Amazon offers tablet computer for $50
Amazon offers tablet computer for $50 Amazon's new $50 Fire tablet sits on display along with assorted colored cases, background, in San Francisco. is introducing the $50 tablet computer in its latest attempt to boost its online store sales by luring consumers who can’t afford more expensive Internet-connected devices made by Apple and other rivals. (AP Photo/Eric Risberg)
Amazon offers tablet computer for $50
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Amazon is dangling a $50 tablet computer in its latest attempt to lure consumers who can't afford or don't want the more expensive Internet-connected devices made by Apple and other rivals.
The 7-inch Fire tablet marks Amazon's most aggressive attempt yet to undercut Apple, which has been the market leader since its first iPad went on sale five years ago. The least expensive iPad Mini, which has an 8-inch screen, sells for $270. Inc. isn't trying to persuade anyone that its cheap tablet matches the quality of its own sleeker, higher-priced Fire HD alternatives, let alone the top-selling iPad line.
But the Seattle company is counting on the new tablet's low price to encourage more people to buy a device that will hook them on watching video, reading books, playing games and shopping on a computer that's easy to carry wherever they go.
In the process, Amazon is hoping consumers will buy more digital goods and merchandise from its store while also subscribing to its $100-per-year Prime service that offers a mix of videos, music and free shipping.
"Our tablet focus is in and around content consumption," said David Limp, Amazon's senior vice president of devices.
As with its previous low-priced tablets, the new Fire device will show ads on its screen saver. Avoiding the ads will cost an additional $15.
The discount tablet will debut amid a slump in the sale of the devices. The downturn suggests consumers who already own a tablet see little need to upgrade and those that don't have one either aren't interested in the devices or can't afford one.
Apple's iPad sales have been declining since 2013, spurring the company to take aim at selling more of its tablets to corporate customers and government agencies. Industry wide, worldwide sales of tablets are expected to fall 8 percent this year, according to the research firm International Data Corp.
Amazon is hoping that the low price of the new tablet will be so appealing that people will stock up on the devices and have them scattered around the house. As a prod, it plans to sell a six-pack of the 7-inch Fire tablets for the price of five, or $250.
Although the new tablet is cheap, Limp boasted it is far superior to other discount tablets that are "something you wouldn't want to give your worst enemy, let alone a family member or a kid."
Amazon is promising the discount tablet will have decent processing power, good color saturation and seven hours of battery life. A more durable version designed for kids will come with a blue or pink bumper and a 2-year replacement warranty if it's broken for any reason. It will sell for $100.
Amazon also unveiled updates to larger, more expensive tablets and its devices for streaming Internet video to television sets as it gears up to battle Apple and other gadget makers for the flurry of electronics sales that typically accompanies the holiday shopping season.
Apple also has shown off its latest iPhone, an iPad with a 12-inch screen and a long-delayed update of its TV-streaming box for Internet video and music.
Amazon tried to counter the iPhone's popularity with its own smartphone last year, but it never caught on. The company no longer sells its Fire phone, though it's still available in other online stores.
Despite the phone's flop, Limp insisted "there's a lot of good things happening across (Amazon's) device business."
The company's holiday line-up includes a more durable 8-inch Fire HD tablet with faster processing speeds than last year's model that will sell at prices beginning at $150. An upgraded 10-inch Fire HD tablet will sell for $230, or 42 percent less than the least expensive $400 iPad with a comparable display size.
Amazon is adding a remote control with a voice-activated search option to its Fire stick for Internet video streaming. The streaming stick will sell for $50, up from $40 for last year's version without voice-recognition technology.
Amazon's Fire TV box will now be able to stream ultra HD video with technology that is also supposed to deliver a better picture to screens with standard HD, too. It will sell for $100 compared with $150 for the new Apple TV box that is scheduled to go on sale at the end of October.

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How does Amazon keep the price of its tablet low?
Write your answers in the comments section below

  • daltonm-pla
    9/29/2015 - 08:06 p.m.

    This article is about amazon releasing a tablet that is a affordable device at 50 dollars, they also are releasing lots of other things compared to apple and its ipad mini and apple tv, also the iphone. I was interested in this article because I am a apple person myself and I thought it was intriguing to see what amazon has to offer in response to the many different devices apple has established. In my opinion amazon is making a good attempt at competing with apple but just doing it the cheap way and I believe you will most likely get what you pay for.

  • laurenc-bag
    9/30/2015 - 07:31 p.m.

    Amazon probably keeps its prices low by making a smaller and less quality- if I dare say that- tablet that just has the basics needed for a functional tablet. It's pretty cool, considering all the kids who would like a working tablet that they can play games on and stuff.

  • raymondw-day
    10/01/2015 - 09:14 a.m.

    Amazon is offering consumers an alternative tablet besides Apple's expensive Ipad. The table is 7 inches in width so it is quite small, and from personal experience it runs very slowly when trying to use the internet. Also, Amazon is trying to add additional expenses, which are optional, but the efficiency of your tablet is at stake. So when it comes down to it, what you sepnd is what you get.

  • maddyc-Orv
    10/02/2015 - 12:58 p.m.

    Amazon was smart to go about this. A lot of people cannot afford the $300+ prices of the Apple products so Amazon comes out with a cheaper, but still pretty decent tablet and gets all the buyers. Addtionally, schools and businesses could buy the bulk boxes of seven for either the students or employees.
    Apple has been getting a lot of competition lately from Samsung and now Amazon. They have some coming back to do (if that's possible).

  • dakotas-deg
    10/07/2015 - 12:47 p.m.

    amazon is trying to keep the price of the tablet low

  • jaylynnj-Orv
    10/15/2015 - 01:08 p.m.

    Amazon made a good move by making a really cheap electronic device, But they will run into some problems.
    A. Since the low price is aiming to attract communities and people that struggle more financially, there's a lesser chance of them buying extra additions or subscribing to something for a yearly payment.
    B. Even if you are in a financially tight household, compainies like Apple have made their marks of popularity and demand. So, socail pressure will convince children and teens that the cheaper device is not acceptable.

  • davidw1-lam
    11/02/2015 - 09:49 a.m.

    Amazon keeps the price of their tablets to 50$ by putting ads on the tablets. Also, sale values are like a parabola. The higher the price, the lower amount of tablets its going to sell. The lower the price, the more it will sell, but for less of a profit. Also, nobody will buy a tablet for a cheap price, like 10$. However, Amazon balances out those 2 characteristics by targeting the less economically developed households.

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