YouTube tots pick top toys
These are among the young power brokers who will determine the toys that will be under Christmas trees this year. Children who review toys on YouTube have a lot of influence.
"Kids trust other kids more so than they would an adult," says Marc Rosenberg. He is a Chicago-based toy consultant.
Leading the pack of pint-sized YouTube personalities is Evan, 8. The boy has dimples and a few missing teeth. He has more than 1 billion views among his three channels. He is YouTube's most popular kid. He gets over 800 million views from EvanTubeHD. That's where he reviews the toys.
EvanTubeHD features special effects thanks to Jared, his dad. Jared runs a video production company full-time. Evan is known for telling kids how to play with toys.
In a review of Angry Birds Space Softee Dough playset, Evan apologizes. "Sorry if I'm talking a little funny today because I just lost my tooth."
Behind Evan are a few other young YouTube phenoms. Most of the children are identified only by first name. Their parents don't want to risk their safety.
Julie Krueger is industry director of retail at Google. It owns YouTube. She says the channels have "huge followings of fans."
Toy makers have noticed. In fact, Spin Master says Evan's reviews helped boost sales of its Spy Gear toys by 65 percent this year.
Toy makers regularly send the young reviewers products. And some even paid marketing deals with them and their parents.
"I didn't think it would turn out like this when I first made the channel," Evan says. "I thought I would just get four views."