed out many in the audience.
 
There were a couple of misfires. Two pharmaceutical ads highlighted unappealing digestive conditions.
 
"This just isn't a topic that people want to hear about during a Super Bowl," said Villanova University marketing professor Charles Taylor.
 
Mountain Dew's ad might have been the weirdest ad of the night, but Doritos' ad also seemed likely to divide viewers. The spot showed a couple during a sonogram. When the mother throws away a bag of Doritos, the fetus seems to zoom after it, to the consternation of all present.
 
"It caught you a little off guard, but it fit the brand," said O'Keefe.
 
Some Super Bowl watchers agreed. Brian Kearney, a CPA in Fort Wayne, Indiana, was watching the game with about 15 people and said the ad was a hit with his friends.
 
"I thought it was hysterical, we all cracked up," Kearney said.
 
Some advertisers created mini-movies. Toyota went long with a 90-second ad depicting bank robbers who use a Prius 4 to escape from police. LG enlisted Liam Neeson in a futuristic spot showing off LG's new OLED 4K TV. Hyundai's "The Chase" ad, echoed "The Revenant," showing people escaping grizzly bears by using Hyundai's remote start feature.

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CRITICAL THINKING QUESTION
Why did ads rely more on humor this year?
Write your answers in the comments section below


COMMENTS (20)
  • lolaa-smi
    2/16/2016 - 01:46 p.m.

    They relied more on humor this year because they think that if you think it is funny you will buy from the company.

  • julianc-bag
    2/16/2016 - 07:05 p.m.

    Ads relate more on humor this year because more people pay attention to humor instead of serious stuff.

  • lucib-bag
    2/17/2016 - 07:20 p.m.

    They relied on humor because, if something is really funny you will remember it and then next time they see that product they will think of that and probably buy it.

  • laurenc-bag
    2/18/2016 - 08:43 p.m.

    I believe ads relied on humor this year because they needed to seem appealing to the public, and possibly interest them in buying their product. After all, they are paying a hefty fee for only 30 seconds of ad.

  • dylanj-kut
    2/28/2016 - 10:15 p.m.

    It's really fascinating how the Super Bowl ad providers are able to come up with new creative ads every year! Especially the Mountain Dew ad. I can't fully grasp how combining a puppy, a monkey, and a baby pops into someone's mind. I guess that's another rant for another day.

  • wesleya.-cam
    3/02/2016 - 03:52 p.m.

    This year was a very sad and stressful year so some humorous ads were needed badly. The reasons for this were the people needed to be made happier. Not only that, but all the other commercials always compete to be the funniest and it is good recognition for their business.

  • TaylorSeifert-Ste
    3/06/2016 - 04:21 p.m.

    Ads relied more on humor this year because last year's commercials left viewers feeling somber. Advertisers hoped to lighten the mood this year with some humor, which is seemed they accomplished through some things such as the Doritos commercial and the puppymonkeybaby.

  • dontael1-pay
    3/28/2016 - 08:15 a.m.

    Humor is highly used in all ads, especially in today's society. Humor attracts more people to watching the commercial and being interested in the product being advertised. This was obviously a advertising method used heavily this year.

  • jadenf2-pay
    3/28/2016 - 08:15 a.m.

    I think that the ads relied more on humor this year so that the products and messages they were advertising would be better received and recalled by the consumers.

  • rasharak1-pay
    4/25/2016 - 09:51 a.m.

    Ads relied more on humor this year because they needed to get people attention.The more the ads gets views the more people with buy whatsoever that the ad is advertising.They had stand out more to get people's attention.

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