How do colors affect our moods? Have you heard of the saying, feeling blue? (Thinkstock)
How do colors affect our moods?
Lexile

You asked us, how do colors affect our moods?
 
Oh, man, I'm green with envy. I'm so angry I'm seeing red. Oh guys, I'm feeling really blue today.
 
We definitely tend to link colors with emotions and there's been plenty of psychological and social research on how specific colors actually influence our moods and actions.
 
But, the effects of color aren't written into our DNA, they're set by personal experience. I mean, you could imagine some universal associations between say, a feeling of tranquility and the calm blue of the sky, but for Joe Schmoe, blue might also trigger anger and fear because it reminds him of the jacket on the playground bully.
 
The cultures we live in also tend to dictate how we read certain colors, like in the west, we think of white as representing purity and innocence, but in some eastern cultures, it's the color of mourning.
 
The lack of consensus hasn't stopped advertisers from using those cultural differences to try and influence our buying decisions or office managers from relying on color information theory to increase productivity in the workplace.
 
Whether these colorful tricks work or not is up for debate.

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CRITICAL THINKING QUESTION
Why does white have more than one meaning?
Write your answers in the comments section below


COMMENTS (35)
  • erino-6-bar
    3/24/2016 - 11:33 p.m.

    White has more than one meaning because the way people perceive colors and the emotions connected to them changes based on one's own experiences and the society they live and/or grew up in. For example, the majority of the western world thinks of "white as representing purity and innocence, but in some eastern cultures, it's the color of mourning." This shows that how you think of colors and what you feel depends on the society you live in, as well as other events from your past.

    I liked this article because I had previously noticed that different people react differently to certain colors and this tells me why.

  • holdeno-3-bar
    3/25/2016 - 12:15 p.m.

    White has more than one meaning because different cultures interpret it differently. When talking about the significance of white, the author says, "in the west, [people] think of white as representing purity and innocence, but in some eastern cultures, it's the color of mourning" (par. 5) The west and east have very different meanings for white. This is due to their difference in culture.
    This article was boring because I have known about colors standing for emotions for a long time.

  • claumyj2-pay
    3/28/2016 - 08:00 a.m.

    Color is just another excuse to express our feelings. Similar to music but both expresses my feeling. Either when I'm sad or hype, it correlates all together like a meaningful song.

  • rhondrag2-pay
    3/28/2016 - 08:02 a.m.

    The color white has more than one meaning, those including purity, innocence, and it some cultures mourning. But why does white have more than one meaning? White is a color that is very distinct and something that we see everyday. White is like a dull color which can be interpreted with any emotion; whereas, colors such as red and blue are linked to one specific emotion, because nothing comes out that color except for the color itself.

  • justinl2-pay
    3/28/2016 - 08:03 a.m.

    Many people associate emotion with colors. For example, feeling down and feeling blue means the same thing. However why do we pair colors with emotions? I think it's part of human nature. The association of our feelings that are personal and to just say it's a color is interesting and spark many other questions about ourselves.

  • dianniem2-pay
    3/28/2016 - 08:04 a.m.

    Depending on what culture you have or what environment your in it affects what white means through emotions. As it say in the text "The cultures we live in also tend to dictate how we read certain colors, like in the west, we think of white as representing purity and innocence, but in some eastern cultures, it's the color of mourning."

  • claumyj2-pay
    3/28/2016 - 08:06 a.m.

    Since white is neutral color, it can have many meanings since the shade of color is neutral.Like it said in the article it can mean purity or innocence. All in all the color white can be expressed in many ways.

  • shawnj1-pay
    3/28/2016 - 08:07 a.m.

    Colors effect our actions, emotions, and our choice of object. Colors are a big part of this world such as the days you go to the beach the sky is blue the sun is yellow the clouds are white.

  • dontael1-pay
    3/28/2016 - 08:09 a.m.

    Color can be perceived in any way, by any person. People may perceive blue the way someone else may perceive green. White is not the only color that has more than one meaning.

  • leyhannah1-pay
    3/28/2016 - 08:10 a.m.

    The reason white has more than one meaning is because We often think of white as representing purity and innocence. But in some cultures, it's the color of mourning.

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