What makes Hellmanns real mayonnaise real?
What makes Hellmanns real mayonnaise real? Hellmann's owner Unilever filed a lawsuit against a California company that uses the word "Mayo" in its sandwich spread name, at left (AP photos)
What makes Hellmanns real mayonnaise real?
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You have to break some eggs to make an omelet and, according to a lawsuit from the maker of Hellmann's, the same goes for mayonnaise.

The food company Unilever is suing a California company that uses the word "Mayo" in its sandwich spread name. Unilever says that federal regulators and dictionaries define mayonnaise as a spread that contains eggs.

The suit claims false advertising by the company Hampton Creek for labeling its egg-free product "Just Mayo." Unilever says in a complaint filed in federal court that the word mayo implies that the product is mayonnaise. Just Mayo is "stealing market share from Hellmann's," according to the lawsuit.

"Consumers and cooks have an expectation that mayonnaise should both taste and perform like mayonnaise. Just Mayo does neither," the complaint states, noting that the Hampton Creek product's oils separate when heated.

Unilever holds the biggest share of the U.S. mayonnaise market, which is estimated to be worth $2 billion annually, according to market-research firm Euromonitor. That's more than twice the size of the ketchup market.

Hampton Creek told The Wall Street Journal that it doesn't mislead consumers because it advertises the absence of eggs as a benefit.

But a marketing professor hired by Unilever to survey consumers found in an online survey that more than half of thought Just Mayo was mayonnaise when they saw the label. The professor said in a document filed last week that 822 consumers participated in the research.

Just Mayo is the first product from Hampton Creek, a San Francisco-based startup that touts the backing of Microsoft founder Bill Gates and Li Ka-shing, Asia's wealthiest person. Just Mayo is available at Dollar Tree, Whole Foods and Kroger stores, among other locations.

Hellmann's celebrated its 100th anniversary last year. Mayonnaise originated in France in the 1700s, when a chef seeking to make a creamy sauce combined oil and egg yolks.

Critical thinking challenge: Why does Unilever care what any company calls their sandwich spread?

Source URL: https://www.tweentribune.com/article/teen/what-makes-hellmann-s-real-mayonnaise-real/

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COMMENTS (18)
  • 8annat
    11/17/2014 - 11:37 a.m.

    I think that Unilever cares about what a company calls their spread on their sandwich, because of the ingredients in it. Also, if the other product doesn't perform like Mayonnaise then it shouldn't be considered Mayonnaise. I know this because in the article, it is stated that "Consumers and cooks have an expectation that Mayonnaise should both preform, and taste like Mayonnaise." In the article, it talks about another product called "Just Mayo." Unilever thinks that this product shouldn't be called mayo because it doesn't contain eggs, which is one of the main ingredients in Mayonnaise. Another way that Just Mayo is not considered mayonnaise is because when it is heated, the oils, another main ingredient, are separated. Overall, Unilever cares about what a company names their sandwich spread, because if it doesn't fit the correct criteria, it is not considered the correct product.

  • Aw2001soccer
    11/17/2014 - 01:05 p.m.

    they care what other companies call their sandwich spread because theirs is unique and not just any normal sandwich spread and their name would symbolize their company

  • TaylorHartman-Ste
    11/17/2014 - 01:15 p.m.

    If there are eggs in the mayonnaise spread, then the company definitely needs to indicate that there are some for health reasons. If someone gets the wrong idea by the outside label, they make feel that it is safe to use this product, even though they are allergic to eggs.

  • TaelordS7
    11/17/2014 - 02:50 p.m.

    i did not know that this is so interesting to me i hope to learn more things about this article where would i go to learn more about it

  • r2000soccer
    11/18/2014 - 08:41 a.m.

    The food company Unilever is suing a California company that uses the word "Mayo" in its sandwich spread name. Unilever says that federal regulators and dictionaries define mayonnaise as a spread that contains eggs. That's why Unilever what any company calls their sandwich spread.

  • 1EianS
    11/18/2014 - 04:12 p.m.

    I think it's kind of interesting that someone would care if they called their product just mayo. I mean it's just a title, i don't see why you would get so worked up about it. Of course there is the fact that just mayo dose not taste like actual mayo, and that the oils used to make it separate when heated.

  • ShaniaWentz-Ste
    11/21/2014 - 01:25 p.m.

    I think that as long as the mayonnaise doesn't have anything harmful in it, then it can called whatever it wants. I've been using Hellman's mayonnaise for years, and I have never gotten sick from it. I hope that everything gets resolved peacefully and that none of the ingredients have to be changed.

  • johanna.galloway34
    2/24/2015 - 01:13 p.m.

    Mayo is a popular sandwich product. It has been for 1756. Why the call it mayo is because its short for mayonnaise. Hellman sued the company over its mayo substitute. Why? because this mayo doesn't include eggs.

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