Barbie is getting a new look, again
Barbie is getting a new look, again This photo provided by Mattel shows a group of new Barbie dolls introduced in January 2016. (Mattel via AP)
Barbie is getting a new look, again
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Barbie's got a brand new look.
Mattel, the maker of the iconic plastic doll, said it will begin selling Barbie with three new bodies - curvy, tall and petite. The doll will be available in seven skin tones, 22 eye colors and 24 hairstyles.
The El Segundo, California, toy company will also continue to sell the original Barbie. The new options come after years of criticism that Barbie had created unrealistic expectations for girls.
Time magazine, which first reported the changes, touches on the topic with the headline, "Now can we stop talking about my body?"
The doll has changed in some ways already. New skin tones and looks were added last year. And Barbie's foot was movable for the first time, allowing her to kick her heels off and wear flats.
Mattel has been searching for ways to recharge sales of Barbie, which fell 4 percent in the most recent quarter as "want lists" from girls increasingly include iPads and other things.
The new body types were in the works for two years, said Mattel spokeswoman Michelle Chidoni.
Whether kids will pick up the new dolls remains to be seen, though Chidoni said previous changes were "positively received."
Mattel would not provide sales figures, but some marketing experts say more will have to be done to return Barbie to glory.
"The look of the dolls is great," said Marc Rosenberg, a marketing consultant in Chicago that has worked in the toy industry for 25 years. But in order to connect with kids, the new dolls need to be added to Barbie YouTube videos, apps and shows, said Rosenberg.
Dolls with the new body are available for preorder at, and will ship in February. They will start to show up on U.S. store shelves in March and roll out in the rest of the world after that, Mattel Inc. said.

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Why is Mattel allowing Barbie to wear flats?
Write your answers in the comments section below

  • amelyaj-lam
    2/03/2016 - 02:34 p.m.

    Honestly I think it is really cool that there are new Barbies. I wish there were Barbies like this when I was little. I think it is a good idea to have different body types so younger girls don't strife for an unattainable perfection.

  • laurah-lam
    2/03/2016 - 02:36 p.m.

    Mattel is allowing Barbie to wear flats because not every girl out there wears heels. The Barbie has been known to set a standards on women "ideals", and Mattel is trying to change that judgement by spreading different body types and clothing items for the new Barbie's to express diversity.

  • kirans-lam
    2/03/2016 - 02:37 p.m.

    It's good that Mattel is finally making Barbie a more realistic doll. I'm not sure if doing so will help bringing up sales because now that there's Apple devices many kids would rather have an iPod or iPad.

  • kendrah-pla
    2/04/2016 - 09:43 a.m.

    This article is about how Mattel is finally tackling the unrealistic body images that Barbie promotes. The new line of barbies will include a variety of new hair styles, eye colors, and body sizes. Though there is still some debate, I believe that this is going to benefit our civic society, because it will help prevent young girls from developing body image issues. Granted, Barbie isn't the only thing in society promoting poor body image, but eliminating one factor is one step towards a better future.

  • alexandrias-kem
    2/04/2016 - 01:18 p.m.

    I think this great because they are acknowledging all body types and looks.

  • tailorew-kem
    2/04/2016 - 01:19 p.m.

    I think it is great because it is empowering women of all body types, skin tones, and eye colors.

  • hannahl-kem
    2/04/2016 - 01:19 p.m.

    The new Barbie is a good idea, but I don't really like it. This is because I'm used to one type of doll and have never thought about Barbies this way.

  • maggiem-hol
    2/05/2016 - 09:18 a.m.

    Honestly I think it is really cool that there are new Barbies. I wish there were Barbies like this when I was little. I think it is a good idea to have different body types so younger girls don't strife for an unattainable perfection.I love Barbies!!!!

  • normanl-hol
    2/05/2016 - 11:03 a.m.

    Barbie is so stupid????????????????

  • briannec-ste
    2/05/2016 - 08:45 p.m.

    I am glad that they are making "realistic barbies" now but i miss the ones that I grew up with. Everything was the same for them, same clothes, same shoes, it didn't matter, In my personal opinion, people who think its the barbies that are setting "unrealistic expectations" are just dumb.

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