Are all movies going digital? Not yet! (Thinkstock)
Are all movies going digital? Not yet!
Lexile

The Eastman Kodak Co. will continue to make motion picture film in the age of digital filmmaking after reaching new supply agreements with the major Hollywood studios.

The Rochester, N.Y.-based photography and film pioneer had been in talks with the studios, as well as several filmmakers including Quentin Tarantino, Judd Apatow and Christopher Nolan, to keep movie film alive after seeing sales fall 96 percent since 2006.

The agreements call for Kodak to continue to supply motion picture film to 20th Century Fox, Walt Disney Co., Warner Bros. Entertainment, NBC Universal, Paramount Pictures and Sony Pictures. Without the pacts, production of motion picture film, which Kodak began in 1896, was in danger of being halted.

Competitor Fujifilm stopped production of movie film in 2013.

"Film has long been and will remain a vital part of our culture," Kodak Chief Executive Jeff Clarke said in a statement. "With the support of the studios, we will continue to provide motion picture film, with its unparalleled richness and unique textures, to enable filmmakers to tell their stories and demonstrate their art."

Details of the agreements were not released but cover multiple years, according to Kodak.

Three of this year's eight best-picture Oscar nominees "Boyhood," ''The Grand Budapest Hotel," and "The Imitation Game" were shot on Kodak film, Kodak spokesman Christopher Veronda said.

Several movies due out this year, including "Mission: Impossible 5" and "Star Wars: Episode VII The Force Awakens," are being produced on film, Kodak said.

"Enabling artists to use film will help them to create the moments that make cinema history," said Andrew Evenski, Kodak's president of Entertainment & Commercial Films. "The agreements ... are a powerful testament to the power of film and the creative vision of the artists telling them."

Founded by George Eastman in 1880, Kodak is credited with popularizing photography at the start of the 20th century, but its revenues today are primarily from commercial imaging. Film now provides less than 10 percent of company revenues.

Critical thinking challenge: What specifics do you think Kodak needs in its agreements with movie studios in order to continue making movie film?

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COMMENTS (38)
  • AB2000soccer
    2/20/2015 - 08:43 a.m.

    I think the Kodak needs to have the agreement that it will stick with certain materials to make a film and won't change the ways they do things. Also the agreement might have something about not copying others work and doing everything your own way.

  • Js2001ege
    2/20/2015 - 08:43 a.m.

    "Film has long been and will remain a vital part of our culture," Kodak Chief Executive Jeff Clarke said in a statement. "With the support of the studios, we will continue to provide motion picture film, with its unparalleled richness and unique textures, to enable filmmakers to tell their stories and demonstrate their art."

    Details of the agreements were not released but cover multiple years, according to Kodak.

  • JM2001april
    2/20/2015 - 08:46 a.m.

    Kodak needs to argue that if movies go digital then something could happen to the movie. If the movies were on film they can be stored for a long time, but if stored digitally they could get lost forever if they aren't backed up properly.

  • BautistaAdali-DiB
    2/20/2015 - 09:50 a.m.

    movies are going to stay on film for a little while longer because digital cost to much money. digital can be pirated much easier.

  • sebastiant-DiB
    2/20/2015 - 10:24 a.m.

    It has talk of how if they had revolutionize technology that they would have still use the old fashion way they did a long time ago.There were dozen of them to explain how it tell on the production.

  • julianr-DiB
    2/20/2015 - 01:14 p.m.

    I think they are ready to go digital because they have had many years to improve. If not they can wait a couple of years before trying again

  • brandonj-Koc
    2/20/2015 - 01:43 p.m.

    The Movie business has been shifting in different directions for many years it's all about money that's why not everything has gone to the digital format.

  • TreyvaunT
    2/20/2015 - 01:51 p.m.

    In my opinion I feel like if videos were all DVD then it would be easier. Tapes are really big and hard to keep in places.

  • CapeleyZ-1
    2/20/2015 - 07:51 p.m.

    This article talked about how the film industry is becoming less and less popular. Kodak Is trying to keep the film industry alive by supporting companies such as Sony and Warner Bros but sales have fallen 96% since 2002. Kodak spokes persons are saying how films are a way for artists to create their visions. I agree that it is very important to keep movies present. I love watching movies so I hope that they are always around.

  • jarredc-Koc
    2/21/2015 - 05:30 p.m.

    Movies have been, and most likely will be, a big part of human entertainment for many more centuries. It is important to remember that the past of movie making history. To that end film is one of the most important film making tools for movie makers. With the eruption of the digital age though, film has now be turned from to CGI. We must continue to remember what lead to the futuristic computer technology that we use today.

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