Are you ready to speak up against bullying?
Are you ready to speak up against bullying? (- Thinkstock)
Are you ready to speak up against bullying?
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Cartoon Network is challenging the public to clear its throat and tell the world "I speak up" in a chorus of 1 million videos. Participants are invited to declare those three words into their mobile devices and share their videos at, as well as to their own social media platforms using the hashtag ISpeakUp.

The drive is kicking off Cartoon Network's annual Stop Bullying: Speak Up campaign, which will culminate during its Speak Up Week, Sept. 29 through Oct. 3 which in turn paves the way for National Bullying Prevention Month in October.

The goal, as Cartoon Network puts it: To collect 1 million user-generated videos that unite the voices of kids, parents, educators, celebrities and government officials, each committing to speak up when someone gets bullied.

Selected videos from participants will become part of campaign spots appearing on Cartoon Network, its digital platforms and Boomerang through October, the network said in making its announcement Thursday. It also will air public-service announcements with anti-bullying themes, and each day an onscreen "I Speak Up" tally will update how many participants have officially gone on record with videos and posts. (The website includes directions for sharing an "I Speak Up" video.)

Joining in the outreach are partner organizations including Boys and Girls Clubs of America, 4-H Clubs, the Anti-Defamation League, the American Federation of Teachers and the Federal Partners in Bullying Prevention.

"We think it will be incredibly empowering for kids to know that a million people out there are speaking up for them," says Alice Cahn, Cartoon Network vice president of social responsibility.

While the video campaign is new this year, the network's anti-bullying initiative began in 2010. According to Cahn, it arose from research by the network in which kids said, among all the things that bothered them, that bullying could be most easily addressed if they only had others' support.

Among the kids' messages, according to Cahn: "It's not so much that I'm getting picked on, but I feel so terrible when my friends are picked on and I don't know what to do."

Cartoon Network's year-round "I Speak Out" website provides information resources for kids, parents and educators, all of whom may be primed to intervene when a bully strikes, but may not always know the best way to take action. (Turns out, even if direct confrontation isn't realistic for a kid, a gesture after the fact can be powerful: When the bullying is over, say something nice to the kid who was bullied.)

The campaign targets youngsters of elementary grades through early middle school, Cahn says, when getting bully-savvy can serve them well into high school and beyond.

"When we give them the right social and emotional grounding, it stays with them," she says. "We want to give kids confidence and competence when bullying happens, and to let them know they're not the only one."

Critical thinking challenge: Why is it more effective to unite the voices of kids, parents, educators, celebrities and government officials if its only kids that are victims? How does bullying affect people other than kids?

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  • basketballstar7
    9/12/2014 - 01:25 p.m.

    Well we don't have much bullying at my school. But I think it would be great if people started standing up for themselves, if they were being bulled.

  • WMaia-Cas
    9/12/2014 - 07:47 p.m.

    Bullying is getting worse and worse. People are being bullied for everything like the clothing brand they wear, their hair, their shoes and so much more. I think the speak up website will be a good way to get more people to stop bullying. Having adults and celebrities trying to stop bullying should help make a difference big time. It's a good way to help make a difference and save a life that might be in danger.

  • TaylorSeifert-Ste
    9/13/2014 - 04:32 p.m.

    This is awesome!!! I have a feeling that they are going to get over a million videos. I hope this actually makes a difference in real life and not just online and on TV. It's easier to say you speak out than to actually speak out for real.

  • aubrayb-Koc
    9/15/2014 - 12:18 a.m.

    This is an amazing idea and it should been done sooner. Bullying is an extreme problem in our society and need to be handled as soon as it presents. I am glad that cartoon network is doing this!

  • manilynm-Koc
    9/15/2014 - 01:22 a.m.

    I am really proud to say that i will be participating in this event, because it will a huge impact in the future generations of children. When people turn a blind eye from a child or even a teenager that is getting bullied, it breaks my heart. Hopefully this movement will give the victims of bullies to make it through whatever rough patch they are going through and will be joined by others to keep themselves strong.

  • TehyaWhite-Ste
    9/15/2014 - 01:29 p.m.

    Getting all types of people involved gives more people the courage to speak up. It's essentially a snowball effect because the world today goes off trends and after a few people do it, then everybody will be doing it.

  • brianfantana
    9/15/2014 - 02:01 p.m.

    It's more effective to unite voices from people of any age and of any people because honestly people of any age are getting bullied everyday. People seem to think it's just kids, because we go to school everyday with people around us who may or may not bully us. Honestly, any person in this world could get bullied. Also, it helps spread the word to stop bullying. Bullying affects anyone. Even if it isn't the person being bullied, they are still affected. Wether they are sad about what is happening or they somehow were the cause of it happening.

  • TaylorHartman-Ste
    9/15/2014 - 02:27 p.m.

    I think that this campaign is a really smart idea. Being apart of the club SADD, we do some things dealing with the bullying prevention week as well and this is a very unique idea that I hope people join.

  • AllisonLogan1
    9/15/2014 - 06:12 p.m.

    Cartoon network does anti bullying challenge. It's called stop bully speak up campaign. The good thing about this is that kids that get bullied can go see what this campaign has done already, and speak up and not be scared anymore. A negative thing is that you can't stop bullying from happening, but you can try. It just won't ever happen. An interesting thing to me was that cartoon network get or collects the videos of kids, parents, educators, celebrities and government officials, each committing to speak up when someone gets bullied.

  • Damikus123
    9/17/2014 - 01:41 p.m.

    To see someone get bullied it just itches and makes me sick inside. To me no ones child should be bullied in no kind of way everyone should be equal.If schools had a uniform restriction that woud probably lower the bullying conflict.

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