Which was your favorite Super Bowl ad? This image provided by Mountain Dew shows a “Puppymonkeybaby” in a scene from the company's Kickstart spot for Super Bowl 50. (Mountain Dew via AP/Reuters/Mike Blake)
Which was your favorite Super Bowl ad?

From a strange creature called "Puppymonkeybaby" to a tear inducing Audi ad, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages.
On advertising's biggest night, Chrysler celebrated Jeep with an ad featuring black-and-white portraits of veterans, kids and pop icons. In Audi's spot, a depressed aging astronaut remembers his joy for life by driving an Audi sports car with his son. And in a quirky Doritos ad, a fetus in a sonogram appears to rocket out of the womb to chase a bag of chips the mother angrily tossed away.
The goal for advertisers: to stand out and win over the 114 million-plus people watching the big game on Super Bowl Sunday. With ads costing a record $5 million for 30 seconds this year, the stakes were high to stand out from the 40-plus advertisers and be remembered.
Offbeat humor reigned with a creature called "Puppymonkeybaby" - pretty much exactly what it sounds like - in an ad for Mountain Dew's Kickstart. The ad sought to show that three great things go together, since Kickstart combines Mountain Dew, juice and caffeine.
"It's on my list of the weirdest ad of the night, but it's very catchy and people will be talking about it," said Kelly O'Keefe, a marketing professor at Virginia Commonwealth University.
Heartfelt messages were in abundance too. SunTrust's ad urged people to take a breath and feel better about their financial health. BMW's Mini urged people to "defy labels."
Most ads managed to avoid the somber tone struck last year, when an ad for Nationwide about preventable household accidents bummed out many in the audience.
There were a couple of misfires. Two pharmaceutical ads highlighted unappealing digestive conditions.
"This just isn't a topic that people want to hear about during a Super Bowl," said Villanova University marketing professor Charles Taylor.
Mountain Dew's ad might have been the weirdest ad of the night, but Doritos' ad also seemed likely to divide viewers. The spot showed a couple during a sonogram. When the mother throws away a bag of Doritos, the fetus seems to zoom after it, to the consternation of all present.
"It caught you a little off guard, but it fit the brand," said O'Keefe.
Some Super Bowl watchers agreed. Brian Kearney, a CPA in Fort Wayne, Indiana, was watching the game with about 15 people and said the ad was a hit with his friends.
"I thought it was hysterical, we all cracked up," Kearney said.
Some advertisers created mini-movies. Toyota went long with a 90-second ad depicting bank robbers who use a Prius 4 to escape from police. LG enlisted Liam Neeson in a futuristic spot showing off LG's new OLED 4K TV. Hyundai's "The Chase" ad, echoed "The Revenant," showing people escaping grizzly bears by using Hyundai's remote start feature.

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Why did ads rely more on humor this year?
Write your answers in the comments section below

  • holdeno-3-bar
    2/10/2016 - 06:00 p.m.

    Ads relied on humor this year because they needed to stand out. The author noted that "ads [costed] a record $5 million for 30 seconds" (par. 3) The advertisements in this year's Super Bowl were very expensive, so commercials must be very unique to stand out to viewers. Since humor helps commercials, they relied on it this year to help their cause.
    I enjoyed this article because it entailed the Super Bowl. Go Broncos!

  • julianf-612-
    2/11/2016 - 02:24 p.m.

    Because every year there ads were to serious so they dicied to make them humor this year boyiie

  • depreistm5-pla
    2/11/2016 - 07:55 p.m.

    ads relied more on humor this year because super bowl 50 was expected to have a lighter tone.During the super bowl there might be lots of competetive tension,but overall everyone is excited and happy,with that being said it would only be right for marketers to want to reciprocate that same vibe through cheerful ads while also shying away from the very dim concept that was there last year such as a "Nationwide Insurance commercial that featured a child who turned out to be dead and elicited almost immediate mockery and criticism online" stated by the new york times. I relate to this article because I think that for an event like the super bowl,there should be nothing but cheerful ads since that is the mood setting.

  • noahf-3-bar
    2/12/2016 - 01:47 a.m.

    I think ads relied more on humor this year due to the fact they wanted people to continue talking about their ads, which certainly worked for the ad by Mountain Dew "Puppymonkeybaby".

    I also think they relied on humor to catch the attention of viewers, some guy driving a car isn't going to be interesting or eye catching but having something funny or interesting in it would certainly help.

    I found this article intriguing due to how much research and effort is put into creating an entertaining advertisement.

  • camronj-hei
    2/12/2016 - 12:16 p.m.

    The PuppyMonkeyBaby ad, Because it uses all the most famous animals for the Super Bowl. The Dorito's ultra sound ad had baby in it also.

  • rowens-cel
    2/15/2016 - 09:54 a.m.

    I thought the ads this year were fairly forgettable, outside of a few. The ones that were memorable were more silly than funny. They tried to be more humorous because of the Nationwide ad last year that was very somber, yet they were still more silly than anything else.

  • TehyaWhite-Ste
    2/15/2016 - 12:03 p.m.

    The ads had to rely more on humor this year because they know that some people only watch the Superbowl for its commercials. Thus, they had to do something to stand out so that the spectators would remember their product.

  • lizv-pla
    2/15/2016 - 09:30 p.m.

    Summary -
    Super Bowl has become the biggest event in the advertising for companies. At this year's Super Bowl there are many commercials that were out of the ordinary from the others we have seen on our daily shows.
    Civic Engagement -
    This is a perfect example of the flaw in media when it comes to educating the general public. The only thing they will pay attention to is something that is entertaining so when tougher subjects or "boring" subjects surfaces such as politics they will turn the channel to find something more entertaining. As a tool television is would be very effective if only it was used to do so.

  • ShawnaWeiser-Ste
    2/16/2016 - 01:35 p.m.

    My favorite advertisement had to be the Hyundai commercial with Kevin Hart. No one even knows which one I'm talking about when I mention it to my friends. They are all obsessed over the Puppymonkeybaby commercial.

  • spencerpier5-pla
    2/16/2016 - 01:35 p.m.

    Ads are a easy way for a marketer to get their product out to consumers. What better way to do that then to make a humorous commercial during a game where lots of fans are watching. Not to mention that when a stressed out fan can laugh while their team is about to lose is a thing that is hard to do. So commercials for the Superbowl tend to be as funny as possible in resolet to try and get them to laugh and buy their product. I think the puppymonkeybaby was a great way to do this and it was my favorite.

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