Toy maker offers sleepover in Lego house The parent's bedroom with cat and newspaper all made of Lego bricks inside the new Lego sleepover house teamed up with Airbnb, in Billund, Denmark. (AP Photo/James Brooks)
Toy maker offers sleepover in Lego house
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Lego is having a sleepover at its newly-opened Lego House in Denmark.

The Danish toy company has teamed up with Airbnb to allow one family to stay the night at its new attraction - a 12,000 square-meter (129,167 square-foot) building filled with 25 million colorful plastic bricks.

There's a parents' bedroom that features a Lego cat, slippers, a coffee pot and even a newspaper made from the bricks. In the children's bedroom there's a Lego teddy bear, lamp and story book. Towering above the child's bed is a six-meter (20-foot) tall Lego brick waterfall, surrounded by a seemingly bottomless pool of - you guessed it - Lego bricks.

"What I do as a job is I actually make the products that you can buy at the toy stores," says Lego design manager Jamie Berard. "So, to do something like this outrageous waterfall or to recreate a bedroom out of what is currently not really a living space is a wonderful challenge."

The promotional effort comes as the company tries to revive its sales, which are falling for the first time in 13 years. Lego said in September it was cutting 1,400 jobs, or eight percent of its workforce.

Those who want to join Lego's private sleepover must enter a competition and describe what they would build if they had an infinite supply of Lego bricks. The winner will get the chance to create their entry under expert supervision, as part of their stay.

Designed by Danish architect Bjarke Ingels, Lego House opened in late September after four years' building work. The attraction is located in central Billund, a small town in Danish Jutland where the toy company is headquartered.

Towering at the building's center is a 15-meter tall Lego brick tree, named the "Tree of Creativity," which took over 24,000 working hours to construct. Made from over six million bricks, it charts the gradual evolution of the toy company's creations.

The competition launched last Thursday and is set to run till mid-November. The winner's family will visit Lego House on Nov. 24.

This isn't Airbnb's first sleepover contest - last year, it invited people to spend a night next to the shark tank at Paris Aquarium and at "Dracula's castle" in Romania. It was the first time Bran Castle welcomed overnight guests since 1948.

The Lego experience is rather tame by comparison, unless barefoot visitors should unwittingly step on a stray Lego brick. Adults are advised to wear Lego-proof slippers just to be safe.

"I wish I was the one that could just sleep in here," says seven-year-old Albert Landbo, who was visiting with his brother Gustav and their parents. Asked what creation he proposed for the competition, he said: "I think I would make a little baby husky."

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CRITICAL THINKING QUESTION
Why did it take four years to build the Lego house?
Write your answers in the comments section below


COMMENTS (4)
  • mollyn-cel
    11/07/2017 - 11:59 a.m.

    This Lego house took 25 million small plastic bricks to put together this huge creation. It took 24,000 hours of labor to build a 15 meter Lego brick tree alone. Based on those statistics, this house should have been expected to take forever.

  • ionicaj-cel
    11/07/2017 - 12:15 p.m.

    This is cool. It's amazing to see such little pieces put together to form a tiny house. It seems like a great thing to work on in your spare time or when you're looking for some peace.

  • ambers-cel
    11/08/2017 - 11:59 a.m.

    It must have taken them a significant amount of time by simply designing the Lego house, then gathering thousands of legos to be used, then having enough people to help build the house. There could be more steps...but you would have never guessed that it would take 4 years to build a lego house!

  • rachelb-cel
    11/13/2017 - 12:27 p.m.

    The article does a good job at staying on topic about the sleepover and the building instead of getting off topic and talking about the company itself which would be easy to do. I like how it incorporates what it might look like if you were a person participating in the sleepover, with the giant lego tree. Doing so brings a cool factor into the article because it is easy to picture. I think that the article also unconsciously makes us think about a potential idea for what we would build when it states what the participants in the sleepover would have to do [state what they would build if they had an infinite supply of legos] which makes us think about how we would answer the question ourselves.

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