Burger King Japan's latest meal is the new black Burger King's new menu Kuro Diamond burger is prepared at its Shibuya restaurant in Tokyo (AP photos)
Burger King Japan's latest meal is the new black
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The first Kuro, or black, burger had a signature black bun and sauce. Last year's edition, the Kuro Ninja, added a slice of (non-black) bacon to the signature black components. Now Burger King Japan is going black on black.

The fast-food chain added black cheese and deepened the color of the other ingredients in the special burger duo added to menus last week. Burger King Japan wants people to try the burger and find it tasty even though it may look unappetizing at first, Marketing Manager Kana Ienega said.

WHAT'S IT MADE OF?

The Kuro Pearl is simple with a black pepper beef patty covered with Chaliapin (onion and soy) sauce infused with squid ink. Its black cheese and buns are colored with bamboo charcoal. The Kuro Diamond is the same burger, topped with lettuce, tomatoes, onions, and mayonnaise.

HOW DOES IT TASTE?

Peppery. If you can get past the shocking color, it's not bad. The black pepper in the patty hits you at the first bite and complements the tangy sauce, with its hint of squid ink. The Kuro Diamond is juicier, with extra sauce and mayonnaise. But if you're expecting a totally different taste just because of the color, it might fall below expectations.

WHAT DO CUSTOMERS THINK?

Eating one in Tokyo's bustling Shinjuku district, Kuah Kia Wei, a 14-year-old student from Malaysia, says, "I like it because it has a very interesting taste to it and it's nothing that I've tasted before."

Bernice Chua, a 25-year-old fashion designer and illustrator from Singapore, says, "the best part is actually the sauce, it's not really about the buns because you don't really taste the bamboo charcoal inside, but I think the sauce really makes up for it."

Julien Tirode, a 37-year-old event planner from France, says, "I'm a little disappointed because to me, it has no special taste or anything. Yes, the burger is black, the cheese is black, there's little black stuff in the meat, but (other than that) that, there's nothing special to me."

WHERE CAN I GET IT?

The burgers are available in Japan until November. The Kuro Pearl retails for 480 yen ($4.39) and the Kuro Diamond for 690 yen ($6.31). It's not clear why black burgers are a hit in Japan. But quirky food and drink products such as square watermelons, green tea candy bars and ice cucumber Pepsi are commonly sold.

Critical thinking challenge: Why dont all customers have the same reaction to the black burger?

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COMMENTS (100)
  • DD2000BASEBALL
    9/24/2014 - 01:01 p.m.

    Some customers could think that this burger looks good. Others may think it looks bad. Everyone has their own opinion and that' s why all costumers don't have the same reaction.

  • ne2001bieber
    9/24/2014 - 01:01 p.m.

    There could be different reasons why people think different things. One of the reasons why is because maybe everyone just has a different opinion than others.

  • normanr
    9/24/2014 - 01:26 p.m.

    The Burger King Black Hamburger Look Nasty. I Would Not Even Put That Burger Close To My Mouth Just Because It Look Nasty. If It Was A Regular Burger I Would Have Ate It. The Burger Got To Look Like A McDonalds Burger

  • deonf
    9/24/2014 - 01:28 p.m.

    This look like the worest looking in the world to me but this would the last tihing i put in my mouth but how could people could really eat this food ?

  • tyresel-Orv
    9/24/2014 - 08:31 p.m.

    Sounds like something you would get sick off of because of the squid ink and because it's colored by chorcoal. You'd have to be pretty brave to eat something like tha but thats the type of food they eat in Japan.

  • zacharym24
    9/25/2014 - 07:20 a.m.

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  • xavierh5
    9/25/2014 - 07:21 a.m.

    My Name Is Zay .Cookies Jaron Xavier Chicken Narramore Let me choose my partner jitt. I love to eat so pick me to eat you two

  • RobertF14
    9/25/2014 - 07:23 a.m.

    I'm Bobby and im amazing i have lots of friends and I like Pie forever <3 I love pie so much... it so amazing lol <3 SO im bobby and i am a dreadnaught

  • jadayciao
    9/25/2014 - 07:46 a.m.

    This Burger looks Kinda of nasty. It looks like its hard and taste burnt like metal. But i guess they like it i would try it but then again i wouldn't

  • jahylaw
    9/25/2014 - 07:47 a.m.

    Hey , I want to go to japan to see what they cook and how they do stuff. I want to learn how they talk.

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